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Parmigiani Atalante Flyback Chronograph Bugatti Watch Review

Parmigiani Atalante Flyback Chronograph Bugatti Watch Review Wrist Time Reviews

Parmigiani Fleurier has had a long standing relationship with supercar maker Bugatti. Some of the watches produced as part of this relationship are unique, for instance, the exclusive and pricey Parmigiani Supersport driving watch. However, Parmigiani also makes other “Bugatti” watches that are more affordable while still capturing the contemporary character of the brand and of the recent Bugatti car. The Parmigiani Atalante Flyback Chronograph Bugatti is such a watch.

Parmigiani Atalante Flyback Chronograph Bugatti Watch Review Wrist Time Reviews

The partnership between Parmigiani and Bugatti makes sense, as both brands have similar values and history. They are both modern, boutique, exclusive, luxury brands with a deep expertise in making mechanical marvels. In Bugatti’s case, their Veyron is a modern supercar with an unparalleled mechanical engine and performance. The Veyron holds the world record for fastest production car on the planet. And Parmigiani makes some of the finest contemporary timepieces with unique in-house movements. One example that celebrated the partnership is the Supersport driving watch with 10 days power reserve. This followed an earlier award winning model that the brand released about 10 years earlier, when the relationship had just started.

Parmigiani Atalante Flyback Chronograph Bugatti Watch Review Wrist Time Reviews

While the Supersport watch is an incredible example of the Parmigiani-Bugatti partnership, Parmigiani also offers a series of more affordable Bugatti watches. All are nonetheless exclusive, but instead of the $430,000 price tag, they are in the more approachable 5 digit figures. One such model, is the watch I am reviewing here.

The Parmigiani Atalante Flyback Chronograph Bugatti watch is in the tradition of classic car racing watches with a tachymeter on the bezel and a flyback chronograph with an off centered 30 minutes counter on the dial. However, while the tachymeter is similar to other watches in the car racing style, that’s also where the resemblance ends. The Parmigiani Atalante Flyback Chronograph Bugatti has a unique dial that is skeletonized to give it the look of a pre-war era Bugatti grill, under which one can admire the in-house movement along with rubies and the date wheel. The patented Parmigiani delta hands, which are filled with SuperLuminova, complete the sporty, yet refined and classy dial.

Parmigiani Atalante Flyback Chronograph Bugatti Watch Review Wrist Time Reviews

Among the two other unique characteristics of the watch are the reverse chronograph pushers; instead of being on the right of the case, on each side of the crown, they are instead on the other side of the case. This is done to allow easier operation while driving. After all, if you own any version of the car whose logo is tastefully applied on the dial at 6 o’clock, you will be likely have an urge to drive the car at the racetrack and time your laps.


Parmigiani Atalante Flyback Chronograph Bugatti Watch Review Wrist Time Reviews

The other unique characteristic of the watch is that the chronograph totalizer also has an additional tachymeter to measure average speed when a lap takes more than one minute. So, for instance, a five-minute measurement for a mile lap shows 15 mph and a 10-minute measurement shows 6 mph. This can be used for other track measurements, such as longer 10 mile track, and multiplying the tachymeter measurement by 10, or for running where the values will just measure the average speed of your one mile lap.

One of my favorite aspects of this watch is the case. At 43 mm with a lug to lug measurement of 50 mm and standing at 12 mm high, the case sits perfectly on the wrist and makes the Parmigiani Atalante Flyback Chronograph Bugatti very wearable as a sports as well as an evening watch. The pure rose gold of the case is extremely well crafted with a combination of polished and inner brushed sections that work brilliantly.

The in-house flyback chronograph movement is visible on the sapphire case back showing the gold rotor that is tastefully decorated. As I mentioned before, the movement is reversed, with the chronograph pushers on the left, which facilitates usage at the track.

Parmigiani Atalante Flyback Chronograph Bugatti Watch Review Wrist Time Reviews

Like all Parmigiani watches, the strap is from the legendary French leather goods artisan, Hermes. It’s a rich brown alligator that is supple yet firm. It screams high quality and blends perfectly with the warm rose gold case. The clasp is also rose gold and is stamped with the Parmigiani Fleurier (PF) logo.

