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HORAGE Tourbillon 1 Watch To Be Most Affordable ‘Swiss Made’ Of Its Type

HORAGE Tourbillon 1 Watch To Be Most Affordable 'Swiss Made' Of Its Type Watch Releases

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In contemporary fine watchmaking, the tourbillon represents the holiest of Swiss values: performance at any price. A tiny mechanical whirlwind spinning on your wrist is an animated reminder of this value and why tourbillons are so venerated among timepiece aficionados. Invented in the late 18th century by the grandfather of modern watchmaking to make clocks and watches more accurate, the tourbillon in wristwatch form is all about celebrating the manual dexterity and training required to both construct and assemble this miniature sandwich of gears, screws, and bridges. The tourbillon is also the ultimate symbol of horological appreciation. To wear one implies its owner enjoys timepiece collecting enough as a hobby to seriously invest in it.

HORAGE Tourbillon 1 Watch To Be Most Affordable 'Swiss Made' Of Its Type Watch Releases

In 2020, the Swiss tourbillon takes the shape of the times. This era is defined by a fervent pursuit of efficiency, so, in tourbillon terms, that means getting authentic Swiss quality at a once impossibly accessible price. The team who took up the challenge was Biel-based HORAGE, which recently celebrated its 10th anniversary as a watchmaker.

HORAGE did not set out to produce a low-cost tourbillon to drop the market value of fine Swiss Made tourbillon-based timepieces. In fact, HORAGE has set a strict limit on the number of Tourbillon 1 timepieces it will ever produce. Only the Tourbillon 1 timepiece orders collected during the pre-order will ever leave the factory, and nothing will be carried in stock. HORAGE set out to produce the Tourbillon 1 in order to make a point: that a finely made, affordable, and precise tourbillon could be made inside Switzerland, the land of $100,000-plus tourbillons.

HORAGE Tourbillon 1 Watch To Be Most Affordable 'Swiss Made' Of Its Type Watch Releases

HORAGE benefits from having an in-house facility to design and produce movements. The company uses its own in-house made K1 automatic movement for most of their collection, a movement that could be made available in the future to third-party clients that demand a premium automatic mechanical movement. The Tourbillon 1’s caliber K-TOU movement utilizes HORAGE’s own silicon escapement geometry, is hand-wound with minute and has hour hands displaying the time along the flying tourbillon as the seconds indicator, with a power reserve of 72 hours.

HORAGE Tourbillon 1 Watch To Be Most Affordable 'Swiss Made' Of Its Type Watch Releases

To develop the Tourbillon 1 movement, Horage consulted with fellow Swiss timepiece-manufacturing specialist La Joux-Perret. With experience producing both entirely novel watches and movements, La Joux-Perret was an ideal partner to help accomplish an admittedly ambitious task. HORAGE’s goal, again, was to create a thoroughly Swiss Made tourbillon, with all the hallmarks of design and performance, for a fraction of what most other Swiss Made tourbillons retail for on the market. For example, HORAGE and La Joux-Perret employed novel CNC machine-cutting techniques to produce movement component part shapes previously only possible when produced by hand. Notable elements of the Tourbillon 1 movement are the use of silicon (next-gen tech) in the movement’s regulation system, the skeletonization of the structure (for aesthetic reasons complimentary to the HORAGE logo), and the available COSC Chronometer certification (they are accurate).

HORAGE Tourbillon 1 Watch To Be Most Affordable 'Swiss Made' Of Its Type Watch Releases

HORAGE Tourbillon 1 Watch To Be Most Affordable 'Swiss Made' Of Its Type Watch Releases

Preventing a high retail price required HORAGE to develop a Tourbillon 1 watch pre-order campaign which the company recently launched. HORAGE produced a series of pre-production Tourbillon 1 timepiece prototypes that have exceeded the expectations of early Tourbillon 1 project fans. In fact, HORAGE has been attracting fans to the Tourbillon 1 development campaign by carefully documenting key phases of the process on social media, as well as the brand website. HORAGE discovered a passionate community of supporters eager to help realize (and wear) the type of Swiss Made tourbillon HORAGE imagined.

