1. Fighting Replica Watches With Hidden Laser Images & Nanostructuring

Carl F. Bucherer A1000 Movement

The proliferation of fake or replica watches is a worrying trend. What is worse is that these fakes and replicas are getting better, and they are a threat to the industry. To combat such watches, brands have been constantly improving their manufacturing processes and introducing new elements in their watches that make it difficult or impossible to copy. Carl F. Bucherer is one such brand that is introducing a new process that involves hidden images that only lasers can read. Find out more here.

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Source: Forbes

2. The Pocket Watch Was the World’s First Wearable Tech Game Changer

Pocket Watch

Wearable technology like the Google Glass and Intel’s “Smart” wearable shirt may seem like the next big thing, but really, the first wearable tech game changer was really the humble watch, or to be more accurate, its predecessor, the pocket watch. Here is a brief history of how the pocket watch, and later the wrist watch, helped shape history and the role they play in our lives.

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Source: Smithsonian

3. Do Celebrity Ambassadors Help Sell Watches?

Audemars Piguet Michael Schumacher

Advertising and marketing are two very important aspects that watch brands have to manage, and part of this involves having celebrity ambassadors. Rolex and Roger Federer; Tag Heuer and Cristiano Ronaldo; Omega and George Clooney; Audemars Piguet and LeBron James, are but just a few examples of brands and their celebrity ambassadors. As prevalent as they are, one must wonder if they are a necessary facet of this business and do they really help brands sell more watches?

Source: PuristSPro

4. How I Fell In Love With Panerai

Panerai and Rolex

Jake Ehrlich is perhaps most famous for his blog, Jake’s Rolex World, which focuses specifically on Rolex watches. It is no secret that he is a great Rolex fan. But did you know he is a big fan of Panerai watches as well? Panerai can be a polarizing brand, so how did Jake get into Panerai watches? Find out in this post as he speaks about his early experiences with Panerai watches and why Panerai watches are actually historically significant.

Source: Jake’s Panerai World

5. How One Watch Defined An Industry

The Royal Oak is one of the most important watches in all of horology. Legend has it that the original Royal Oak was designed by the late Gerald Genta in a single night and is often credited for single-handedly saving Audemars Piguet during the Quartz Crisis. In 1993, Audemars Piguet introduced the larger and brasher Royal Oak Offshore and it too became a success. Find out how the Royal Oak single-handedly defined the market for high-end luxury sports watches.

Source: The Watch Gallery

6. An Amazing Day in Le Brassus

Audemars Piguet Manufacture

Often regarded as one of the “Holy Trinity” of Swiss horology (along with Vacheron Constantin and Patek Philippe), Audemars Piguet is one of the most admired brands in the world. Unlike some other brands, Audemars Piguet often conducts tours of its manufacture in Le Brassus to the press and its customers. Here, a lucky collector managed to spend a day visiting the manufacture and came away with lots of photos. Feast your eyes here.

Source: TimeZone

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