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Introducing The Masonic By Aggregate Watches

Introducing The Masonic By Aggregate Watches Watch Releases Sponsored Post written for aBlogtoWatch by advertiser.

The Masonic, the newest watch to launch on Kickstarter is a unique, fresh take on a traditional timepiece. This debut watch from Aggregate Watches is the first to utilize a traditionally industrial material in a refined way – concrete. The watch has a concrete dial and bezel made from a proprietary cement blend, yet it is lightweight, water resistant, and durable for everyday wear.

Introducing The Masonic By Aggregate Watches Watch Releases

Introducing The Masonic By Aggregate Watches Watch Releases

Designed from the ground up, the features of the Masonic complement each other for a beautiful, minimal, and sophisticated look. Each component of the watch has been thoughtfully crafted to be harmonious and honest in its design. The watch has a seamless, clean case without the lugs seen in traditional two-piece strap watches. The top-grain leather strap is one piece and can be interchanged by simply removing the back of the case.

A scratch-resistant sapphire crystal is standard on every watch produced, and the custom designed crown is set at 2 o’clock to be ergonomically more comfortable. Even the hands are custom designed in stamped brass, inspired by the play on negative space, from the frontal view of the San Francisco Bay Bridge.

Introducing The Masonic By Aggregate Watches Watch Releases

Introducing The Masonic By Aggregate Watches Watch Releases

Features

  • Dial & Bezel: Proprietary cement blend.
  • Case: 316L certified, extra-low carbon stainless steel, highly resistant to corrosion.
  • Markers: Polished and raised laser-etched markers in stainless steel.
  • Buckle: A custom-designed stainless steel pin with an asymmetrical buckle.
  • Crown: Set at 2 o’ clock for comfort and easy time adjustment with custom knurling.
  • Crystal: Genuine sapphire crystal with anti-scratch coating.
  • Hands: Custom designed in stamped brass with PVP/IP plated and/or enamel.
  • Movement: Japanese Citizen Miyota 203A Premium Quartz.
  • Strap: Genuine top-grain leather and interchangeable.

For a full list of features check out the link here.

Introducing The Masonic By Aggregate Watches Watch Releases

Introducing The Masonic By Aggregate Watches Watch Releases

Specifications

  • Strap Length: 240mm
  • Strap Width: 20mm
  • Case Diameter: 43mm
  • Case Thickness: 13mm
  • Weight: 3.2oz / 90.72g
  • Water Resistance: 3ATM/30m

For a watch size guide follow link here.

Introducing The Masonic By Aggregate Watches Watch Releases

Introducing The Masonic By Aggregate Watches Watch Releases

Inspiration

Aggregate co-founders, Jon Thai and Mike Yim, have extensive backgrounds in industrial design & engineering. The Masonic is the debut watch under their own Bay Area label. The Masonic was conceived from the idea of experimenting with concrete in unconventional ways and reimagined in an artistic context. There is an honest, minimalist design approach to this watch, the material and form serve to captivate the audience. Concrete is the medium, and the medium is the message. The design is the material, in its raw form.

Introducing The Masonic By Aggregate Watches Watch Releases

Introducing The Masonic By Aggregate Watches Watch Releases

The focus of the Masonic is celebrating the beauty in the color and details of the material. The end result is a subtle yet sophisticated design, at first glance, but upon closer examination, “the Masonic” is a bold new take on materials in a traditional setting. A timepiece for any modern watch enthusiast, the Masonic is available in four colors; Gravel Grey/Grey, Pacific Navy/Grey, Charcoal Black/Black, and Oat Brown/Grey with more colors to be unlocked as different levels of funding goals on Kickstarter are achieved, including Bay Brown/Black, Rose Gold Grey, Rose Gold Black, and possibly even a titanium edition.

Introducing The Masonic By Aggregate Watches Watch Releases

Introducing The Masonic By Aggregate Watches Watch Releases

Get the Masonic watch today to add to your collection from Kickstarter until September 9, with Super Early Bird prices starting at $129 as part of the pre-order launch campaign. aggregatewatches.com

Sponsored Posts are a form of advertising that allows sponsors to share useful news, messages, and offers to aBlogtoWatch readers in a way traditional display advertising is often not best suited to. All Sponsored Posts are subject to editorial guidelines with the intent that they offer readers useful news, promotions, or stories. The viewpoints and opinions expressed in Sponsored Posts are those of the advertiser and not necessarily those of aBlogtoWatch or its writers.

