Baume & Mercier
Baume & Mercier is a valuable part of Richemont’s family of watch brands. Baume & Mercier’s watch offerings include models such as the Riviera, Hampton, Clifton, Capeland, and Classima. Over the years, Baume & Mercier has built a solid reputation among enthusiasts as one of the most experienced and diverse entry-level luxury watch brands.
Baume & Mercier is a maker of luxury Swiss watches that is owned and operated by the Richemont luxury goods holding company. Baume & Mercier’s product lines include the Riviera, Capeland, Clifton, Hampton, and Classima. It also boasts an exceptionally long history in watchmaking, with a business legacy stretching back to the early 1800s. Baume & Mercier is well known and respected amongst watch enthusiasts.
Founded in 1830 by Louis-Victor Baume and Célestin Baume in Les Bois, Switzerland, Baume & Mercier first used its modern brand name in 1918. Baume & Mercier is currently headquartered in Geneva, where it operates a factory producing a range of in-house movements under the Baumatic nameplate including simple three-hand designs and moonphases.
Baume & Mercier watches extend from simple traditional entry-level luxury dress watches to futuristic integrated complication designs. Baume & Mercier watches have found success with enthusiasts searching for a brand with storied heritage and solid construction, while their watches remain popular with mainstream luxury buyers for their solid value and handsome, versatile design options. Among enthusiasts, Baume & Mercier’s most popular watches tend to come from the Riviera, Hampton, and Classima collections.