A veteran of the Swiss watch industry will host a six-week master class offering an inside look at what it takes to sell watches around the world. For Thomas Baillod, there’s one question that’s always on his mind; “What’s the point of producing a watch if it remains in stock?” Spoken like an experienced and skilled salesman, for Baillod – founder of Mercari Academy – the endgame is to get timepieces off fancy marketing collateral and onto wrists.
As watch enthusiasts and collectors, you may know plenty about the history, mechanics, and design of watches, but have you ever wondered what it takes to get them from factory to final sale? Mercari Academy, the first online course dedicated to international watch distribution, will focus on exactly that. It is knowledge not available anywhere else.
Designed for industry professionals, entrepreneurs, journalists, and watch devotees alike, the Mercari Academy course will offer intensive learning over six weeks covering a range of topics from selecting the right distribution channels to negotiating margins, opening new markets, insider knowledge of different cultural expectations, and plenty more in between.
Not only will Baillod share his hands-on experience selling Swiss watches to international markets (including some failures so you can avoid making the same ones), but the course will also provide practical tools, templates, and plans to use out in the real world. The Mercari Academy course is a fast-track solution to gain invaluable information and documentation about international sales distribution that took Baillod decades to accumulate.
The first Mercari Academy course will have six separate modules over six weeks, each focusing on specific topics: Brand and Product, Intermediaries, Services, Selling and Negotiating, Markets, and Digital Distribution.
Each live lecture will be followed up with a Q&A session and a group discussion. There will also be opportunities for participants to connect with each other to network or collaborate on future business opportunities. Along with Baillod, other industry experts will also join the classes to impart their knowledge and expertise in their specific fields, whether it be intellectual property, logistics, media, or specialists based in key markets.
Even sensitive issues that are typically never discussed openly – corruption, criminality, economic sanctions, and so on – will be examined. What’s more, each class will be recorded and posted online for participants to access and review anytime they want.
Far from just textbook theories, the Mercari Academy international watch distribution course will cover significant issues facing the industry right now. There will be a particular emphasis on how the digital revolution and changing consumer habits are affecting watch sales around the world – and most importantly, what to do about it. Baillod will suggest new and disruptive ways to approach distribution.
The Mercari Academy International Distribution course will begin April 24, 2018 and will run until June 7, 2018. Registration is now open to the public and will close April 20, 2018. The number of participants is limited. The introductory price of this first Masterclass is $580. To learn more, please visit the official site. mercari-academy.com
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