HORAGE Tourbillon 1 Watch To Be Most Affordable 'Swiss Made' Of Its Type Watch Releases

After some experimentation, HORAGE chose the same alloy used by Rolex as the steel material for the Tourbillon 1’s 41mm-wide (11.8mm-thick) case that is also water resistant to 100 meters. 904L steel is considerably more challenging to polish than most metals, but when done right it offers a potent and lasting luster. Even though the HORAGE Tourbillon 1 will be the most affordable Swiss Made tourbillon on the market, that doesn’t mean it can’t be upgraded. HORAGE is offering pre-order customers a series of compelling customization options, including an optional 18k solid-gold case (for just 3,500 CHF more).

HORAGE Tourbillon 1 Watch To Be Most Affordable 'Swiss Made' Of Its Type Watch Releases

HORAGE Tourbillon 1 Watch To Be Most Affordable 'Swiss Made' Of Its Type Watch Releases

HORAGE calls the Tourbillon 1 “the first customizable tourbillon,” given the case material (and polishing style) options, as well as the fact that owners can chose the color of the skeletonized dial plate. The dials are CNC-cut by La Joux Perret and available in a few special colors, including optional PVD-coated blue. Owners then have eight different strap color options to choose from in order to ideally match the Tourbillon 1 with their lifestyle. After movements are completed, HORAGE then assembles all watches in-house at its Biel facility.

HORAGE Tourbillon 1 Watch To Be Most Affordable 'Swiss Made' Of Its Type Watch Releases

HORAGE has promised that only the orders collected on pre-order will be placed in production, and early birds taking part in the February 29th-April 1st VIP pre-order stage have access to a starting price for the HORAGE Tourbillon 1 of just 6,990 CHF. The second pre-order will be starting in June 2020 with the final price set at 7,490 CHF. To learn more or order the Tourbillon 1, visit HORAGE here.

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  • Alan Nicholson

    Like it…..a bit. This is a cheap Swiss tourbillion. There are few cheaper, if any.
    The sell is the gravity defying complication*
    New guys, good quality, would like to see them do well. Good luck chaps.

    • Hi @disqus_izhqwnab30:disqus ,
      Thanks for your comment and we will do our best to deliver cool new stuff to the world of watches. Could be that we are the least expensive, however putting our price into context I would say it is still a lot of money for a lot of people. One can get a car for that nowadays;-) However on the other hand we just had to accept that we couldn’t make it more attractive in terms of pricing, just because such complications in such low volumes are very costly and finishing takes up a ton of machine time and hand labor.

  • A very nice looking watch indeed! One of my pet peeves is illegible hands on skeleton watches, but these hands are bold and legible…especially the blue ones.

    I actually could do without the tourbillon for around 1/3 the price, but this is nice either way.

    • @foundintheattic:disqus as a non native English speaker I have just learned something new “pet peeves”… what a cool word combo ?.
      Indeed we spent a lot of time playing around with the hands to make them legible and as you mentioned the outcome is quite good, no matter which color we combined. We have learned our lesson in legibility from our first Kickstarter campaign… So consumer input is indeed a very helpful thing;-)
      Concerning the 1/3 price… I fear this would not work out even if we strip away the Tourbillon cage, because there is so much time going into finishing these parts and make sure that they are flawless, because you see all of them. This means there is a lot of loss of parts along the production and these parts have to be considered as cost besides the hand labor and extended machine time.
      We are trying hard to clamp down cost, but there is a natural limit given the volume.

      • I wish you all the best. This is a solid effort and you get extra points for your honest interaction with the community.

  • Joe

    For me, the tourbillon is theoretically and technically interesting (even if it might not result in improved accuracy) and very cool to look at.
    It’s also encased in something that seems practical for daily wear (water resistance).
    I wouldn’t pay $100,000 for one (or Tag’s offering) for one myself but this one has a lot going for it.

