George G. from Massachusetts, USA, asks:
Why don’t you show watches that more people can afford instead of $5,000 or $15,000 t0 $20,000 thousand price range?
Nobody would or should wear at watch at those prices. Show more watches in the $100 – $200 range.
George, we are not particularly fond of the fact that most cool watches are luxury items with prices to match. We also don’t strive to only cover high-end watches just because they reach a particular price threshold. In fact, just about everyone working for aBlogtoWatch are “working class” folks with a genuine passion and love for watches, but not with budgets to purchase many of the high-end treats that we cover. So, why, then, does the average price point of watches covered on aBlogtoWatch feel so high?
It is true that you can go buy a watch for under $10 that will tell you most of what you need to know, but these tend to be cheaply made items that we really don’t have a lot to say about. aBlogtoWatch isn’t just about helping people find items that can tell the time and might look interesting in the process, but about history, stories, mechanics, craftsmanship, engineering, and the art of perfection (or the pursuit thereof). The reality is that most of the watches that capture our attention and give us something to talk about come with high prices.
Regular followers of aBlogtoWatch know that we do cover more modestly-priced timepieces when the opportunity allows. We are presented with less expensive watches all the time, but the fact remains that most of these don’t measure up to our admittedly high expectations of what a timepiece should be. One issue, is that the bar of quality has been set really high for us since we’ve been exposed to the best watches around. To speak with the same enthusiasm about something mass produced and much less interesting at $100 is difficult.
We don’t mean to imply that people must spend four, five, or six figures on a wrist watch in order to have a good timepiece experience. We do, however, imply that those are the watches that, to us, tend to be the most interesting. Wrist watches today are either extremely utilitarian or a type of luxury, as humankind doesn’t strictly need them for the same reasons, or at the same level we once did. This means that people who choose to learn about and become familiar with watches, are those who want interesting items which they feel are worth their time. Given the amazingly vast and interesting world of high-end watches, it would be difficult to focus only on less expensive items that pale in comparison.
There are websites and stores out there that specialize in more affordable watches and we think they are excellent venues for people looking to find timepieces which are less expensive in price. It would be silly for us to not be mindful of the fact that the majority of people cannot afford watches in the $1,000 plus price range, but if we wanted to write about something accessible to more people we would probably choose to cover something other than wrist watches.
A good point to make is that we like to focus on mechanical watches, because that is what we are the most interested in, along with the occasional smart watch, we love a solid Casio and we do write about some other quartz watches. But, our focus is on mechanical watches. Yes, there are some very low-end mechanical watches in the $100 – $200 range, but frankly speaking, none of us would seriously wear those, as their quality is not particularly good.
We completely sympathize with those people who are teased and tempted with timepieces which are expensive. The aBlogtoWatch team is regularly presented with beautiful timepieces which we would quickly purchase if we didn’t have to sell our homes, families, cats and souls to do so. Still, at least a few times a year, we come across something that has the right mixture of design, mechanics, and value that does fit our budgets and it all becomes worth the hours of longing and frustration.
So, at the end of the day, because aBlogtoWatch does cover mostly high-end watches, that fact does catch the attention of an affluent demographic who is able to purchase many of the items we cover. When you have a high disposable income it still means you want to make smart purchase decisions. So, much or our coverage is also designed to help high-end consumers make their watch choices wisely.
With all of this said, we do find watches under $500 that we feel deserve our attention, and we write about these “affordable watches” a few times a month (not always as a full review, but as a Feature or Watch Release article), and we’ll often do a Full Watch Review on watches under $500 once or twice a month. You can keep up with our Watch Reviews Under $500 here (you can always find this in the “Reviews” menu up there in our main navigation). We have also written our share of Swatch articles here (they’re fun!). And, when you are ready for the $300 – $1000 range, we have a buying guide for you here.