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Sjöö Sandström Royal Steel Worldtimer LEET Watch

Sjöö Sandström Royal Steel Worldtimer LEET Watch Watch Releases

These days, it’s not much of a surprise when a watch brand announces that they’ve signed some celebrity as a brand ambassador or that they’re sponsoring some particular event. These are often the same events the brand has been tied with year after year, or popular musicians, actors, or athletes of the moment. What’s more surprising is when a brand decides to go in a totally different direction. Swedish Sjöö Sandström has done just that, picking up two “eSport” stars as brand ambassadors, and releasing the limited edition Sjöö Sandström Royal Steel Worldtimer LEET to commemorate it.

Sjöö Sandström Royal Steel Worldtimer LEET Watch Watch Releases

While I have been known to enjoy a video game now and again, I won’t claim to know who, precisely, Emil “HeatoN” Christensen or Tommy “Potti” Ingemarsson are (those super into eSports, feel free to educate me in the comments). However, anyone who manages to win 18 world championships, whatever the arena, are surely folks of note. What has my interest, more than the ambassadors, is the watch itself. You see, this is a new version of what has become my go-to watch to wear, the Sjöö Sandström Royal Steel Worldtimer.

Sjöö Sandström Royal Steel Worldtimer LEET Watch Watch Releases

When reviewing the Sjöö Sandström Royal Steel Worldtimer here, it’s safe to say folks took umbrage at the name of the watch, because this is not the kind of watch that “worldtimer” usually refers to. For those people, well, just look away. For everyone else, this is still the same tidy, well-executed GMT watch that we saw in that review with a 41mm case, topped by a sapphire crystal, and water resistant to 100m. Inside is the same “G16” Swiss automatic movement, probably a base ETA or Soprod. Here, of course, we’ve got a new look. I was surprised by how much I actually liked the black paint job (ok, it’s a DLC coating) that the watch received. Normally, when a watch is given the blackout treatment, I roll my eyes and move on.

Sjöö Sandström Royal Steel Worldtimer LEET Watch Watch Releases

That wasn’t the case with the Sjöö Sandström Royal Steel Worldtimer LEET, though. Sure, I probably sound like a Sjöö Sandström cheerleader, but I truly do like what they’ve done here. While my own grey-dial version is perfectly legible, the white indices and handset stand out in crisp contrast over the cross-hatched dial, keeping legibility at the forefront, no matter the level of lighting. It may make reading the GMT time a bit tricker (as the fixed bezel is darkly coated as well) – so just check closely when you’re scheduling your match or raid with your buddy living in another country.

Sjöö Sandström Royal Steel Worldtimer LEET Watch Watch Releases

Along with the black coating applied liberally to the Sjöö Sandström Royal Steel Worldtimer LEET, you’ve got a lumed crosshair showing up just above the 6 o’clock position, as well as on the caseback. These identify the watch as being part of the LEET (elite, or 1337 in “leetspeak”) lineup. The other significant change here – at least from my watch – is the textured rubber strap. While I love the bracelet on the Sjöö Sandström Royal Steel Worldtimer, I think that it would have a harder time keeping that dark finish looking clean and not banged up – so the black rubber makes perfect sense here.

Sjöö Sandström Royal Steel Worldtimer LEET Watch Watch Releases

At the end of the day, the Sjöö Sandström Royal Steel Worldtimer LEET is – in all practical terms – largely a fresh coat of paint on an existing watch. Fortunately, it was already a solid watch to begin with, and this particular blacked-out iteration is a nice addition to the lineup, in my book. Pricing for the watch stands at $2,060, and it is available directly from the brand. Game on! Learn more at sjoosandstrom.se

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Disqus Debug thread_id: 7091243059

  • Raymond Wilkie

    eSport it transpires is a gruelling, time consuming sport that requires the individual to be totally focused and have steely determination. They have to sit on their backside doing bugger all for sometimes hours at a time playing video games ( Yup folks , that’s a sport ) I would get fed up telling people what 1337 meant never mind what LEET meant.
    It’s I300I_I_0[<5.

