Ferro & Co. AGL Watches

Ferro & Co. AGL Watches

Ferro & Co. AGL Watches Watch Releases Sponsored Post written for aBlogtoWatch by advertiser.

Inspired by vintage aircraft, Ferro & Co. designed three (one quartz, two mechanical) distinctive styles of pilot watches that reflect the aesthetics of the 1940s aviation world. On February 15th, 2017, Ferro Watches launched a crowdfunding campaign to fund their first production batch of Swiss-made limited edition timepieces called Ferro AGL (Above Ground Level).  Designed to resemble the era of 1940's aviation, this is a watch that is both unique and functional.

Ferro & Co. AGL Watches Watch Releases

Ferro & Co. AGL Watches Watch Releases

Ferro & Co. AGL Watches Watch Releases

Above Ground Level, or AGL, is an aviation term referring to the altitude expressed in the actual number of feet measured above the ground. Since Ferro & Company's birth in 2014, thousands of Ferro watches have been shipped around the world, and now the company has shifted its production from Asia to Switzerland. Ferro's mission is to produce high-quality Swiss Made watches at accessible prices to the masses without compromise.

Ferro & Co. AGL Watches Watch Releases

Ferro & Co. AGL Watches Watch Releases

Ferro & Co. AGL Watches Watch Releases

Ferro has ensured all the materials and specifications aficionados associate with luxury watches are included in the package: super double-domed thick scratch-proof sapphire crystal, 316L stainless steel, Super-LumiNova-painted hands and hour markers, quality Swiss movements, double window big date at 12 o’clock for the chronograph style, luxury Italian leather straps with contrast stitching, while for the keen collector, there’s even a Rose Gold PVD version. While the watches are aviation-inspired, they are 100-meter water-resistant.

Ferro & Co. AGL Watches Watch Releases

Ferro & Co. AGL Watches Watch Releases

Ferro & Co. AGL Watches Watch Releases

AGL timepieces are backed with a 5-year warranty for Quartz models and 2-year warranty for Automatic models. The Ferro AGL timepieces are the fourth consecutive over-funded watch campaign created by the company. They launched on the popular crowdfunding site Kickstarter on February 15th, 2017, with an end date of March 24th, 2017.

Ferro & Co. AGL Watches Watch Releases

Ferro & Co. AGL Watches Watch Releases

The campaign is so well-received that it reached its goal of $18,000 in less than 50 minutes of the initial launch! Perks include special Kickstarter prices of $289 USD for Quartz Chronograph series and $499 for Automatic None Chronograph series. Future retail prices will be $599 and $999 USD, respectively. UPDATE: The AGL Valjoux 7750 Chronograph has been added to the campaign for a price of $799

Ferro & Co. AGL Watches Watch Releases

Ferro AGL watches offer 3 different movements to choose from (including the new 7750 model mentioned above):

First option is a Swiss Ronda 5040 Calibre movement, that offers accurate time keeping with a long battery life. This version comes with thick double-domed sapphire crystal, big date at 12 o'clock, chronograph, and tachymeter. Quartz models start from $289 USD. Future retail price will be $599 USD.

Ferro & Co. AGL Watches Watch Releases

Second option is with ETA 2824-2 Elabore Grade 3-hand automatic movement with see-through back case, decorated pendulum, and double-domed sapphire crystal. This 25-jewel ETA 2824 movement has a rate of 28,800bph, or 8 beats per second (4Hz).

Automatic ETA models start from $499 USD, come in 3 distinct dial colors, and are also available in a rose gold PVD case. Future retail price will be $999 USD. Ferro & Co. will place its first order to their partnering Swiss watch manufacturer in late March with a delivery date to the customers scheduled for July of this year.

If you’re in the market for an affordable Swiss-Made pilot's watch, take the time to check out the Ferro & Co. AGL offering on Kickstarter.

