January 11, 2012
by Ariel Adams
Initially available for the Brazilian market, this “Emme” watch is from new brand Dwiss. Silly names I know, but it is a potentially inexpensive way to get a mechanical watch that pretty well resembles what a lot of people like in an Hublot or Audemars Piguet Royal Oak.
The Emme collection is made up of a few colors and dials styles for a range of looks that aren’t half bad. What I don’t like however is that open date window – and Dwiss already knows that. The cases are 43mm wide and are made from 9 pieces with a lot screws. Those “side claws” appear to be loosely reminiscent of those on the Omega Constellation models. The cases are water resistant to 100 meters. The dials themselves are modern and sport. They aren’t triumphs of uniqueness, but they are legible and not boring. Over the dials are sapphire crystals.
While the images are clearly renderings I think the final pieces will be nice to look at. The Emme watches are attached to black rubber straps and contain Swiss ETA 2824 automatic movements. According to Dwiss they are the nice elabore finished models with a custom Dwiss rotor.
So how about that black phantom model? I think the steel case with silver dial and blue strap is pretty nice. Dwiss tends to think that the Emme watches will be successful in Brazil. If the quality and design are good enough I can see these being more widely available. Prices are from 1,600 – 1,900 Swiss Francs.