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Norqain Partners With Kenissi, The Watch Movement Manufacture Tied To Tudor & Chanel

Norqain Partners With Kenissi, The Watch Movement Manufacture Tied To Tudor & Chanel Watch Industry News

Founded in 2018, Norqain watches just announced that they are partnering with Kenissi. If you’ll recall, Kenissi is the movement manufacture that is the “industrial arm” of Rolex-owned Tudor and is 20% owned by Chanel. As of now, Norqain has introduced two movements (a three-hand and a GMT) that will be followed up with new watches some time in June.

Norqain Partners With Kenissi, The Watch Movement Manufacture Tied To Tudor & Chanel Watch Industry News Norqain Partners With Kenissi, The Watch Movement Manufacture Tied To Tudor & Chanel Watch Industry News

Currently Kenissi is based in Geneva, though there is a new facility being built in Le Locle that should open sometime in 2021. Rolex is building this new manufacture, which will apparently be split between Kenissi and Tudor. The two movements that are being developed for Norqain are the NN20/1 three-hand and the NN20/2 GMT with jumping hour feature, both of which have a 70-hour power reserve. I believe these Norqain movements share a lot with the Tudor Calibre MT5601 and MT5652 movements used in their Black Bay and Black Bay GMT watches.

Norqain Partners With Kenissi, The Watch Movement Manufacture Tied To Tudor & Chanel Watch Industry News

Caseback of the new Chanel J12.

Kenissi is very quiet so far, though they did do the cal. 12.1 movement used in the Chanel J12 when it was upgraded in 2019 with a manufacture movement. Obviously done with Chanel-level finishes, the COSC-certified 12.1 is an iteration of the Tudor MT5600 that operates at 28,800 vph with a 70-hour power reserve.

Norqain Partners With Kenissi, The Watch Movement Manufacture Tied To Tudor & Chanel Watch Industry News

Norqain currently uses ETA movements in their watches, though I am glad to see the brand taking this step to seriously up its game when it comes to movements. As of now I can’t predict how these new movements will affect prices, which range from about $1,900 for the three-hand Adventure series to $3,800 for the Freedom 60 chronograph. They don’t have a GMT in their roster at the moment, so we’ll be seeing an all-new GMT watch in June.

Norqain Partners With Kenissi, The Watch Movement Manufacture Tied To Tudor & Chanel Watch Industry News Norqain Partners With Kenissi, The Watch Movement Manufacture Tied To Tudor & Chanel Watch Industry News

It’s pretty interesting to watch a newer brand ingratiate itself with a movement manufacture that’s being built by Rolex, but Norqain has put this partnership together. While I can’t judge anything until I see it, I can speak to the build quality and finishing on their watches. Let’s see if the upcoming Kenissi manufacture calibers bring movement quality to this level as well. You can learn more at norqain.com

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  • Berndt Norten

    I haven’t got time for Norqain
    I haven’t got room for this thing
    In my life

    There are watches I’ll remember
    All my life, though some have changed
    Some patina’d not for better
    Some have gone
    And some remain

  • Max Attack

    I don’t understand this brand, are they a micro? They were founded in 2018, and their pricing puts them in the same league as Tudor, and other established companies. So, why would anyone buy one from them? I cant imagine resale is good on this brand either.

    • Sheez Gagoo

      Did some research, the brand was founded by Ben Küffer, a watch industry guy, but mor interesting, his father Marc (in Bod) is the former owner of Rowenta-Henex. Furthermore, there’s Ted Schneider (from the family that owned Breitling) and an NHL star. Explains the money.

  • SuperStrapper

    Id sooner just have a Tudor.

  • Spangles

    This is more interesting for Tudor. Very interesting to see them making movements for other companies and their collaboration with Chanel’s buy-in to their manufacture.

  • Berndt Norten

    I knew you or someone else would run with it and improve in my opening effort.

    • DanW94

      You know I wish that I had Tudor and Chanel
      I wish I had Kenissi as well
      Where can I find a movement like that?
      Where can I find a movement like that?

      • Berndt Norten

        In Springfield

  • Sheez Gagoo

    The architecture of the whole movement looks like from Rolex.

