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On Wednesday, November 19, 2014, “It’s About TIME” Get-Togethers for Watch Enthusiasts will bring Switzerland’s “Watch Valley” to Beverly Hills in Los Angeles (specific location announced to RSVPing guests). IAT is rolling out the red carpet for a Sunset Strip premier, and L.A. watch enthusiasts are guaranteed to experience “Close Encounters of the Swiss Kind.”

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For its only West Coast swing of 2014, “It’s About TIME” is preparing an A-list marquee, with over $1,000,000 worth of premier-brand Swiss watches. Angelino luxury watch fans of every experience level will be treated to an all-access evening with the stuff dreams are made of.


But this is no “Maltese Falcon; each of these watches is a dream come true. And IAT is no boutique; the event offers unlimited access to all watches, and hands-on is the rule, not the exception. At “It’s About TIME” Get-Togethers for Watch Enthusiasts, you don’t need to be Leonardo DiCaprio to put his Jaeger-LeCoultre on your wrist.

Even a city known for blockbuster productions is guaranteed to be star struck by IAT’s selection of iconic models from Audemars Piguet, F.P. Journe, Hublot, IWC, Jaeger-LeCoultre, Officine Panerai, Patek Philippe, and Rolex – just to name a few.

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Enjoy an evening of complimentary first-class fare, top-shelf drinks, and the company of fellow wristwatch enthusiasts, as the “It’s About TIME” team of luxury watch professionals bring the collection to life. These watch specialists share the dedication and ardor of the veteran collector.

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“It’s About TIME” Get-Togethers for Watch Enthusiasts are powered by Accompanied by company CEO and Founder, OJ Whatley, IAT’s devotees of the Swiss watch passion are prolific collectors and experts in the lore and allure of the world’s finest watches. Whatley is a true “watch guy’s watch guy.”

“We love to discuss the best approach to buying or selling watches, the collector scene, new styles, and the brands we love. This wealth of knowledge and passion is a standout feature of our showcase events,” Whatley declared.

There is no “hard sell” or solicitation at “It’s About TIME.” While we welcome follow-up inquiries, none of the timepieces on display are for sale at the events themselves. “It’s About TIME” is staged for goodwill purposes exclusively. The depth of interaction with our guests provides opportunities, impressions, and memories beyond valuation.

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There is no cost to attend “It’s About TIME” Get-Togethers for Watch Enthusiasts; however, due to the high security nature of the events, we do require Registration and RSVP prior to attendance. For security purposes, we will not publicly announce or communicate online the exact location and venue details of the event until three days prior to the get-together, and then only to registered and confirmed guests. RSVP here at

Save the date – “It’s About TIME” will be coming to a city near you:

Los Angeles, Calif. – Wednesday, November 19

Ft. Lauderdale, Fla. – Wednesday, December 3

Houston, Texas – Tues., April 28

Dallas, Texas – Thursday, April 30

“It’s About TIME” Get-Togethers for Watch Enthusiasts are powered by based in Ft. Lauderdale, Fla.

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