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Established in 2015, Straton Watch Co. has successfully launched multiple watches inspired by ’70s chronographs. Models to date include the Curve Chrono, Syncro, and Speciale models.

Straton Curve Chrono

Straton Syncro

Straton Speciale

I would like to take this opportunity to present the latest ’70s inspired chronographs which will launch in 2018 for pre-order. The first of two designs is the Straton Legera. The Legera consists of a similar dial layout offered in two different case styles and sizes. Since starting Straton Watch Co. I have a wanted to design a ’70s inspired Bullhead chronograph. One of my personal favorites is the Breitling Chrono-Matic and Pupitre Bullhead chronographs from the ’70s. One will see similarities in the case design between my Legera Bullhead and the Pupitre, however putting my own flare into it by adding a chamfered edge, slightly larger surface area around the bezel, and the raised crown position. The second design for the Legera is a case with a standard 3 o’clock crown position. The reason for creating a second case design with the same dial is that while some will find the Bullhead case appealing, others will not.

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The Straton Legera Bullhead will be offered in a 42mm case size, while the Straton Legera with the standard crown position will be offered in a 44mm case size. I know some of you are thinking “why not smaller?” Unfortunately movements determine the thickness of a watch, and automatic chronographs are generally quite thick. Not having the budget to produce a thinner in-house mechanical chronograph movement, I have to use what’s available to me. Proportions are important and a
watch’s proportions should be in line with its width and thickness, which is why 42m and 44mm sizes were chosen for these respective watches.


Legera Bullhead

Both the Legera watches will be offered in five color versions and two movement choices. To watch enthusiasts the movement is an integral part of owning a watch and a mechanical movement is a must in most cases. Therefore the Legera models will be offered with a choice of either the Valjoux 7750/7753 Automatic by ETA or VK63/67 meca-quartz hybrid movements by Seiko.

The expected pricing for the Legera models by pre-order is as follows: Valjoux Automatic models will start from around $899 for the pre-order ($1,199 retail) and $320 for the meca-quartz pre-order ($499 retail). The pre-order launch is planned on the Straton website for September 2018. Currently prototypes are nearing completion and will be shown/reviewed prior and during the pre-order stage. To stay in informed regarding the launch you can sign up to the Straton newsletter via our website.

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Specifications for the Legera

  • Case Material – 316L Stainless Steel plus DLC clear coat for scratch resistance
  • Case Size – 42mm (Bullhead) 44mm for Legera (crown at 3)
  • Lug To Lug – 48mm (Bullhead) 50mm for Legera (crown at 3)
  • Case Thickness – 13.6mm (Bullhead Quartz), 16mm (Bullhead Automatic), 16mm (Legera Quartz and Automatic)
  • Movement Legera Bullhead – Automatic Valjoux ETA7750 or meca-quartz VK67
  • Movement Legera – Automatic Valjoux ETA7753 or meca-quartz VK63
  • Crystal – Domed Sapphire Crystal
  • Strap width- 22mm
  • Water Resistance – 10ATM/100m
  • Warranty/Guarantee – 24 Months

The second Straton Watch Release for 2018 is the Straton Localtime, a collaboration with the Divers Watch Group Facebook page and Localtime Vintage Watches. The Straton Localtime is a numbered 300 piece Limited Edition Chronograph based on the same case as our Syncro model, however with a different dial layout and movement. The watch will be available in five color variations and some strap/bracelet options.

The chosen movement for the Straton Localtime is the Valjoux 7750 ETA Automatic day/date. It is launching the 30th of May 2018 for pre-order on the Straton website at a price of $699 for the watch with its leather strap or $749 with the watch plus a stainless steel bracelet and leather strap. Shipping is included. This price is only available from May 30th until the end of June, after which the price will go up by $100 per month until all 300 pieces are sold. Delivery for all pre-orders is expected in October 2018. Straton Watch Co. has successfully delivered over 4,500 watches worldwide in 2 years using pre-orders. Communication via regular updates is what keeps all customers informed of their purchases and all previous timelines have been accurate. If you are interested in the Straton Localtime, it can be pre-ordered via the Straton website.

Specifications for the Localtime

  • Case Material – 316L (Surgical Grade) Stainless Steel, Polished and brushed steel – Version E black is DLC coated (Diamond like Carbon)
  • Case Size – 44mm
  • Lug To Lug – 49.9mm
  • Case Thickness – 16mm with domed sapphire
  • Day/Date window
  • Movement – Valjoux (ETA) 7750 Automatic
  • Sub-dial description – left (running seconds) top (30min chronicles timer) bottom (12 hour chrono timer)
  • Crystal – Domed Sapphire Crystal with AR coating on the inside
  • Hands – Luminescent Hour Hands, BGW9 Superluminova
  • Crown – Screw down
  • Unidirectional rotating domed sapphire crystal bezel
  • Strap – 22mm width
  • Water Resistance – 20ATM/200m
  • Warranty – 24 Months

To view our current range of watches, feel free to visit the Straton website. stratonwc.com

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