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Done Mechanica Automatic Watches For Men And Women Hit Kickstarter

Done Mechanica Automatic Watches For Men And Women Hit Kickstarter Watch Releases

Neuchâtel based brand Done has headed back to Kickstarter to fund the release of its new automatic watch, the Done Mechanica Automatic. Following the success of its 2016 campaign, Done has listened to the backers and fans of that project and brought to life the follow-up to its very successful Mechanica manual-wind watch powered by a hand-decorated ETA 6497.

Done Mechanica Automatic Watches For Men And Women Hit Kickstarter Watch Releases

While this release sees more colors and more materials (with the Mother of Pearl dial a particularly attractive addition to the catalog) the same build quality and design execution can be expected from a brand that works hard to deliver a high-quality product to the end consumer.

Done Mechanica Automatic Watches For Men And Women Hit Kickstarter Watch Releases

As such, the Done Mechanica Automatic watch collection features “Swiss Made” on the dial — a mark of quality that the brand hopes will appeal to its wide audience, which it hopes to widen further with the addition of a womens’ model. This idea came about through Done having direct contact with its customers, operating on the principle that such a close relationship should go both ways.

Done Mechanica Automatic Watches For Men And Women Hit Kickstarter Watch Releases

Done is very keen to eliminate the classic distribution model, which is well known to bloat the retail price of a watch. By selling direct to consumers, everyone benefits: Customers of the brand receive a handsome, timeless watch for a very reasonable price, while the brand is able to respond and react to customers’ demands. This fluid exchange of products and feedback is a modern model that Done’s founder Thierry Clottu believes will be the foundation of a successful business in the future.

Done Mechanica Automatic Watches For Men And Women Hit Kickstarter Watch Releases

This release sees a 40mm Mechanica Automatic for men and a 35mm version of the same watch for women hit the shelves. A total of 10 versions (six for men and four for women) boost the diversity of the brand’s offerings. With several bracelet options available, too, the possibilities for customers to customize their watch before purchase are extensive.

Done Mechanica Automatic Watches For Men And Women Hit Kickstarter Watch Releases

The men’s model has a 40mm stainless steel case, which is just 9mm-thick and water resistant to a reassuring 100 meters. Through the domed, anti-reflective sapphire crystal, the sun-ray finished dial with polished, applied hour markers can be appreciated. The dial, which has been treated with  Super-LumiNova BGW9 grade A, comes in four colors: blue, black, silver, and anthracite, with the silver and black versions also available in a black PVD case. Powering the gents’ models is the Sellita SW400, which is to thank for the watch’s overall slimness. It has been fitted with a hand-decorated rotor for an added flourish.

Done Mechanica Automatic Watches For Men And Women Hit Kickstarter Watch Releases

The buckle is also made from 316L stainless steel 316L and is signed with the Done logo. The watch comes on an Italian leather strap with quick-change spring bars as standard but a bracelet is also available. The men’s models will have a final retail price between CHF 760 and CHF 820 (including taxes), but while on Kickstarter, the men’s collection will be available from just CHF 399.

Done Mechanica Automatic Watches For Men And Women Hit Kickstarter Watch Releases

The women’s model, however, has a 35mm case and a thickness of 10.6mm, which makes for a strong wrist presence. It also features an anti-reflective sapphire crystal and water resistance of 100 meters but is powered by a different beast beneath the hood. The movement inside the more feminine version is the Swiss-made Sellita SW200, a reliable and often-employed workhorse. The ladies’ collection has three dial colors across two case options. In the uncoated stainless steel case, customers have a choice between a Mother of Pearl or black dial, while in the rose gold PVD-coated case, there is a choice between the Mother of Pearl again or sun-brushed anthracite. The women’s models will retail for between CHF 625 and CHF 685 but will be available from CHF 399 on Kickstarter. To find out more about DONE Watches, visit

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  • Berndt Norten

    What’s Done
    Can’t be Undone.

    • DanW94

      Well done. So, if you purchase a Done you can’t flip it and then purchase an Undone because as you say…..

    • egznyc

      Two brands collide
      Rival watches
      As watch enthusiasts’ clash
      Showing off complications

      Is it East versus West
      Or brand against brand
      Can any maison stand alone

      It’s too late
      Sheez Gagoo far
      She’s lost the sun
      She’s come UnDone.

  • Playboy Johnny – Team Mariu$

    Before I get into the watch, I must say that some of these watch producers really need to hire or work with a PR firm or an advertiser. The names chosen are quite often lame and off-putting .

    I like the watch, blue dial in particular. ETA movement & sapphire glass, not bad for $399. I would not be interested at the regular price though.

    Nice thigh shot : )

  • DanW94

    Here you go, you must’ve missed this one….

    The description states it’s the perfect watch for that special “They” in your life.

    • SuperStrapper

      The non-conforming text on the dial soothes my xutthurt

  • Esteban

    Ugh, the dial text.
    “Watches” /rollseyes

  • Mikita

    So many names still waiting for being used: Redone, Overdone, Pardone, Idoneity, Foredone, Condone, etc.

  • egznyc

    Perhaps … all the cool names were (already) taken?

    • Mikita

      How about Ron Don Don? 🙂

      (I played too much NFS Underground, I confess)

      • egznyc

        Doesn’t really set the horological mood for me … but it’s still a better name.

    • AllTheCoolNamesWereTaken

      I happen to think that my user name (or possibly some sort of abbreviation thereof) would be a way better brand name than “Done.” Not saying that it would be a GOOD brand name. Just … less bad.

      Then again, I am biased, obviously.

      • egznyc

        Agreed ;-).

        Would a rose by any other name smell as sweet?

  • Thierry

    Hi everybody,
    I’m Thierry, the founder of the brand and I would like to give my opinion about the different comments below. In fact I work for the Swiss watch industry from now more than fifteen years and the initial concept was to created a watch who represent an accomplishment, something that’s looks impossible to do but who can finally be done if we really want to… The project was to work on, Design, Technical developement, Production, Machining, Logistic, After sales service, Deliveries, Warranty, Distribution, the Concept of value for money, etc… Every single aspect of this project has been a challenge, It’s why I decided to named my brand “DONE”. This name represent my personal will to bring this project until its full realisation 🙂

    • gwd

      I’m only happy when something is ‘Done’, when I didn’t enjoy doing it.

  • Stewart James

    Make it 37 – 38mm for people like me with widdle baby wrists.

  • Ulysses31

    They’re handsome watches, regardless of the origin. I am getting Certina vibes from some of these.

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