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  • Is cement the new bronze now?

    • BJ314

      Only for idiots friend, only for idiots.

  • Word Merchant

    I’m not in the market for a Quartz watch personally (apart from perhaps the utterly dotty Omega Z-33 if I found some spare cash down the sofa), but I think this is a lovely clean design, including the logo that sits well on the dial. Thank-you also for not including a crappy date window. Perhaps you were tempted, perhaps not.

    I’m not sure how sensible it is to need to remove the casebook to change the strap, but then I’m not a watch designer either, so hopefully you’ve got this covered.

    Finally, you should definitely look at doing a bronze cement combo – cement bezel, bronze case, and if you continue the design, look to source a non-Quartz movement too (and let us know if you do). Don’t ever be tempted to put the date back!

    Good luck with your campaign.

    • egznyc

      Maybe Hublot has already done a bronze cement combination ;-). As for date windows maybe it’s just too much of a pain in the a$$ to work this into a cement dial …

      • Moonraker

        It’s a load-bearing dial. You can’t just open it up like that, it’s structural. Gotta put mini-rebar in there.

        • egznyc

          It’s bearing a load alright …

          • Berndt Norten

            Take a load off…,

  • Pete Pete

    “… the newest watch to launch on Kickstarter …”

    now that’s a bold statement. I highly doubt that this was correct for more than 5 minutes because new watches on shitstarter pop up fast than I can I can change buckets after vomiting.

  • Moonraker

    Is there a picture of this asymmetrical buckle?

    • They probably need an asymmetrical lens to properly capture it.

  • Berndt Norten

    Not bad for the price. I likes it. It’s crisp and clean, no caffeine. If I were rocking a Berlin leather and steel vibe I’d go for this. Apart from some Seiko or Orient products, what else is there in this price range?

    • Pete Pete

      what else is there in this price range? according to amazon not really that much, just 62,734 men’s wrist watches up to 130 dollars.

      • Berndt Norten

        nothing i’d want to wear

        • Pete Pete

          well, cheapo shitstarter quartz or cheapo amazon quartz, same difference to me. but actually some of the cheapos on amazon for just 9,99 dollar look way better than the masonic puck.

          • Berndt Norten

            I stand corrected. In my rush to adopt a more positive tone I issued premature praise.

            Thanks for keeping me in check. BYW are you Pete Pete of Pete Pete and the Cult Jam?!

          • Pete Pete

            nah, that’s my cousin. I’m just stuttering pete.

      • Berndt Norten

        I see your point.

  • Moonraker
    • Pete Pete

      but what’s already available is quite amazing:

      “CRAFTSMANSHIP
      The heart and brains of our masterful timepieces.

      MOVEMENT Miyota 203A QUARTZ”

      I’ve never seen the words craftsmanship and miyota quartz in the same context before.

      • Moonraker
        • Pete Pete

          craftsmanship for 3,29 dollars + shipping. certainly a reasonable alternative to most shitstarters

          • Mikita

            Today anyone can start his Yazole. Buy a container for $1 > write cool story > sell for $100 to morons via Kickstarter

        • Sheez Gagoo

          Wtf? What is this? A Yazole? Is this even a word? Sounds like a weird sauce in a weird restaurant in a weird country.

          • Moonraker

            My cousin gave me a Yazole. I don’t talk to him much these days.

          • Berndt Norten

            Your cousin, your gastroenterologist?

          • Moonraker

            I’m not there yet, but it’s recommended that every man over 50 gets his Yazole checked.

          • Berndt Norten

            Mark Leyner, My Cousin, My Gastroenterologist. Or, his other classic, Et tu, babe? I’m not so fond of his latest book, The Sugar Frosted Nutsack.

        • egznyc

          those hands are all wrong: too short or too long. Speaking of hands, the ones on this cement gem are supposedly inspired by the Bay Bridge. I don’t think so.

          • Moonraker

            I wonder if they went with the word Aggregate in part because it has ‘gate’ in it and they could ‘give a shout-out’ to the Golden Gate Bridge, too.