  • dr3

    ‘SS’ as a logo will never be a winner due to obvious, horrific, connotations. A huge miss.

    • MeaCulpa

      Yes, being associated with Chevrolet products is never a good thing.

    • ncgh

      You mean like Social Security and Secret Service (and of course Chevrolet Super Sport)

    • Mikita

      SuperStrapper?

  • cluedog12

    Quick research suggests these these two “celebrities” are retired Swedish Counterstrike pros, one of whom is still managing the esports team. So these guys are mid to late-30’s, an age where many people get into watches. I’d be interested in hearing how such a collaboration came about, so it might be worth firing off an email to Sjoo Sandstrom.

    Regardless of the genesis, this collaboration feels more “natural” than the celebrity endorsements you get from bigger brands like Hublot and Omega.

    • Independent_George

      As silly as I find this watch, you make a great point. Following your post, quick google research tells me esports are more taken a little more seriously and a bit more culturally mainstream in Scandinavia than say here in North America, so it may make sense to have a colab with two middle aged gamers.

      At least it makes more sense than that Hublot Bitcoin abomination .

    • Independent_George

      As silly as I find this watch, you make a great point. Following your post, quick google research tells me esports are more taken a little more seriously and a bit more culturally mainstream in Scandinavia than say here in North America, so it may make sense to have a colab with two middle aged gamers.

      At least it makes more sense than that Hublot Bitcoin abomination .

  • AlbieC

    Odd photos/angles… hard to get an idea what this generally looks like.

  • I cant work out what it actually looks like. Too many overly dark photos at weird angles

    • disqus_V2dB4s3957 yes but

  • Raymond Wilkie

    Can I suggest to those who are having difficulty seeing the watch properly to click the link.. thank you.

  • MeaCulpa

    As a Swede, I apologise.

  • Swiss_Cheese

    I thought 1337 ‘LEET’ went out in about 2008… Only about 10 years out of date lads, did you know also know 5318008 turned upside down on a calculator spells BOOBIES?

    • n00b

    • Steve Loader

      Wow, thanks for the flashback to the 70s and idle maths lessons! ?

  • SuperStrapper

    I came for 1337 and instead left with LEET. For shame…

  • Dimman

    *cringe*

  • Ulysses31

    Teenage gamers were saying “Leet”(sp) about fifteen years ago. Nowadays they say other things that are equally baffling, like “Reeee!” The association of this fine watch with the gamer demographic is cringeworthy, but isn’t totally unexpected for an industry that doesn’t really know what they’re doing. We’ve already had watches with bullets, bitcoins, and other nonsense. I wonder what’s next? Casually glancing over the article, for a second I thought the caseback had an LCD display on it, before I began to make out the lettering. “No… can’t be… is it… really saying LEET? How silly.”

    • Leonarr

      “Howdy youngsters, how do ya like this new ‘Fortnite dapping-snapping-flossing 2 the X-treme Edition watch’? Pretty neat, huh?

  • Gotowatch

    I like the design and the connection to gaming. If they are already working with the legends such as Potti & Heaton, I guess it is only the beginning of many stars in the esport. I like the watch and like the concept of not following everyone else in golf, tennis, polo or cars. Will be fun to follow o thank you for getting my eyes up fot this brand.

  • BNABOD

    Merry Christmas and Hapoy Sandström to you . It is a festivus miracle that this abomination even exists it is so cliche so odd I see no point it even existing . First of, esport w two adults playing video games is not a sport e or not it is a bit sad , second is why would anyone would spend 2 grand on this is baffling to me …but not my money so have at it

  • BNABOD

    Merry Christmas and Hapoy Sandström to you . It is a festivus miracle that this abomination even exists it is so cliche so odd I see no point it even existing . First of, esport w two adults playing video games is not a sport e or not it is a bit sad , second is why would anyone would spend 2 grand on this is baffling to me …but not my money so have at it

  • Elijs Dima (@x2eliah)

    But… leetspeak hasn’t been in gaming vogue for years now. This watch, conceptually and in terms of execution, feels like a throwback to CS 1.6 / CS:Zero days.