Sponsored Posts are a form of advertising that allows sponsors to share useful news, messages, and offers to aBlogtoWatch readers in a way traditional display advertising is often not best suited to. All Sponsored Posts are subject to editorial guidelines with the intent that they offer readers useful news, promotions, or stories. The viewpoints and opinions expressed in Sponsored Posts are those of the advertiser and not necessarily those of aBlogtoWatch or its writers.

What do you think?
  • Thumbs up (24)
  • I want it! (7)
  • Interesting (2)
  • I love it! (2)
  • Classy (0)
  • cluedog12

    Likes: The sandwich dial, interesting colour combinations and the case profile

    Dislikes: Name “None Chronograph Series” (not clever), inflated retail price shenanigans

    Verdict: Nice watches, but unlikely to be a finalist for SponsoredPost of the Year

  • Juan-Antonio Garcia

    Nice design, the different dimensions on the dial makes them fun. Not pretentious, and good price point. Hope they do good.

  • Shawn Lavigne

    aesthetically pleasing.

  • Raymond Wilkie

    Size 42mm
    Drop the AGL on the face, means nothing.
    Not too keen on the stenciled look of the numbers on the dial ( which means i hate it )
    I like the overall build quality of the piece and it’s certainly priced very reasonably.
    Not so keen on the 5040 Calibre movement, it’s a little busy for me ( which means i hate it ). I much prefer the second option is with ETA 2824-2 Elabore Grade 3-hand automatic movement with a nice peek-a-boo window.
    Looks like you’r on to a winner. All the best.

  • IG

    The white dial version is a bad idea, otherwise sound design.

  • SuperStrapper

    Designs are actually not bad, but I stopped reading after the very first sentence. I just don’t have patience for these forced (aviation, nautical, cheese appreciation, etc) tie-ins.

    But, you made your goal, so who cares about anyone’s opinion.

  • otaking241

    Another exhibit in the gallery of poorly executed sandwich dials.

  • DanW94

    I like the quartz chronograph, especially the big date feature. I suggest shortening the word company on the dial to CO. and losing the AGL like Ray mentioned below. It’s enough that it’s on the caseback. Introductory price for the chrono is fair enough but a bit high for full retail.

    • Ferrowatches

      Hi DanW94, Appreciate your feedback about the logo. We did try to shorten the word company to Co., it didn’t look good on the dial.

      • Elijs Dima

        Why not just “Ferro”? (and.. if you felt like you had to follow the “Abc & Xyz” naming scheme, why not cut to the chase with “Ferro & Ferrorrotto”?

  • BILL


    • Yojimbo


  • Beefalope

    I think these are decent, and the prices are very reasonable.

  • Yan Fin

    I like the quartz design, but would not purchase it, well, because it quartz. 3 hands automatic is designed well enough, so if you are in the market for a dressy watch, Kickstarter price looks decent. “AGL” sounds depressing and boring, something in between Anti- Diffamation League and 6 feet under.

  • Lincolnshire Poacher

    I like the tachymeter rehaut. Not so keen on the bezel-less join between the case and glass. Though the domed glass is lovely. The hands, nope, sorry.
    Interesting design, I hope they succeed. I’m all for a vibrant micro-brand watch market. It keeps the majors on they’re toes.


    800 bucks for a nicely decorated 7750 that is not a bad deal. now the hands could surely use some work.

    • Ferrowatches

      Thank you for your feedback. Ary

  • Ye Cheng Lin

    Just noticed on Kickstarter that the movements may not be as listed due to availability at time of production. I like the 7750 chrono, but won’t take the chance.

    • Ferrowatches

      Hi Ye Cheng Lin, We have just secured the Valjpux 7750 Chrono with our supplier. There won’t be Sellita SW500 replacement.

  • ndre

    I dislike your choice of third-person (“Ferro has…” instead of “We have…”) consistently throughout this post. I get an unpleasant feeling that you are trying to make it seem as regular article instead of a sponsored post.

  • Zhege

    Wide range of choices in the “what do you think” poll.

    Favorite line in this advertisement: “for the keen collector, there’s even a Rose Gold PVD version”. Better tell Lange they are wasting their time with all gold they use in their cases!