          • egznyc

            Well unfortunately they say Bay Bridge, which is NOT the same as the Golden Gate Bridge. The latter is the famous orange-colored span that runs north-south while the former goes east-west.

          • Moonraker

            Yeah, that’s why I said ‘too’. I figure these guys are from Oakland or somewhere else in the East Bay. Usually when people say they’re from the Bay Area, that’s what they mean. People from San Francisco say they’re from San Francisco.

          • egznyc

            Makes sense. You’re one clever dude!

          • Berndt Norten

            He is.

          • Berndt Norten

            Where are people from if they gots both L.A. and Oakland characteristics?

          • Moonraker

            Connecticut? Now how about a guy with a body like Arnold with a Denzel face?

        • Mikita

          You can’t go wrong with Yazole! You buy two Yazole get free dildo! Hurry down!

          • Moonraker

            I want none of those 3 things, so I’ma just hurry the other way. Yeahno thanks.

      • Moonraker

        DIVERSITY — wait, why’s that in there?
        MERGENCE — I think that’s maybe a real word.

  • Charles Renick

    I love this kind of watch, but much better this design and works like a smart watch like this https://www.best-sms-tracker.com/.

  • SuperStrapper

    “…the first to utilize a traditionally industrial material in a refined way – concrete…”

    https://uploads.disquscdn.com/images/976c7e5ed004247e2b1ffc80efb088697e1e396967d6ba8b15f465996b385321.gif

    Did you tell Dzmitry Samal about your innovation? Did Giuliano Mazzuoli get the memo? You’re either attempting to purposely deceive, or you just didn’t do any research and thought you could phone it in o a website dedicated to wrist watch autists. Either way you fail hard.

  • Phil leavell

    Uber cool millennial hockey puck watch reasonably priced Millennials should love it .

    • Moonraker

      The Super Early Bird wakes up at 11PM to get the chice-est worms. Like so chice. You feelin’ me, Broseph? These deals are off the derailleur! Sustainability yo!

      • Phil leavell

        Yo yo yo make a fast buck and run like a mofo. Riat

      • Berndt Norten

        Happiness is beginning to ride
        From the streets into paradise skies

      • JosephWelke

        I have no idea what was said here.

        • Berndt Norten

          Sometimes he’s like Ezra Pound.

          • Moonraker

            If I had just two ounces of his talent, I’d be an eighth-pound.

  • Moonraker

    Are you rockish, sir?

    The boulder that this is made from was what turned a Porsche 911 into a REC 901.

  • BJ314

    Aggregate – the sum total of stealing the design cues of 20,000 watches before you.

  • Raymond Wilkie

    No thanks.
    Moving on™

  • Mark1884

    The “Kickstarter begging for money watches” never fail to amuse me. So anyone with a computer and a stupid idea is now a watch designer?? Whats even more amusing, is that someone will actually buy these watches.
    I might as well come up with my own watch design and beg for money.

    My watch will be assembled from recycled debris from a landfill. The component list will be comprised totally of post consumer waste. The name of my new watch line will be called
    “Eco-Time” The first model will be designated “2nd Time Around”

    And like all Kickstarter watches……… it will be garbage!

    • Moonraker

      Didn’t you read their hella inspiring story on the website?
      “We were a couple of product designers, whose creativity had always pushed the boundaries of what was acceptable in traditional product design, but never had an outlet to do so, undistilled. We wanted to “pave our own path” and it was from this phrase, and walking through the urban jungle of SF, that we caught inspiration.”
      You can’t distill this shit, brah. So quit being such a douchewagon. NorCal for life! And they reached their fund goal, natch.

      • Phil leavell

        I was thinking some of us to get together and start our own watch company , this more than enough knowledge design skills engineering and money to back i
        Supreme
        Horology
        Innovative
        Technology
        ? And as you see I’ve already come up with a name

        • Berndt Norten

          We wouldn’t be the first. There is the great Schiit Audio to emulate!

