Omega is one of the Swatch Group’s most valuable assets. Its watches include models such as the Speedmaster, Seamaster, Aqua Terra, and Planet Ocean. Partnerships include the Olympics, NASA space missions, and James Bond 007, making Omega one of the best-known luxury watch brands in the world.
Omega is a producer of fine Swiss watches that is formally owned and operated by Switzerland's Swatch Group corporation. Omega is one of the Swatch Group's most valuable assets. Its watches include models such as the Speedmaster, Seamaster, Aqua Terra, and Planet Ocean. Omega also boasts a number of important historical and cultural connections, including a long-standing role as the official timekeeper of the Olympics. The brand also participated as the official watch of the Apollo moon landing and other NASA space missions, and it is the official watchmaking partner of James Bond 007. Omega is one of the best-known watch brands in the world.
Omega was founded in 1848 by Louis Brandt, but the company's products did not bear the "Omega" name and logo until 1903. Today, Omega is located in the Biel/Bienne region of Switzerland and has a factory that produces its mechanical movements, which feature special technologies such as co-axial escapements for the regulation systems, as well as an increasing number of mechanical movements that are METAS-certified for timing performance and overall durability.
Omega watches range from accessible entry-level luxury sports watches to timepieces with elaborate tourbillon-based complications. Under its Professional line, Omega also produces Swiss Made Quartz watches for specific scientific, aeronautical, and industrial uses. Omega watches are popular with timepiece enthusiasts who enjoy collecting products such as historic and vintage Omega Speedmaster Professional watches, and they are popular with mainstream luxury seekers wanting handsome, sporty, and classic Swiss watches for daily wear and enjoyment.
For watch enthusiasts, the most popular Omega products tend to fall within the larger Omega Speedmaster and Seamaster timepiece families.