    It’s rare for me to say that I’m quite tempted.
    They’ve pushed the boat out and gone beyond what traditional manufacturers are offering.

    I do wonder what servicing costs might be like though?

    • @disqus_DHUBirHLQJ:disqus You are absolutely right with your assumption, that a Tourbillon does not make things much more accurate, however we can say that it is very accurate given the challenge that one has to squeeze 7 times the amount of components which make the whole Tourbillon escapement unit into only 2.5 times the volume compared over a traditional escapement unit. In other numbers, 5 parts versus 35 parts. Here is a nice picture to demonstrate what we are talking about.

      Less parts and less weight are typically always better for chronometry, however if we want to have the seducing hypnotizing look of a spinning Tourbillon, we are only going to get this when we accept more parts and more cost and the only true challenge is to squeeze them into this limited available space, while keeping the weight to a minimum as well as the cost;-)

      Happy engineering ahoy ?

  • Joe

    I agree the naming is a little unfortunate.
    My brain can’t help thinking “sausage”, “forage”, second “mortgage”, etc.

    I think companies need to try hard to find a name that is pronounceable by everyone.
    Perhaps the only watch manufacturer that can get away with it is Jaeger LeCoultre. You can butcher the pronounciation yet the brand and logo somehow remain classy.

    • Polerouter

      Are there names that can be pronounced by everyone, though? For watchmakers, they would have to find a name that can at least be pronounced by chinese, english, japanese, arabic and french speakers, I guess. German, italian, korean, dutch, russian and spanish would be a plus. Not easy.

      • @disqus_D6Nto6iMyl:disqus Indeed not an easy thing to find a name that pleases everybody. But if we want to please everybody we should sell ice cream… I think there was a famous person saying that ?.
        Poking holes into names is a popular thing especially for newer brands. We actually have a lot of fun with the naming thing as long as we all can laugh about it. The only thing I am getting a problem with is when it is getting to blunt and kind of offensive even if one tries to put it into context of an indeed hilarious TV show. I have a problem with the “W” analogy and in times of #metoo I find it disappointing that I have to read such analogies from @all74:disqus . We can talk about name things and have fun with it like we did with the guys of Scottishwatches in the “Tock-Show” Podcast last months. Since this time I am fine with the Scottish crowd thinking about “Porridge” when they think about us… because there is a Scottish saying… “The best way to start the day is with a true Scottish porridge… and let me add… a nice Horage”.

        • all74

          I certainly did not mean to offend or trigger, but that is precisely why I commented on that. When I first read it, as an English-speaker, it comes out as “W”-age, which is, of course, offensive. I’d be embarrassed to wear this as I know many people would not get the fact that in French it is pronounced “Or.”

          Also, I’m not saying this to “poke holes” at the brand; I really think that it is very unfortunate that they chose the name that they did without thinking about how it would come off to a fairly major language. Granted that there are far more people that do not natively speak English, but I’m guessing that English-speakers do reflect a decently significant part of the watch-buying “pie.” Again, I’d be loath to wear this simply because I know several people (i.e., friends of mine) who wouldn’t get the proper pronunciation.

          • HI @all74:disqus sorry for my late reply, lately we have a lot of commenting going on in many different places. It is nice to see that people are having a look at what we do and discuss with us.
            I am the creator of the name and there are some things I was considered when thinking about it. Nr.1 we did not want to buy someone elses name from an old brand with a history which we did not write by ourselves. Nr.2 we wanted a name which has something to say. Kind of a meaning which speaks to us as a team of people from different corners of the world. I am sure you have read about our names origin already and that it has this Latin component HORA and the English component AGE and if you take away the H you end up with the French word ORAGE which means storm. Besides these three components of the name we choose a special helvetica font executed in a mosaic style which can be found in older New York city subway station tiling indicating the UP and DOWN directions in Manhattan.