          • Phil leavell

            The first watch model will be the Bone Meister

          • Sheez Gagoo

            There is a brand named “Flötenschniedel”. Hard to translate but their logo is two crossed c***s.
            http://www.floetenschniedel.de/

          • Phil leavell

            Which only proves Don’t Mess With The Hand That Rocks the Cradle. Truly would like to learn the reason behind that name it would be interesting

          • Sheez Gagoo

            “Flöte” means flute and “Schniedel” is a w**g. That`s it

          • Phil leavell

            Apologies damn wrong gender
            But two crossed c#*@”s would be funny as hell too

          • egznyc

            I’m not seeing it. Looks more like a horological “69”

          • Moonraker

            Look to the top left.

          • Sheez Gagoo

            Look at the logo! On their website! Left above the text! Two crossed dongs!

          • egznyc

            Oh boy – I see. I was looking for the OTHER c#%*s – the receptors rather than the transmitters ;-).

          • Moonraker

            You’ve heard of the Maltese Cross, right? This is the C*cktease Cross. Vacheron won’t be using this motif any time soon. Maybe Gentleman Warfare.

          • Mikita

            Cock brotherhood

          • Moonraker

            I want no part of that kind of Watch Sentinel.

          • Mikita

            Maybe we can skip this in our Watch Sentinel club

          • Raymond Wilkie

            We don’t cut here.

          • Berndt Norten

            Change one letter in the cycling company name Bontrager and what do u get?

          • Moonraker
          • Berndt Norten

            Try harder

          • Moonraker

            Nah, I’m good you bonerager.

          • egznyc

            I prefer Omega’s Tresor.

          • Phil leavell

            I’d like to thank you for your feedback and I’ll get the design Engineers on that we’re not ready to start the presses yet on faces I’m sure we could come up with something thank you for your feedback

          • Moonraker

            Thank you for your commitment to diversity, farm-to-table, and tiny houses. And to South Africa and The Iraq, such as. And to like everywhere elsewhere, such as the Asian countries, such as. For our children. You know?

          • Berndt Norten

            Thank Alanis

          • Moonraker
          • Berndt Norten

            Thank you India
            Thank you terror
            Thank you disillusionment
            Thank you frailty
            Thank you consequence
            Thank you thank you silence

          • Moonraker

            Thank you PetSmart.
            Thank you Coulier.
            Thank you dictionary.
            Thank you Shake Weights.
            Thank you contact lens.
            Thank you, thank you valium.

          • I actually have the domain name “Cholex.com” which really I’m holding onto for the day when Ariel and John Biggs want to make good on their promise/threat to produce a watch together.

          • Phil leavell

            Hey if I’m still kicking, I in $¢$

    • Raymond Wilkie

      That’s a little unfair Mark. Some you win, some you don’t but a kickstarter is a great platform to to present your watch ( with it’s restrictive costs ). You can great ideas for watches that take chances with look and materials and of course its .uniqueness. These only 20 pieces at $1,000,000 just annoy me. In this instance this watch is not for me, but plenty have been in the past.

      • Mark1884

        Well Ray……. This is just my opinion and not carved into stone (pun intended)
        We have been inundated with Kickstarter watches that have questionable design origins. “I saw an airplane as a kid – now I make aviation themed watches” & “My Dad had a car – now I make auto themed watches”

        I am just tired of the cheap Kickstarter watches being pumped out, all with a “really cool” backstory. Most powered by some cheap movement.

        As I have stated in the past: If it is a watch offered on Kickstarter…. it is probably not worth owning. (to me) These watches have no place in my inventory.

        Real watches don’t have to beg for money.

        • Raymond Wilkie

          On this occasion Mark i totally disagree. You cleverly covered yourself with the probably word.
          Moving on™

          • Mark1884

            No problem Ray.
            Please remember this is just my opinion…….. I might be talking completly out of my a$$ !!

          • Moonraker

            Your a$$ is being unwelcoming and a little hostile, mmmkay? Tell your a$$ to read the policy.

          • Mark1884

            I have had the opportunity to confer with my a$$. It feels that our exposure to the “comment policy” is negligible.
            After examining the existing data,….. my a$$ has decided to move forward and continue to comment as before.
            We thank you for your time and understanding on this matter. It is our hope that our two entities can continue to enjoy a mutually stimulating relationship.

    • “So anyone with a computer and a stupid idea is now a watch designer??” – works for me. Stay tuned – coming to a Kickstarter project near you in September.

