When you collect watches, or even have just one “beloved” watch that you own, there are a few key things you need to know about. These include where to get your watch serviced, where to buy new bracelet/straps, and how to clean your watch. Watch brands make it really easy for you to know about new watches to buy, but leave out information about these other things, and most watch retailers aren’t much help to be honest.

So today I am gonna discuss cleaning your watches. Specifically, with items from a newer company called Veraet. Perhaps watch tidiness is not as important as a watch that is working – but nevertheless you’ll want to know about products that help you keep your timepieces clean. While there is nothing magical or ultra-unique about Veraet products, they do a good job of taking the worry out of cleaning watches, and presenting products specifically made for the purpose in nice easy to get kits. For example, their watch cleaning solution spray and brush are specially formulated not to harm your watch, no matter if it is steel, gold, or otherwise. If you use just some other random cleaner or brush, you run the risk of scratching your watches, etc…

There are a number of products available from Veraet. Most popular is their “Watch Spray.” The spray is a mild cleaner made to remove dirt, oil, and other debris from all parts of a watch, including the case, crystal, and strap. If you happen to be cleaning a watch that isn’t water resistant, you can simply spray a bit on a cloth, and wipe the watch where it is dirty. I tested the spray on an older, dirty watch with some caked in dirty between the lugs and bracelet links. The Watch Spray worked pretty wall, and in combo with the Veraet Microbrush, was able to clean the watch in a snap. The Microbrush costs $12.95, while the Watch Spray comes in various sizes and quantities starting at about $10.95 for a single bottle. A little goes a long way actually.

Veraet offers inexpensive (about $3) 1 oz. sizes of their Watch Spray for people to sample. I recommend you try some if you have some dirty timepieces. Aside from the brush and the spray, Veraet carries cleaning cloths. The two they currently have are a Microsilk cloth, and a Microsuede cloth. They both cost the same, and the difference really depends on what you like better. The micro suede cloth is probably better for dry cleanings, and the microsilk cloth probably better if you are using the spray. Both cloths are soft, and represent Veraet searching through the vast world of possible cleaning cloths out there for something that works well for timepieces. A pack of cloths will cost you $7.95.

Another interesting item is the Veraet valet Watch Pad. What is it? Just a soft pad for you to put down watches. Silly? Actually not. I find myself gently placing watches does on tables and dressers all the time. Being ultra careful not to scratch them. Having a soft scratch-less surface can come in really handy. Especially for desk workers who like to take their watches off to type – having a Watch Pad on your desk can be quite useful. These go for $6.95.

While I haven’t tested all watch cleaning products out there, I can say that Veraet products work as advertised, and the company has really fine customer service. You can buy all their products online via their website. Sure you don’t absolutely need their items to clean your watches, connoisseurs looking for dedicated products and people worried about the safety of their timepieces can easily rely on a company like Veraet for most of their watch cleaning needs.

OK, and now for a special deal for aBlogtoRead.com readers. The first fifty one hundred people who order here will get a FREE small bottle of Veraet’s watch cleaning spray. That even includes shipping. If you miss that, the trial portion of the spray goes for about $3 + shipping. For those who miss out on that, Veraet is running a promotion until the end of October, 2010 on all their products! Deep discounts for the holiday season, so check out their products page here.

UPDATE: All aBlogtoRead.com readers can get a 15% Discount on all Veraet products by using the discount code: ablogtoread37A on Veraet’s website.