            To us our name says a lot and we like thinking about things spanning cultures, languages, countries and time peridos in history. Because this is part of our combination of people who work at Horage. We somehow connect diversity and versatility with our name and we find this very satisfying. Sure some people might read something else into it and this is just all too normal because we humans tend to interpret things the way we want them to be. We understand that you think some other people might be embarrassed about our name and that would have a hard time to dare to wear our watch because you might get strange questions. Perhaps this could happen, which until today I have no evidence that it happened to any of our fans. However in such case wouldn’t it also be a great chance to let people know about something new and engage into a discussion, setting things right?
            Life is not perfect… perhaps most of our life seems to be full of failures…and if we sometimes adopt the useful mentality of “its not a failure, its a feature” we can find much better ways to navigate our flawed world and perhaps sometimes detect that there can be much different meaning in things than we originally guessed.
            In any case you are welcome to our facility in Biel whenever you are around.

      • all74

        Of course you can’t think of every possibility, but running it by some people who reflect a decent chunk of your target market is always a good idea. Not only for pronunciation, but also for meaning. I had a friend who [Trigger warning] was born with the last name “Fick” but upon becoming an adult and having learned what that means in German (not going to type it) changed her name.

  • Joe

    Second post…

    I like the idea of owning a tourbillon but I still question the practicality.

    The purpose of it is (to my knowledge) to “even out” any unevenness in the balance-wheel by having the balance wheel housed in a rotating cage. Perhaps similar to how rifling in a barrel keeps the bullet/projectile steadier by imparting spin.

    I haven’t really seen much evidence of tourbillons being successful in real world conditions (or particularly viable, considering the added cost and complication).

    So the tourbillon feels like a great proof-of-concept that should never really have made it to manufacture, although for the purpose of aesthetics and showcasing artisanal watchmaking capabilities, it is a valuable addition.

    And so the “is it necessary?” question looms in my mind.
    Of course no watch is strictly necessary but I have practical use for reading the time on my wrist (and date, GMT, etc). The tourbillon doesn’t add anything except for looks, although I’m glad that it exists so that I have the option of owning one during my lifetime!

    • Landon Stirling

      Great read, and as you pointed out, are any mechanical watches necessary? Given that nearly everyone has a mobile phone and or some smart device we really do not need mechanical watches to tell the time, but yet they continue to captivate young and old alike.

      We toiled with the thought of creating a tourbillon for some time as we too wondered why in the world should a brand make a 200 year movement in todays day and age. A deep respect, understanding and fascination with the mechanical world was our reasoning for doing so as well as the shared appreciation of the watch community for this movement. Furthermore our team of young watchmakers wanted to create a tourbillon that was younger, fresher and appealed to the next generation of watch lovers. At the end of the day watches are wonderful pieces of jewellery that deliver some lever of time referencing functionality. An appreciation for fine watchmaking and the mechanical universe is in all honesty what keeps the mechanical watch industry ticking. We loved the challenge and set out to deliver incredible value to those that align with our appreciation for the mechanical world.

  • Richard Baptist

    I love the brand. I own the Horage Multiply which I love. Man I would jump all over this if I could afford it.

    • Landon Stirling

      Thank you for the support of our Multiply project @richard_baptist:disqus . As you are well aware we broke the barriers on configuration with that watch, taking full advantage of the modularity of our in-house K1 movement. I love the big date and center second as well as the crisp white dial of that watch and of course how legible it is at night. I often wear the black dial version with the small second option. Its my go-to traveler.

      Currently on our site you can configure the tourbillon and only have to put 3,500 down until April 1st, with remaining due prior to delivery in autumn.

      Be sure to reach out to us at [email protected] if you have any questions.

      Here’s a shot of that Multiply I has talking about.

      • Richard Baptist

        I was torn between the black and the white. I loved the big date so much I couldn’t get the small seconds. Great watch keeps great time instant change of the big date at Midnight. If I can get some watches sold, I’ll think about the tourbillon if I can sell some watches. Don’t tempt me! Seriously keep up the great work. This watch will be a success.