    • BNABOD

      Always thought the exact same thing put the two side by side and while there are subtle differences it does not appear to be that much different …

  • Emmanuel, NORQAIN US Director

    Hi Jared, you are correct. It is not an in-house movement. Today Norqain announced a strategic partnership with Kenissi for the production of two manufacture calibers (three-hand and GMT with jumping hour setting). The definition of a manufacture caliber is that it is not accessible for everybody and only limited to few selected brands. The Kenissi manufacture calibers exceed industry standards and we are proud that we can offer our customers a fantastic movement with 70 hour power reserve, two point bridge fixation, our own decorations and oscillating weight. Hope that this explanation helps. Always at disposal for further information.

    • Jared

      can you explain exactly how this movement is different from the Tudor movement? Because just changing the rotor/scribbling some text on the movement, requesting some extra finishing from the supplier doesn’t make it a manufacture caliber, otherwise every single ETA/Sellita movement that had any kind of customization done would be calling itself a manufacture caliber.

      And no, that is absolutely not the definition of a Manufactuer calibre…a manufacturer calibre is supposed to mean that the entire thing is exclusive to your brand, it might be built by someone else, but visually it should in no way or shape resemble another movement. Sounds to be like you are doing the same thing every small brand does, trying to pass off an off the shelf movement from a smaller non-ETA supplier as your own in order to get extra clout as a legit manufacturer. This is Bremont all over again

      • Ariel Adams

        There is a major problem with terminology in the watch industry when it comes to how movements are referred. There is legitimate disagreement between how some of these terms should be used, as well as the many gray areas. For those consumers who are particularly interested whether or not a brand produces “all of something” by themselves, using terms like “manufacture” or “in-house” are just a start, but not the final word. I think it is most important that a movement inside of a watch be of a high quality, fit the theme and aesthetics of the overall watch, and are a good value. I’m not so sure the consumer actually gets more or receives a better performing timepiece whether or not a movement is entirely unique, exclusive, or made all under one roof.

        • Jared

          can you do an article on definitions? you have some clout, so if anyone can settle this issue its you, maybe define 5-6 terms and then use those when reviewing future watches. That way we can know when something is a legit unique movement or if its just a dressed up standard model and we can hold brands accountable when they try to pull a fast one

        • Agnar Sidhu

          I feel there are two main points when thinking of movements; either you focus on reliability, which makes the “unique” factor moot, or you focus on innovation and watchmaking technology, where of course being unique is quite essential.
          Two different watch desires, normally in entirely different price categories.

    • Sheez Gagoo

      I’m more impressed by the screw regulation on the balance wheel and did I spot a breguet spring?

  • SuperStrapper

    Tudor and Breitling have been in bed for a while now: time-only Breitling watches have MT calibers and Tudor chronographs have B series.

  • Ariel Adams

    Emmanuel, as you can see there is strong interest to learn about new brands, who is behind them, and where they are going. Thank you very much for participating in these conversations with the audience, and be sure to keep coming back as your contributions are valued.

  • BNABOD

    Saw a few Norqain at my Ad a few weeks back and they are nicely made . I felt the design was for a younger crowd (nothing wrong with that ) with a side of outdoorsy / adventurer to them . One if I recall correctly had a Velcro strap which I wasn’t too keen on but to be fair I moved on from my college days Velcro wallet a while back so no desire to go back (to the wallet that is). will be interested to see what they come up with w the Tudor movement in them…will they do smaller watches a la BB58 ..will they have access to that movement ?

  • SuperStrapper

    I’m in Vegas this week and was very surprised to see Norqain in retail. Nice experience and great retailer, was a fun conversation. They have no kenissi reference yet (obviously) but I’m back here in April and vowed to return and see.

    I have no qualms with a 7753 either tbh. I wouldn’t buy this watch but it’s a fun piece and good wrist experience.

    https://uploads.disquscdn.com/images/f1a362aa1e1912ad112a1942f19f03b7424da3e967fc25614537a5fb25363e08.jpg

    • David Bredan

      I appreciate sharing the wristshot (and the experience), would love to see our comments section have more of these 🙂

      • Richard Baptist

        Superstrapper what location in vegas? I’ll be there next month. Be interested in seeing this in the metal. Thanks!

        • Emmanuel, NORQAIN US Director

          Hi, in Vegas we are partnering with Venetzia Fine Jewelry in the Palazzo Hotel. The have the full current collection, go check them out and I am curious about your feedback.

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