November 15, 2022
by Mike Razak
For this episode of SUPERLATIVE, aBlogtoWatch Founder Ariel Adams is joined once again by Astrid Wendlandt, founder and editor-in-chief of Miss Tweed, an independent online publication based in Paris specializing in fashion and luxury. Astrid was one of Ariel’s first guests on SUPERLATIVE, and this time, they dive right into a discussion of Audemars Piguet as the brand welcomes a new CEO, and the conversation takes on a much larger scope as Astrid shares her wisdom on building a reputation as a luxury goods journalist, the myriad ways in which brands continue to shoot themselves in the foot, and how to get blacklisted from major watch shows. Plus, is it time for the big watch shows to move out of Switzerland? Listen below or on the podcast player of your choice!
Astrid Wendlandt started Miss Tweed in 2018 after 15 years of covering the luxury industry. Building on Wendlandt’s own reputation in the industry, Miss Tweed quickly gained a following for its honest insider reporting that often blows the lid off the highly secretive world of luxury goods. Without sullying itself with sensationalism or clickbait headlines, Miss Tweed delivers deep reporting on the industries it covers, including the most prominent watch brands in the world.
To stay up-to-date with Astrid and Miss Tweed: