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Culem Watches Launches Debut GMT Collection

Culem Watches Launches Debut GMT Collection Watch Releases

Sponsored Post written for aBlogtoWatch by advertiser

Live on Kickstarter as we speak is the debut range from Culem watches. For its first release, Culem is treading a less common path. Launching with a GMT model (in ten variations, no less) is not the norm, but this strategy has already caught the attention of backers, pushing the project past its funding goal within minutes of going live.

Culem Watches Launches Debut GMT Collection Watch Releases

Culem is the brainchild of Matthew Cule, an avid traveler and seasoned watch aficionado. The name itself is taken from Cule’s surname, with the addition of his first initial (M) to round out a meaningful and memorable moniker for his brand. While traveling around a world that has been a source of constant fascination for Cule throughout his life, he conceived the central idea behind his semi-eponymous brand: that everything in this world is made perfect by design.

Culem Watches Launches Debut GMT Collection Watch Releases

Cule says, “Your Culem Watch is a time capsule of your travels, a collection of your most treasured journeys, and a window into a lifetime of discovery. These watches are for a specific group of people — those who love luxury, highly engineered watches, and have a passion to travel and experience the world.”

Culem Watches Launches Debut GMT Collection Watch Releases

The design of the inaugural Culem range places a world map front and center to inspire the mind to wander. With three variations of the core design available in either three or four different colorways each, Culem offers something for the watch-lover with a burgeoning interest in the field of horology and an itching wanderlust that could become a lifelong obsession. And that is not all: As a mark of Cule’s ambition, the brand has already laid out plans for the first nine collections, the next seven of which will each focus on a different continent (with the European special next in line), while the ninth project will once more focus on the world as a whole. This will offer traveling fans of the brand the chance to collect an entire globe’s worth of editions tailored to their travels.

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Culem Watches Launches Debut GMT Collection Watch Releases

All options are presented in a stainless steel case and are water resistant to 50 meters. The case measures 40mm × 10.715mm, with a 46.85mm lug-to-lug length, and a 21mm lug width. A choice of case colors is available with a bare steel, black PVD, and gold-plated finish on offer. All cases are topped with a sapphire glass and finished with a unique winding crown design inspired by the waves of the sea. Each watch is supplied on an Italian leather strap, along with a spare leather strap with interchangable pins. All watches will be delivered in a luxury watch box, styled to look like a miniature travel trunk.

Culem Watches Launches Debut GMT Collection Watch Releases

These Swiss-made watches are powered by the premium automatic ETA 2893-2 movement, which is visible through a specially shaped mineral crystal window in the case back. Surrounding the movement is an engraving of 24 destinations showing the correct time difference in each of the corresponding cities, which is a useful reference point when you’re unable to check the local time of your new destination in any other way. The 2893-2 is an established and reliable choice for any new brand hoping to build a strong reputation with early backers. With a 28,800 vph and a 42-hour power reserve, the Culem watches are perfectly able to perform through the rigors of travel. But the real key success lies in the design that distinguishes any new brand from the competition.

Culem Watches Launches Debut GMT Collection Watch Releases

The three families in the Culem launch are called The Portal, The Frame, and The Lights. All three feature the world map motif, rendered slightly differently to appeal to a wide variety of tastes. The Portal is available in blue, black, gray, and gold; The Frame comes in blue, black, and gray; and The Lights has been created in blue, black, and gold editions.

Culem Watches Launches Debut GMT Collection Watch Releases

Each model has a special character. The Portal has a unique 3D rendering of the world map that is designed to “take you to another dimension.” Meanwhile, The Frame has a much cleaner appearance, with a sharp outlined version of the same image. Perhaps most ambitiously, The Lights variant is decorated with tiny luminescent dots that illuminate the image at night, as if the world were being viewed from space. All of these models and color variants show the local and destination time.

Culem Watches Launches Debut GMT Collection Watch Releases

Backing this project at the Kickstarter phase can net you as much as 50% discount for watches delivered in December (watch pledges start at €1,249). Once the Kickstarter campaign is over, watches will be available to order via the Culem Watches website. To learn more visit culemwatches.com.

Sponsored Posts are a form of advertising that allows sponsors to share useful news, messages, and offers to aBlogtoWatch readers in a way traditional display advertising is often not best suited to. All Sponsored Posts are subject to editorial guidelines with the intent that they offer readers useful news, promotions, or stories. The viewpoints and opinions expressed in Sponsored Posts are those of the advertiser and not necessarily those of aBlogtoWatch or its writers.

