With the increasing amount of smart devices out there on the market, lovers of classic watches have been faced with a dilemma. They want to get all of the benefits of activity tracking and other smart features, but it means swapping a treasured timepiece for a rubber band. Or worse yet, perhaps you are one of the unfortunate people wearing both a watch and a fitness band.
However beautiful an Apple Watch might be, it is never going to match a classic Panerai or an Omega Speedmaster. Watch enthusiasts have been watching this space carefully and it looks as though there may finally be a new option, a way to get all of the benefits of smart technology without any compromise on style.
Enter Smart Buckle, an elegantly designed buckle that can be attached to many classic watches with standard and deployant clasp styles. Once easily fitted, the buckle uses sophisticated algorithms and sensors to provide people with highly accurate insights into their patterns of activity and sleep. Whether it's for the busy professional or as a gift for a father, Smart Buckle is designed to be discreetly added to your classic watch and once worn, to fit seamlessly into your life.
“Its about combining the benefits of technology with classic style. Smart Buckle upholds the lineage of the classic watch by rejuvenating it with technology that adds real value to our lives. Now it is possible to get all the benefits of accurate activity and sleep tracking without any compromise on your classic style,” said Alexei Levene, co-founder of Gooseberry.
As watch lovers, the founders of Gooseberry, the company behind Smart Buckle, were driven to see if there was a way that technology could be miniaturized into a form factor that would fit comfortably on most watches. With a custom designed battery that will last for up to 5 days with a single charge, the Smart Buckle will be tracking your activity even when you are away from your phone. The buckle is available in a 20mm size and with a brushed steel finish with both rose gold and gun metal versions also available. The buckle is also dust and waterproof to IP57 standards, which means that you can go about your daily life in full knowledge that you have a new path to gain insights about your health and well-being.
"It was a massive design challenge to miniaturize the electronics into the smallest form factor possible and at the same time, achieve standards of a classic Swiss watch. We have invested significant time and resources to ensure the software and hardware of the product are optimal so that the data from Smart Buckle is more accurate than most of the leading activity trackers in the market today," said Shripal Gandhi, Co-founder of Gooseberry.
You can check in with your activity and sleep insights such as how far you have walked and the calories burned, as well as your light versus deep sleep. Smart Buckle insights are gathered in your iPhone or Android phone and the application has a one button connection to your Apple Health and Google Fit information. Essentially, you get a single view of your data even if you have another fitness tracker.
Accuracy and precision are qualities admired by horologists and Smart Buckle follows this appreciation with style. In our tests across a range of activities, from waving your hand to running, Smart Buckle outperforms all of the leading smart watches and activity trackers we tested against. The buckle uses intelligent algorithms to know a walk from a wave and ensures that your data and your insights are accurate, and safe. We built Smart Buckle with cutting edge encryption software and up to 20 days of data storage on the buckle. When you return after having been away from your phone, your data safely and automatically updates to the application, seamlessly.
Gooseberry is also partnering with select watch companies to develop branded versions of Smart Buckle with some exciting announcements planned for later this year.
Whether you are looking at Smart Buckle for yourself or as a gift for a loved one, you can pre-order Smart Buckle today on Kickstarter. Shipping will begin on July 12th. Smart Buckle is priced at $99 but available at a special introductory price of only $39 while stocks last.
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