The clasp is secured with two push buttons that need to be pressed simultaneously to release it. While never failing to open, you do need to press both sides at once and about the same amount to release the buckle. This results in a folding clasp and buckle that is easy to operate yet provides a secure feeling on the wrist for what is overall a heavy watch due to the gold material. The total weight is just under 160 grams.

Parmigiani Atalante Flyback Chronograph Bugatti Watch Review Wrist Time Reviews

At a retail price of just above $53,000, this is not a watch for everybody – and it’s not meant to be. The Bugatti connection and chronograph means that this is a watch for car enthusiasts. However, the striking looks of this watch make it also just contemporary art on the wrist. It matches both brands and will satisfy the modern stylish person who is sporty and wants a watch that he will likely be the only one to wear at any event he attends.

Parmigiani Atalante Flyback Chronograph Bugatti Watch Review Wrist Time Reviews

Necessary Data
>Brand: Parmigiani Fleurier
>Model: Atlante Flyback Chronograph Bugatti
>Price: $53,000
>Size: 44mm wide x 14mm high (50mm lug to lug)
>Weight: 160g on strap
>Would reviewer personally wear it: Yes, absolutely
>Friend we’d recommend it to first: The guy who owns or aspires to own a supercar, who is sporty and does not want the de-facto Rolex Daytona, and for whom price is of little concern.
>Worst characteristic of watch: Not having a 12 hour subdial and the reverse pushers take a little getting used to. The movement, while striking and elegantly finished, is shown via a small sapphire glass window. I wonder if a solid caseback with some Bugatti imprint would have been better?
>Best characteristic of watch: The unique stripped skeleton dial and hand crafted rose gold case, just sublime.



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  • Is there another hand on the right side subdial? Otherwise I can’t see the point of the dual scales.

  • 5803822

    Same old story – anything remotely novel and beautiful is in the stratosphere pricewise.- great looking watch.

  • notech47

    The design, details, finish and price of this watch are totally appropriate for someone that actually owns a Bugatti. Vintage Bugatti’s or modern models are all very special rolling pieces of art and engineering. This watch captures that essence perfectly, in my opinion.

  • bichondaddy

    MarkCarson Yeah…it’s there Mark…..pointing at the “2” indicator in the sub-dial.  It’s black & kind of hard to see.

  • bichondaddy

    Nice looking watch…..and for the price you pay for a Bugatti…they ought to throw one in with the car!!  But then again…if you can afford the car…what’s another $53 grand????

  • DanW94

    Perhaps I’m not seeing the tachymeter in the sub-dial correctly but shouldn’t a five minute measurement for a mile lap measure 12mph instead of the 15 mph as you stated in the article?  None the less, it’s a beautiful piece and the first tachymeter I’ve seen on a watch that measures average speed beyond a minute.

  • Eric Clough Sale

    Good way to spend your money

  • bichondaddy MarkCarson There are 2 scales on the right side subdial. The outer one is non-linear and the inner one is linear. But I only see a single hand for that register.

  • DanW94

    MarkCarson bichondaddy

    If I’m understanding it right, there should only be one dial. It’s a tachymeter and the inner scale measures the time and the outer scale measures the corresponding average speed and they utilize the same dial.

  • DanW94

    MarkCarson bichondaddy
    Sorry, I meant to say hand instead of dial….

  • DanW94 MarkCarson bichondaddy There is a tachymeter on the bezel. My question is regarding the dual scale marking but single hand on the right side subdial.

  • DanW94

    MarkCarson DanW94 bichondaddy

    Pardon me if I’m a bit slow on this one, but isn’t the subdial on the right side the second tachymeter, designed to measure beyond a minute?

  • spiceballs

    Love Parmigiani hands and generally their thoughtful crafting but well beyond my price range.  Two comments/queries; is one of the versions shown white gold (or just the lighting in the pic, and; a pic of the caseback would have been nice?

  • Fraser Petrick

    bichondaddy  I got a free watch once with an oil change at my Hyundai dealer. Nice watch, too. Don’t laugh.

  • Fraser Petrick bichondaddy It would have really cool if the free oil change watch you got was a Ressence Type 3 with the oil temperature gauge:

  • Yes, one is white gold (near the silver Veyron) and the other is rose gold.

  • Yup

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