    • spice


  • Tiny Ribeye

    Quite a tempting price for a swiss tourbillon

    • Rickticktalk

      They are stunning in the flesh

  • What fresh hell is this?

    I don’t mind that

    “Swiss Made” to the letter of the law?

    • Landon Stirling

      Indeed. The easiest way to understand the discussion of whether a brand is truly Swiss Made is if they have watches that are Chronometer Certified by COSC. Under Swiss law, the movement must be Swiss Made to have the chronometer certified. Ourselves we are based in Biel Switzerland and make our own in-house automatic calibre K1 as well we have worked with La Joux Perret in La Chaux de Fonds Switzerland who produced the movement for this tourbillon project.

      • AlbieC

        @@landonstirling:disqus “Under Swiss law, the movement must be Swiss Made to have the chronometer certified.”

        Neat… did not know that! Thanks!

        • Landon Stirling

          Cheers! ?

      • What fresh hell is this?

        Thanks for the clarification

  • Carmen Brisante

    Word salad. Good-looking watch.

    Are they using their employees as models for their products? Or are those models pretending to be watchmakers?

    • Landon Stirling

      Thanks for asking and I am happy you like the watch. We are a young, tightly knit team. These are our watchmakers Lenny and Marcella. Myself, I am behind the lens. Both are extremely talented watchmakers with a wealth of knowledge. You can learn more about our watchmaking and engineering firm here

    • Joe

      You were half-right. They are watchmakers pretending to be models! 😉

      • Landon Stirling

        ? The good thing is we have it the right way around. We have a saying engraved on the back of our Autark 10 Year anniversary piece that says. “Start where you are. Use what you have. Do what you can.” This has served as a guide to our small company taking on big challenges in the watchmaking world. Needless to say we have a lot of fun whether watchmaking or modelling the watches we make.

  • Landon Stirling

    Thank you for taking notice of the machine work we have put into this project. I still have visions of our engineer pulling his hair out over just how difficult that machining process was to pull off.

    With regards to the limited number. We are a small brand and although 500 pieces would be great we have to take in consideration our market reach and the price of this watch. We will only produce what is ordered, in one production run so it is unlikely it will be a nice round number. The final number will be included on the case back.

    We have been around since 2009 and the name is a blend of hora and age. Hora being latin and Age being english and the pronunciation being french in sound. Biel/Bienne where we are located also the same home town of Rolex and the Swatch Group has two names one being French and the other one being German to respect it as a border town to the French & German regions of Switzerland. Either name is fine to use for the town and like our name Horage we are fine with either pronouncing with our without the H sound although our intention was to have the H remain silent as it would be pronounced in French. It is fun to poke holes at a name, and we have had a lot of fun discussing this topic, but in todays hyper connected world where we can literally discover and understand the origins of names with a quick google search or DM to the brands social media account one cannot assume that all names should be moulded to fit the expectations of how things should be pronounced in English. At the end of the day it still takes time for a names pronunciation to be understood as we can see with such names as Hublot, Hermès, etc.

    Siicon is most definitely a material, but like the computers, how we work with it could be viewed as a certain technological solution.

    • SuperStrapper

      While I actually appreciate and am intrigued by your run being a random number that is actual to units reserved and then described in the case like that, you’ve just proven my point. Your watch is not at all ‘strictly Limited’. You’re going to make as many as people will buy.
      To be clear, i hope that is well beyond your suggestion of 500.

    • phacepalm

      ” Hora being latin”

      With all due respect, the word hora derives from the ancient Greek word ??? (h?ra, “time, season, year”) and not from Latin. The word is still used today in modern Greek as the meaning of both “hour” and “time”.

  • commentator bob

    Why does the dial say “Hand Made” instead of “Swiss Made”?

    • Polerouter

      Strange. Swiss made is written on the movement side, and to my understanding, wherever you write “Swiss made” the whole watch has to comply by the same “Swiss made” rule. Otherwise, if for instance only the movement was considered Swiss but encased outside Switzerland, it would only be written “Swiss movt”.

      On the other hand, I am not sure “hand made” has a real official meaning in Switzerland, and I guess the watch is more slightly hand-assembled (like any mechanical watch except Sistem51) than fully hand-made like a Greubel Forsey HM1.

    • Landon Stirling

      We love this question… Get ready for an essay.

      All things are pretty much hand made to some degree in the watch industry, even when machining things, hands are still at work to set and guide processes. Our assembly is all done by hand and at our facility we are one of a very few watchmakers that does our own T0 production, this means we are setting jewels and preparing main plates for T1 where as most brands obtain these pre-assembled. By doing this work we can closely monitor quality from the ground level.

      We are a Swiss company and to learn more on what it takes to bare the Swiss Made name you can check it out here. You will find three little links at the bottom of that page with regards to Ordinance governing, Law on the protection of marks and Guide to using the denomination of Swiss for watches. As pointed out in a previous comment the quickest way to see if a watch is truly Swiss Made is to see if their chronometer is certified, by law for a chronometer to be certified by COSC the movement must be Swiss Made.

      As a company we were tired of the term Swiss Made. The truth is many companies claim “Swiss Made” without investing in engineering, manufacturing or assembly, they simply ask contractors/private label companies to do that work for them so they can adorn their watch with the coveted “Swiss Made” as an attempt to justify their existence as a watchmaker and demand a higher price.

      Swiss Made is protected by law and a watch brand must meet the laws designation of what it means to be Swiss Made a standard that we easily meet and exceed. A Swiss company that can design, engineer and manufacture its own movement from scratch automatically fills the quota for Swiss Made. Therefore we prefer the use of Hand Made.

      At the end of the day real hands make these watches and the hands at work are not all Swiss hands after all our company is comprised of individuals from a multitude of nations. As well, we, like nearly all other Swiss brands source where the best technology is found, the good thing is the majority can be sourced in our own backyard, however depending on the desired result for a watch there are items sourced outside the Swiss borders. Most companies that call themselves Swiss would never admit that, but they do source beyond their borders, and false nationalist pride limits them from admitting it. This is because for most their only justification for existence is the Swiss Made label, furthermore many Swiss Made watch companies have never built their company in Switzerland, but would like their customers to believe it.

      When considering if a watch brand is legitimately making watches they should be fulfilling one of the below three criteria.

      1. Does the company have a dedicated engineering team working from the case down into the movement details
      2. Is the watch company assembling their watches and or movements on their own
      3. Does the company engineer or manufacture their own parts or tools for production

      In the end there should be a degree to which a brand fulfills a certain amount of legitimate watchmaking in-house and the hands at work should be provided recognition.

    • Rickticktalk

      You need to watch the Scottish Watches The Tock Show on YouTube….explains it all

  • Oh My. Even when I read the “lowest cost” bit at the top of the article, I was not prepared for the final price. This is really quite something. Kudos for offering a gold option at a reasonable mark up. If one purchases can one come and collect it personally??

    • Landon Stirling

      @charliesherlock:disqus I am pleased you like the watch and appreciate the amount of value we are delivering here. We would be happy to welcome you at our facility in Biel and you can most definitely pick up the watch directly from us. This March 21st, 2020 we are hosting a little open house and should you be in the Biel area you are welcome to come visit us and meet first hand our watchmaking team. Thanks again for the kind words and feel free to reach out to us anytime!

      • Thank you Landon for your response. The more I look at this watch the more I like it. A trip to view is on the cards.

        • Landon Stirling

          The door is open. Give us a heads up either on our social sites or via email at [email protected] when you are in the area. We look forward to it!

  • Max Attack

    I like it, well done

  • @raymondwilkie:disqus we didn’t like the traditional way of skeletonizing watches either, this is why we tried to come up with some windows to the movement which lets us have a peak into the inner workings, while delivering enough surface to have the feeling of a dial and thus good readability of the hands. Otherwise the Tourbillon cage would be too exposed in relation to the rest of the watch if we would just punch a hole into a dial.
    As always, it is a matter of taste, however I think we have found a unique look which resonates with a lot of people.