  • TheChuphta

    Perfect. I’ve been looking for something to wear while riding my motorcycle (triumph boneville or vintage Honda, obvi) to the tattoo artist before I sit outside thoughtfully working on my architectural drafting pad. Some people say I look like Ethan Hawke. Whatever, I’m not super into appearances and stuff.

    • Moonraker

      Bro, you so based. I bet you be killin’ it, rockin’ that Masonic. #Blessed #WatchGoals

      • TheChuphta

        Thanks man. Stay woke.

        • Moonraker

          i’m woke af. i do me all day, son
          be u, stay tru

  • Ranchracer

    I’d put it right back in the cereal box it came out of.

  • John Stevens

    What can you say – it’s a $100 watch ? Apart from the fact it looks like all the $50 quartz watches from the churn em out corporations.

  • Sheez Gagoo

    Why does this watch look like 1992? Why product designers to build a watch which is generic just with some concrete on it?

    • Berndt Norten

      It’s just like 46201

  • Buy and Sold

    Pretty cool, and a reasonable price. Very fair effort.

  • Raymond Wilkie
    • Berndt Norten

      It’s Heartbeat City Raymond, and I’m going to drive you home. Tonight.

      • Moonraker

        That joke was just what I needed. Don’t cha stop.

        • Berndt Norten

          You’re all I’ve got tonight.

          • Moonraker

            Well, shoo-be-doo. Let’s go. Never mind, you seem like the dangerous type.

          • Berndt Norten

            Life’s the same. Except for my shoes.

          • Moonraker

            Sounds like you’ve got a lust for kicks.

          • Berndt Norten

            I’m bored. I’m the chairman of the bored.

          • Berndt Norten

            A lust for life.

          • Moonraker

            Iggy’s a stooge. Let’s get back to The Cars. 🙂

          • Berndt Norten

            I’m a frozen fire
            I have just one desire
            I don’t want to clown around
            Don’t want to Nubeo around here

            I like the Rendez-Vous Night and Day baby…

      • Gokart Mozart

        With my best friends girl, she used to be mine.

        • Berndt Norten

          Yours too?!

  • Mikita

    Masonic? Looks Alibaba to me.

  • DanW94

    They better put their lawyers on notice. I hear Yojimbo has already contacted the Freemasons about the name of this one.

    • Raymond Wilkie

      I wondered when anyone would get round to mentioning that connection. Would have liked to have seen the back.
      i refused to join even though my father and uncle were members

      • DanW94

        Ray, You’re way beyond the provincial thinking of the Freemasons, I see you as a member of the Illuminati or the Bilderberg Group.

        • Raymond Wilkie

          If i told you anything else i would have to kill you so lets leave it their. 🙂

        • Moonraker

          He’s part of the Trilateral Commission. Him, Roger Smith, and the Ghost of George Daniels shape all world events.

          • Raymond Wilkie

            The best watches in the world are British, suck it up.

          • Moonraker

            Too bad there are only 3 per year.

          • Raymond Wilkie

            10

          • Berndt Norten

            He’s lazy.

          • Raymond Wilkie

            Dam it ! I wanted to ignore this comment but it’s just soo wrong. Am easily worked up 🙂

          • Berndt Norten

            I’ve read Daniels’ autobiography, All in Good Time. I know how and why Smith doesn’t pump it out a la Rolex. Just trying to get your goat. All in good fun, mehopes

          • Raymond Wilkie
          • Berndt Norten

            I was particularly struck with his account of his childhood years, characterized by extreme poverty and parental neglect. He was one strong individual to overcome his early years and to leave his mark on the world. Of course, as he. Admits, his single-minded pursuit of professional excellence took it’s toll on his wife and daughter. Alas, great people tend to leave a trail of familial misery in their wake.

          • egznyc

            Very true!

          • Berndt Norten

            Indeed

          • Moonraker

            I have a lot of respect for Daniels despite his (very) limited output. Smith is a talented man, but he seems to be following in footsteps instead of doing his own thing.

          • Berndt Norten

            I agree. He is making very similar watches using his mentor’s tools and workbench

          • Moonraker

            I daresay it’s all a little boring, a bit clunky™. OK, not clunky™, but definitely boooring. 3 o’s but not 4. Kinda like the number of watches he makes a year. 🙂

          • Berndt Norten

            A one trick pony. But hey, it’s the rich man’s horological equivalent to the ‘authenticity ‘ movement.

