Founded in 2013, Melbourne Watch Company was launched with the introduction of the Flinders collection, marking the start of a journey which is now in its fifth year. In 2017 MWC marked a major milestone, with the official launch of both their showroom and workshop in Melbourne’s inner-city suburb of Carlton, where MWC now assembles its watches.

To celebrate this achievement, MWC is revisiting their original release with a 100 piece limited edition featuring refined finishing and their first use of a Swiss automatic movement (in the form of the popular Sellita SW200-1).

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Be Part of the Journey

MWC is giving the 100 customers who purchase the Flinders Showroom Edition the chance to ‘be part of their journey’ by having their names (or initials, if preferred) included in a new piece of artwork which will be hung in their showroom.

Customers will be able to select their preferred serial number during purchase on the MWC website. In addition to special pricing, the Showroom Edition will also include an extra set of straps and deluxe packaging. Free worldwide shipping is included in the price. All Flinders collection watches will be assembled in-house in Melbourne at the MWC Workshop and will be available for dispatch or pickup at the showroom for local customers by the 1st week of March.


  • Case Size: 40mm
  • Case Thickness: 9.9mm
  • Case Lug to Lug: 47mm
  • Movement: Sellita SW200-1 automatic
  • Crystal: Sapphire with AR-Coating
  • Dial: White
  • Hands: Blue or Black
  • Strap: Brown or Black (Ltd. Edition comes with both)
  • Warranty: 24 months

Customers can choose between the two versions (Blue Hands/Rose Gold Case or Black Hands/SS Case) and can select their serial number during purchase. Pre-orders for the Flinders Showroom Edition are now open and priced at $799 AUD (~$645 USD) with the collection to be released 1st week of March.

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