  • mach2guy

    How does the average watch buyer determine the accuracy sans special equipment since there is no second hand? Sorry, the average watch buyer will not have one.

    • Landon Stirling

      The performance of the watch is well within the accuracy for certified chronometers. We offer an upgrade should an individual like to have an official certificate from COSC accompany their watch.

  • rob

    Which do you all think looks better in Gold? Blue dial or Grey/Blue version?

    • Landon Stirling

      If you like blue dials the blue will not disappoint. Originally I was all over the gold dial, but our development team surprised me with the grey/blue version and it became an instant favourite. The grey/blue combined with the black grip or blue grip strap is a great combo. Play around on the site, in total there are 160 options to choose from.

      • Joe

        I like the dark grey dial and it would be nice to have the blue (or contrasty) hands option.
        To put it another way, to have the flexibility to choose the handset independently from the dial would be nice.

        • Landon Stirling

          The dark grey is the one used on that Grey/Blue combo with the blue hands, therefore if that is the combo you are after you should be all sorted. If there is a special combo based on the options we have available on our site just let us know and we will see what we can do ?. You can also reach out via email to [email protected] ?

  • Rickticktalk

    It is Horage as in Mirage…not as in Porridge… check out our The Tock Show with the guys for a real live lesson

    • all74

      I know that. If you’d read my post you’d get that. I speak English and French.

  • ray h.

    Why would having darker skin or a smooth wrist make owning a skeletonized watch bad to own ?

    • Raymond Wilkie

      I always think it would look better than some big hairy wrist, that’s why Ray.

  • spice

    Lot to like in your watches, but it is unfortunate that Horage is very close to homage.

    • Landon Stirling

      Thank you for sharing you appreciation for our watches. At the time of forming the company in 2009, homage was not much of a topic like it is today. I spoke with @andreasfelsl:disqus the founder of Horage about this today and he said homage never crossed his mind when creating the name and he quite liked how you pointed that out. Personally, I think it is cool how similar they sound. Maybe some day, someone will do an homage to Horage. ?

      • Berndt Norten

        Are you by chance an ex-politician? You’re adept at deflecting and redirecting criticism, often in a witty fashion! Thanks for creating this watch. I like it, but I would hold out for a solid, nondescript dial—that would put the spotlight on the tourbillon. As it stands I find the tourbillon is competing with the skeleton for my eye’s attention. Having said that, good work and keep it coming (don’t stop it now…)

  • all74

    You’re assuming I’m a guy?

  • all74

    I’d pronounce it “oob-low.” But I’m betting there’s many people who would (mis)pronounce it “hoob-low.”

  • British people told me that they pronounce it “Hubblet” ?.

  • Landon Stirling

    Thank you for inquiring. For servicing you simply reach out to us and we arrange pickup via Fedex. Your watch is then serviced at our HQ in Biel Switzerland. Our USA based customers have been very surprised that our turn around time is quicker than other brands with in country service centers. Our watchmakers are estimating the tourbillon service at 490CHF however we will still working on the final cost of this. As a reference our K1 movement is 390CHF and is lower as the tourbillon cage has far more parts to take into consideration.

  • Landon Stirling

    ? the cage makes one revolution every 60 seconds.

  • Landon Stirling

    The tourbillon we have created has garnered a primarily male audience and they have all commented on how much they love the look of the watch, however we have interest from the ladies as well. Everyone has different tastes and we welcome feedback. We would love to hear your design suggestions and welcome you to share them on our forum at

  • ChrisG

    Great watch – can you please give more info on servicing (costs and logistics)?
    Many thanks!

    • HI @ChrisGNYC:disqus,
      I think @Landon has answered your question already two posts below this one. Perhaps it slipped through your notification system.
      Just for info

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