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On Wednesday, December 3, “It’s About TIME” Get-Togethers for Watch Enthusiasts will conclude its triumphant debut season with a gala reception for South Florida timepiece connoisseurs. “It’s About TIME” (IAT) is rolling out the red carpet for its home town crowd, and Ft. Lauderdale watch enthusiasts are guaranteed to experience “Close Encounters of the Swiss kind.” 2014 get-togethers in Chicago, Boston, Washington, D.C., and Los Angeles have set the stage for an IAT grand finale.

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December 3rd, 2014 6:00-8:30pm
Grille 401 Las Olas
401 E. Las Olas Blvd.
Fort Lauderdale, FL 33301
[email protected] (or visit site to RSVP)


For its homecoming event, “It’s About TIME” is preparing a night to remember with over $1,000,000 worth of premier-brand Swiss watches. Luxury watch fans of every experience level will be treated to an all-access evening with over 100 of the world’s most coveted models from the top houses in Switzerland.

Even a region renowned for its night life is guaranteed to agree that IAT brings the life of the party: our selection of iconic models from Audemars Piguet, F.P. Journe, Hublot, IWC, Jaeger-LeCoultre, Officine Panerai, Patek Philippe, and Rolex – just to name a few.


IAT is no boutique; the event offers unlimited access to all watches, and hands-on is the rule, not the exception. At “It’s About TIME” Get-Togethers for Watch Enthusiasts, watch fans from the Greater Miami Area are assured of VIP access to the best of times.

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And forget the South Beach Diet; enjoy an evening of complimentary first-class fare, top-shelf drinks, and the company of fellow wristwatch enthusiasts, as “It’s About TIME’s” team of luxury watch professionals bring the collection to life. These watch specialists share the dedication and ardor of the veteran collector.


“It’s About TIME” Get-Togethers for Watch Enthusiasts are powered by, a 15-year pillar of the Greater Miami luxury lifestyle industry. Accompanied by company CEO and Founder, OJ Whatley, IAT’s devotees of the Swiss watch passion are prolific collectors and experts in the lore and allure of the world’s finest watches. Whatley is a true “Watch Guy’s ‘Watch Guy.’”

“We love to discuss the best approach to buying or selling watches, the collector scene, new styles, and the brands we love. This wealth of knowledge and passion is a standout feature of our showcase events,” Whatley declared.

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There is no “hard sell” or solicitation at “It’s About TIME.” While we welcome follow-up inquiries, none of the timepieces on display are for sale at the events themselves. “It’s About TIME” is staged for goodwill purposes exclusively. The depth of interaction with our guests provides opportunities, impressions, and memories beyond valuation.

There is no cost to attend “It’s About TIME” Get-Togethers for Watch Enthusiasts; however, due to the high security nature of the events, we do require Registration and RSVP prior to attendance. For security purposes, we will not publicly announce or communicate online the exact location and venue details of the event until three days prior to the get-together, and then only to registered and confirmed guests.


Save the date – “It’s About TIME” will be coming to a city near you:

Ft. Lauderdale, Fla. – Wednesday, December 3
Houston, Texas – Tues., April 28
Dallas, Texas – Thursday, April 30

“It’s About TIME” Get-Togethers for Watch Enthusiasts are powered by is based in Ft. Lauderdale, Fla.

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