November 29, 2009
by Ariel Adams
Ever since the new Calibre 5 movement based Tag Heuer Aquaracer watches came out I knew that they were going to be a big hit. Now, after Tag Heuer has penetrated the market with loads of marketing many of us many not yet have seen any of the actual pieces. The new Aquaracer watches look nothing like the previous line, which is a good or bad thing depending on how you see it. Well, there are SOME similarities. In fact, Tag Heuer still makes both lines, calling the new one the Aquaracer 500m. I think it is interesting when a company replaces an old model with something else, but still makes the old model. I’ve always appreciated how the new line is both aggressive and stylish – as well as durable enough to serious diving needs.
Seen below is the highest end model in the line with the gold toned bezel. I believe the bezel insert is solid 18k gold. Other models have black or blue bezels, and there is also a silver or orange dialed version. Like most popular Tag Heuer timepieces the watch is available with a Swiss quartz movement or a Swiss ETA automatic movement (Tag Heuer re-brands them to things like the “Calibre 5”). They certainly make you think before getting the model you want. The automatic versions of the watches are over $600 more than the quartz models. The difference in price doesn’t need to be that much – but it is true that Tag Heuer is the type of brand that attracts hardcore watch lovers, and those who don’t know the difference between a mechanical and quartz movement.
The interesting screws all over the case help emphasis the tool like function of the watch having more water resistance. I like both the rubber straps and metal bracelets equally. More than a few times playing with the watch I have been tempted to get it – very appealing watch when all the elements are taken together. The images you see are from TheWatchGallery.co.uk that is an authorized Tag Heuer watch dealer. They have been taking watches are photographing them in 360 degree angles – so you can see the watch from all side. These are images of the watches themselves. Not mere marketing shots. They have the whole line of Tag Heuer Aquaracer watches available, and you can visit the site to see the whole line and compare them.