Watch buyers are becoming increasingly sophisticated and discerning. They no longer just want a well-made, handsome watch. They want exclusivity and the ability to customize a watch to their tastes, and that is why the Jaeger-LeCoultre Atelier Reverso program was born. Unveiled last year as part of the Reverso’s 85th anniversary, the Atelier Reverso program allows watch lovers to customize their Jaeger-LeCoultre Reverso with dozens of dial and strap options. According to Jaeger-LeCoultre, a staggering 5277 combinations are possible. Well, there are going to be a couple more because the brand has just announced three new dial options for the men’s Reverso Classic Duo Small Second watch.
As you can see, the three new dial options are Electric Blue, Military Marble, and Tiger’s Eye. But before we talk more about the new dial options let’s recap the Jaeger-LeCoultre Reverso Classic Large Duo Small Second watch. It comes in a stainless steel case and measures 47mm by 28.3mm and is 10.3mm thick, which means it is quite modestly sized. It has two faces – hence the Duo name – driven by a single movement, allowing it to display time in two time zones. Water-resistance is 30 meters.
The movement within is the hand-wound JLC Calibre 854A/2, which is a fairly simple movement that beats at 3Hz and is made out of 160 parts with 19 jewels. Power reserve is a standard-range 40 hours.
The Jaeger-LeCoultre Reverso Classic Large Duo Small Second watch comes with two dials that the wearer can flip between with the watch still on the wrist (in case you are unfamiliar with the Jaeger-LeCoultre Reverso concept). The main watch dial is in silver and features a vertical brushed finish and a hand guilloche center with a small seconds indicator at 6 o’clock. The hands are blued for an added touch of elegance. All in all, like most other Jaeger-LeCoultre Reverso watches, the main dial of the Jaeger-LeCoultre Reverso Classic Large Duo Small Second oozes lots of Art Deco cool and elegance.
If you flip the case around, you will be greeted by the second Travel Time dial. On the regular Jaeger-LeCoultre Reverso Classic Large Duo Small Second watch, this dial features Clous de Paris engraving and a handy day/night indicator. But now, there are three new dial options featuring exotic stones. Let’s get into these three new dial options right now.
The three new dial options are, again, Electric Blue, Military Marble, and Tiger’s Eye. Electric Blue features a striking matte blue register atop blue Clous de Paris markings on the dial. Military Marble consists of a matte green register surrounded by a unique-looking green marble. And finally, Tiger’s Eye features a reddish brown register in the center of the dial surrounded by Tiger’s Eye stone, which has distinctive alternating bands of various shades of brown and gold. And if you want, Jaeger-LeCoultre also offers matching straps to go with these three new dials.
I have always liked Jaeger-LeCoultre Reverso watches with two faces, and I think these three new dial options will be popular amongst Reverso fans who want something a little out of the ordinary. Personally, I’m quite fond of dials made out of exotic stones as I find them to look much more interesting and dynamic. Of the trio, the Electric Blue dial doesn’t really do much for me, and I’m more intrigued by the Military Marble and Tiger’s Eye dial options. Military Marble is definitely something unusual and could be interesting in the flesh. On the other hand, Tiger’s Eye is a wonderfully striking stone and I think it would make for a visually arresting watch dial.
Prices of the Jaeger-LeCoultre Atelier Reverso Classic Large Duo Small Second watch begin at $8,400 and will vary depending on your dial and strap choice. jaeger-lecoultre.com