A few years ago Bell & Ross released their first women’s version of the BR 01 style watch called the BRS (which I first discussed here). The idea of the watch was to be a smaller, more fashion oriented version of the BR 01 done in ceramic. Available in black or white ceramic, it is hard to argue that Bell & Ross wasn’t at least partially influenced by the success of the Chanel J12. Lovely in its design the BRS cannot really be categorized as strictly a woman’s watch, but that is the intended market as I see it.
Bell & Ross experimented with ceramic before the BRS, and since the BRS has continued to offer good looking ceramic watches in various forms. The hard material makes for a good looking case that when polished retains the sheen forever really. The BRS case is a 39mm wide square and is very thin. I believe that originally Bell & Ross wanted to include a manually-wound mechanical movement in the BRS, but later decided that a Swiss quartz movement was best. I tend to agree as women often prefer the convenience of quartz movements, especially if they have a range of watches that they wear.
Unlike the BR 01, the BRS has a removable caseback which shows that the design of the case is different as opposed to being merely miniaturized. Though visually that is how it looks. The iconic square case is here complete with the large screws on the top of the case. You will however notice that the lug structures are different and better designed for the small case dimensions.
The white ceramic BRS is certainly more feminine that this black version and combines white ceramic with polished steel. On a patent leather strap all versions of the watch are rather feminine, but you can alter that look by placing the BRS on a different strap. For example, imagine this black one on a NATO strap and you can see how that can make it more unisex in design.
Water resistant to 50 meters, the case has an AR coated sapphire crystal. Looking at the dial you can see the evolution from the BR 01. The BRS has a more elegant dial with a subsidiary seconds dial. True to the theme, the hands and hour markers are all coated in SuperLumiNova.
For those wanting more of a jewelry look Bell & Ross offers the BRS watch collection (both the black and white models) with diamonds on the bezel. I’ve seen BRS watches on women “out in the wild” and I really like the look on feminine wrists. It isn’t something for everyone though due to the size and style, but I think Bell & Ross makes a rather persuasive argument for a nice looking womens’ collection with the BRS. Price as seen here is $2,900.