          • Berndt Norten

            The best watchnin the world is Japanese. I really think so.

          • egznyc

            That ’80s song is now coursing through my brain.

          • Berndt Norten

            You’re welcome ?

          • Berndt Norten

            Serious. A Credor.

          • egznyc

            Okay. Credor = high end Seiko, so I’m guessing your vote for best watch in the world is one from Credor? Which one?

          • Moonraker
          • Mikita

            Remember not touch the Eichi II!

          • Berndt Norten

            Don’t squeeze the Charmin
            Or a hard rain’s a gonna fall on
            You

          • egznyc

            Beautiful – though I’m not sure I like the power reserve hand being anchored to the 10:00 marker.

          • Moonraker

            I get what you mean. I do like this Breguet, and I like the power reserve in between the hour markers in its case. https://uploads.disquscdn.com/images/a10933a330f3c5910b50182c4e05df6e55eb104b58c84b84840e77a9e9a7360a.jpg

          • egznyc

            Yes, that works better IMO.

          • Berndt Norten

            I loves me an Eichi II. Minimalist on front; genius on back and inside. It’s sheer class with no faux this or that. Alas I must be content with my GS

          • Moonraker

            You have a GS? Can you post a picture?

          • egznyc

            Moonraker’s article was fascinating. And honestly, the Eichi II looks great – front and back (in particular). I prefer the power reserve on the back. And such beautiful beveled edges!

          • Moonraker

            Great article about the Eichis if you haven’t already read it: http://watchesbysjx.com/2015/07/face-off-seiko-credor-eichi-i-vs-eichi-ii.html

          • DanW94

            Ray’s a part of the 2 man, 1 ghost conspiracy to return Great Britain to it’s former horological glory. Covert meetings take place under extreme secrecy in Roger Smith’s cottage on the Isle of Man. Tea is served along with plans to fully eradicate the Swiss watch industry.

          • Moonraker

            “We must arrange for an earthquake in Madagascar and finalize the plans for devaluing Brazil’s currency.”
            “Ray-bear, would you like another biscuit?”
            “Oooh, yes please. Thank you, Georgie Worgie.”
            “Great, and then we can watch ‘Love, Actually’.”
            “But Roger promised we would watch ‘Labyrinth’ or ‘The Dark Crystal’. Something muppetty.”
            “I never f#ckin’ said as much, you wanker! You know I can’t stand the f#ckin’ Muppets.”
            “OK, moving on,……………….. Can I still have some yummy wummy biscuits?”

          • Raymond Wilkie

            i’ll do anything you ask but under no circumstances can i sit through Love Actually. Go on, water board me, it won’t crack.

          • Moonraker

            I absolutely agree with you there.

          • egznyc

            Don’t crack under pressure.

          • Nice tag line there…

          • egznyc

            Not too original. Also not such a good tag line for an idea that is so concrete in its execution. But it just might cement the perception for many that these guys have done the hard work …

          • I was referring to the phrase “Don’t crack under pressure” which is the slogan (tag line) of TAG Heuer.

          • egznyc

            Sorry to seem so obtuse. I realized that, which is why I said it’s not that original. Maybe I should have been more concrete in how I phrased it.

          • Ok, got it – I thought you knew about slogan from the get go.

          • Berndt Norten

            You’ll do anything for love
            But you won’t watch THAT

          • egznyc

            Georgie Porgie pudding and pie, kissed the girls and made them cry … Now as for Roger I assume you mean Smith, not Moore.

          • Berndt Norten

            Goodbye pork pie hat
            Ming in US sold out
            My mood b indigo
            Tell me what’s it all about?

        • Moonraker
          • Raymond Wilkie

            AM NOT ON THE ISLE OF MEN !

          • Berndt Norten

            Are so!

          • Raymond Wilkie

            Glasgow through and through.

          • Berndt Norten

            I have often had to depend upon
            The kindness of strangers
            But I’ve never been asked and I never replied
            If I supported the Glasgow Rangers

          • But Glas-Goa some times of the year?

        • Berndt Norten

          You’ve been watching your Jack Van Impe?

    • Freemasons with the purchase of a mason or equal or lesser value.

  • Yan Fin

    Wow. I am speechless.