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  • Raymond Wilkie

    Look, I will always allow for a bit of poetic licence when describing your new watch. You want to sell the thing,…I get it. To say that this watch is going to take me to another dimension is pushing it.
    Why did the blue dial get a white date window? Someone needs sacked.

  • What fresh hell is this?

    Nice to see a GMT with the southern hemisphere on it for a change

    • Time.Flies

      I totally agree. This is is the first watch I have ever seen that has the correct time in Australia and New Zealand. Its’s about time somebody thought of this. Good work Culem. Keep it up!

      • What fresh hell is this?

        Stop talking nonsense. It’s a standard world map projected from the equator, not a time zone map projected from one or other poles that you would see on a worldtimer.

  • What fresh hell is this?

    Nice shilling dude!

  • Time.Flies

    This is a clearly watch brand for the travel and watch enthusiast. I like the vision for the brand too with the European collection next. The dials are exquisite and the world looks magnificent on the Portal. I am seriously thinking about buying the Portal blue or gold edition. I have been wanting to a GMT or world timer with a world map, but frankly I have not seen anything close to this! Love it!

    • What fresh hell is this?

      Nice shilling, other other dude!

  • Ugo

    no, sorry.
    for me it’s definitely a “no”.

  • Watch Dragon

    The time is totally visible and nicely displayed on the dial. The time is 10:09 AM/PM and GMT at 22:09.

    • On the gold dial/hands version, the time is barely visible on the press photo, where you already know what time it’s showing. Tone-on-tone without any contrast and no lume rarely makes for a legible watch.

  • Watch Dragon

    The pleasure of the black dial on the cover photo reminds me of the sharp and contemporary furniture designs by Constantin Grcic. An exceptional modern view of the world set against a truly original and well thought out caseback for the world traveller. For an ETA2893 complication and this level of design, the value proposition and price price is attractive.

    • What fresh hell is this?

      Nice shilling, other dude!

  • If I may suggest a different approach to interacting with the watch community. Instead of creating new accounts, whose only comments sing the praises of this watch, and make it seem like the coming of the new watch revolution, the owners should just comment as themselves. If there is something we watch fans appreciate, it’s honesty and directness.

    Example: I posted below how the watches with the gold and white dial are very hard to read. Instead of trying to convince me I am blind, and that they offer great legibility (which they don’t according to the photos) you could just reply that “we understand that they don’t have the same contrast as a pilot or diver’s watch, but we opted for a textured dial that gives the watch more character, even at the expense of higher contrast. However, If you get the chance to see them up close, the hands are more legible then the photos suggest, and the end result is very pleasing and coherent”.

    This is what I would do.

    • Playboy Johnny – Team Mariu$

      Well stated.

    • What fresh hell is this?

      That would make sense but I suppose you get all sorts on Kickstarter

  • Matthew Cule

    Wow, I am so pleased to see the engagement about CuleM watches. My name is Matthew and I am the Creator of CuleM and this is my first comment on a blog to watch. We just launched a few weeks ago on Kickstarter and when I shared this article with my friends, one commented positively, but I know no one else on this chain, and I am pleased about that. I appreciate the feedback on the legibility in the photos and can assure you when you see the watches for real, the time is legible on all models. However, I will consider lume for the next collection. For this one, we focused on three distinct world map dial designs and ensuring accurate time zones on the caseback in 24 amazing places around the world. I am inspired by our amazing world and am enjoying the holiday weekend in Italy with my family now! If any of you would like to learn more about the vision for CuleM, please check out our blogs at culemwatches.com/journey. Otherwise, I’ll keep monitoring the comments so I can answer any questions that come up. Thanks everyone! Matthew

    • Sheez Gagoo

      Have you ever considered an other name than Culem? If no, why not?

      • Matthew Cule

        Hi. Before starting CuleM, I considered many names and even ran an online competition which came up with over 500 names. However, the name resonated the most with me was Cule + M = CuleM. One of the several reasons is Cule to me represents the many small components that comprise a watch and M is the moment that drives the watch. Together, they are a CuleM watch. Please check out my blog post to find out a few more reasons why: https://www.culemwatches.com/post/cule-m-discover-the-meaning-behind-culem

  • Mikita

    Second this question.

    • Matthew Cule

      Hi. As I mentioned before, I know one friend that commented to support me and share his opinion on the watch. He is a private watch collector and does not normally share his views online, but wanted to support CuleM. I have gone through all comments today and can see two first timers apart from myself – one being my friend and his comment is genuine. The other person I don’t know. Thank you.

  • BobaFuct

    Sorry Culem, you lost me at “ETA 2893-2.”

  • Matthew Cule

    Hi Lukino, I hope that I have addressed this issue above and love to see your comment about the watch. All my best. Matthew

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