  • Ross Diljohn

    I’d rather wear cement shoes. I hear Kanye is coming out with it in the spring.

  • BNABOD

    Look, I am going to go on a limb here and say wtf were you thinking??? Concrete shmonconcrete please take this one to the top of the golden gate and let that baby fly.

  • Berndt Norten

    Concrete shoes. Done dirt cheap.

    • Moonraker

      misheard: ,…iodine, TGV…
      …pork pies, hard tack, Travolta!

    • High Voltage!!!

  • Ross Diljohn

    First to use concrete? Somebody call Mazzuoli.

  • William Jones

    Huh??????

    • Berndt Norten

      I’m sorry. This is not HUD. Please hang up and try your call again

  • Mikita

    Please stop making lugless watches. Either from concrete or coprolite.

  • Moonraker

    Sup, evs? Just wanted to give you the 411 on my kickjumper pre-pre-launch. The case is made from a proprietary salad dressing mixture, hardened af. I give you: Vinaigrette Watch Cohort. Sounds tasty, right? I know you’ll love it. https://uploads.disquscdn.com/images/f329877ebe6e4d10f773845fdf1712f5f65f839369e2988276e15d8645a3a925.png

    • Mark1884

      #4 post that made me laugh!

    • Love the calorie and its conversion!

      • Moonraker

        Did you see the watch I did for you? It’s on the Maurice LaCroix page.

        • Sorry I did not read that post so I missed this until just nowt. Love the Big Island logo/bugger on the top
          too – or is that just the 12 o’clock maker?. And bonus points for
          knowing “father” in Hawaiian.

    • Word Merchant

      Nice. Will you do a version with the date cyclops? I’d also need a sketch of a dragon at 9pm.

  • Aggregate Watches

    Thanks for all the attention, guys. We didn’t expect the comments to be this negative, but we are listening and if you have any constructive feedback, we are taking it seriously.

    • Pete Pete

      something is telling me that you guys have never been to abtw, let alone read any comments on the daily shitstarters, before placing your advertisment here. rookie mistake.

      • Buy and Sold

        Less than 1% of ABTW readers comment, or read the comments. I would not worry at all about negative comments. To do so would be a rookie mistake. Advertising here is not.

    • Word Merchant

      You will probably notice that much of the more ‘robust’ feedback will refer to your marketing: you aren’t the first to produce a cement watch, yours won’t be the latest watch on kickstarter for very long, a Myota quartz movement – whilst acurate – has little to do with craftsmanship. If your watch looks like any other one out there and you’re claiming wholly original design, you will get caught out.

      This is probably not your audience – many commentators here have 4, 5 and in rare cases 6 figure watches in their collections. Some of us, and I very much include me, just like a good snarky dig from time to time. That’s life.

      But as I said way, way below, if it’s any comfort, I very much like the design, and think this will sell well for you. Just not to us.

      Good luck, once again.

      • Aggregate Watches

        Thank you, Word Merchant. You bring up very fair points. We are aware that we are not the first cement watch, but (to our knowledge) we are the first to use both a cement bezel and cement dial. All other cement watches we have seen only utilize one or the other. Regarding the quartz movement, if we get the company off the ground, we definitely want to implement automatic movements into our watches, but we bootstrapped the funding on this ourselves and really cannot afford it.

        Thanks again for your input and kind words, it is appreciated!

        • Moonraker

          As SuperStrapper was saying below, Dzmitry Samal had watches with both concrete cases and concrete dials. But as far as I know he is not producing them any longer. So you very well could be the only ones doing it now. And congratulations again, you’re really kicking butt with your funding. I really hope you do get around to making an automatic piece. I’ll keep my eyes open for it. Regards.

    • Moonraker

      Congratulations on making your goal. I hope you’ll get into mechanical movements eventually. As for the design of the Masonic, there are only two things I don’t like. The first is the absence of lugs, but that’s just my preference, I know other people like that look. And I don’t know if that’s intended to be one of your design signatures – in that case keep running with it because, like I said, there are some people who really like the lugless look. The other thing is the crown location. Since you don’t have a date to complicate matters, in my opinion it would be better at 4 o’clock. That way you still have it in a non-traditional location for a little bit of funk, but it will be easier/less awkward to use than at 2 o’clock. Cheers.

      • Aggregate Watches

        Despite you ripping into us all day, thank you for the laughs and kind words, Moonraker.

    • As they say, “it’s a tough room”. Any watch on ABTW will get more negative than positive comments (well there are a few exceptions, but very few). So you have to have a thick skin and don’t come in expecting to “feel the love”. Hopefully there are some comments which you can use to improve this or later watches.

      • Aggregate Watches

        Thanks, Mark. Definitely leaving it to ABTW to toughen us up and give us a few laughs at our own expense.

  • IG
    • Word Merchant

      I think the Masonic looks much nicer than this one, but there are definitely similarities!
      (PS this isn’t a sponsored reply.)

  • Everyone – settle down. You are being too hard on these guys. I know you are expecting a watch but if you read their Kickstarter project page they clearly state that this is a FASHION ACCESSORY.

    But seriously, I do give them credit for designing their own watch and using an unusual material (even if I have reservations about its durability). On the other hand the lugless watch was so 2012.

    And what’s the point of skeleton hands when they don’t help to expose anything beneath them? Should have put lume in there.

    And the one piece strap has two drawbacks in my mind: Proprietary straps only and by having the strap run under the watch it becomes needlessly thicker.

    Maybe it’s not your typical KS bauhaus watch, but it’s still minimalist and quartz (understandable at the price point) but that keeps it on my “cheap, quartz, minimalist, Kickstarter” list of watches I will never buy.

    But hey, anyone who makes funding with KS is doing something right. Best of luck to them but I’m not a buyer (or eater of the add copy BS). Raymond, where is that trash bin of yours? (waits for sound of distant clunk…)

    • Pete Pete

      too hard? come on, whoever comes to a wis-community website promoting quartz fashion items most likely doesn’t mind getting a good beating (every publicity is good publicitiy). you just can’t show up at a classic sportscar meeting with a brand new dacia logan, reeling off marketing bullshit about it and actually expect positive reactions. it’s just the completely wrong audience. that’s why I mentioned earlier, they obviously had no idea what abtw is about – or any idea about watches and the watch industry at all for that matter.

      • The first part of my comment was very much tongue in cheek. And yeah, I agree that this crowd expects serious watches. Cheers.

    • #The Deplorable Boogur T. Wang

      Oh wait – What?
      A “FASHION ACCESSORY.”?
      Well that’s the ticket then.

  • Ulysses31

    I like the case shape – it’s a simplistic 3D primitive and so having it lugless looks pretty good. The all-black model is slick and unlike a lot of similar watches that choose form over function, this one actually has indices and can be read without having to guess the time. I’m not sure how durable concrete is for this application but considering it is a niche material in watch making it’s quite impressive to see it used in a watch as cheap as this. I would of course prefer a metal case and bracelet, but that doesn’t take anything away from this watch.

    I’m not surprised at the negativity here – KS watches tend to bring that out, as do quartz watches, and anything else that doesn’t fit perfectly with what people are familiar with. Don’t take it too personally – some of these people are so old they have to lift their nutsacks out of the way to take a dump.

    • Word Merchant

      …some of these people are so old they have to lift their nutsacks out of the way to take a dump.

      That is an image that can never be unseen.

  • Simonh

    Really great design at an affordable price, what could be better?. Ignore the haters, who have never gone to market with anything of their own and prefer to pontificate from a false and lofty position.

  • Andre Braz

    Honest price and interesting materials. Nothing related to Masonry .’. ???

    • Phil leavell

      It wasn’t masonary it was Masonic. Which would be a spiritual group of men (the Masonic order Freemasons ) I believe, maybe the designers could get back to us on that one. Then again I’m not the sharpest tool in the shed as I said in the beginning cool watch for millennials very affordable Uber minimalistic design is hot right now for millennials

  • I’m waiting for the Illuminati. Better lume on that one.

  • mtnsicl

    I like the textures!

  • Eric O’Brian

    I think it’s sick! I actually see myself wearing and liking this one over most watches out there, including the 4 figure ones.

    • Pete Pete

      great first comment, “eric”.

  • JimBob

    I had no intention to click through, but after a few days the enormous comment count drew me in. Was not disappointed.

  • Tin Lau

    i see 9gag logo

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