Running now through December 2nd at their SoHo store in New York City, Watches Of Switzerland is exhibiting their ‘Sneaker Time’ show in partnership with Stadium Goods. There are fifteen watch and sneaker pairings being shown on the lower level of the store located at 60 Greene Street including brands like Vacheron Constantin, Grand Seiko, and Ulysse Nardin matched with Adidas, Nike, and Balenciaga.
Some of the fifteen watch and sneaker combos are quite natural, like the Breitling Aviator 8 B01 Chronograph 43 Curtiss Warhawk and the Nike Air Max “Warhawk” 90. As made clear by their names, these are both inspired by the Curtiss P-40 Warhawk fighter plane from WWII. The HYT SOONOW and Nike Air FoamPosite One “ParaNorman” pairing isn’t as clear cut. The rare shoe was released in 2012 and limited to 800 pieces, while the HYT SOONOW recently was announced and is even more limited at 5 pieces produced. The green flames on the shoe plays well with the green and blue fluid filled “capillaries” on the HYT, so the two connect even though they were introduced seven years apart.
There’s a huge overlap in watch collecting with other hobbies. Cars, for example, have a legendary overlap with watches when it comes to sheer enthusiasm. The collector mentality behind watch enthusiasm definitely mirrors that of sneakers for a newer generation of collectors.
One of the most fascinating watch and sneaker pairings is the Grand Seiko Spring Drive 20th & Nissan GT-R 50th Anniversary Limited Edition watch and the Fragment Design X Nike Air Jordan I done with Hiroshi Fujiwara of Fragment Design. It’s not simply an aesthetic match with the “Bayside blue” and white colors, but both put the spotlight on Japanese design and its impact across various categories.
Below is the full list of watch and sneaker pairings being shown at Sneaker Time:
•HYT SOONOW & Nike Air FoamPosite One “ParaNorman”
•Grand Seiko Spring Drive 20th & Nissan GT-R 50th Anniversary Limited Edition & Fragment Design X Nike Air Jordan I
•Bremont Martin Baker MBIII 10th Anniversary & Supreme X Air Jordan 5
•Breitling Aviator 8 B01 Chronograph 43 Curtiss Warhawk & Nike Air Max “Warhawk” 40
•Vacheron Constantin Overseas Chronograph & adidas NMD “Pitch Black”
•Ulysse Nardin Freak X Black Marquetry & Balenciaga Track.2
•Hublot Big Bang UNICO King White Ceramic & Kanye West X Louis Vuitton Jas “Patchwork”
•Armin Strom Skeleton Pure “Sneaker Time” Edition & KAWS X Air Jordan 4
•Omega Seamaster Planet Ocean “Big Blue” & Doernbecher X Nike Air Jordan 8 Retro
•Girard-Perregaux Neo-Tourbillon Three Bridges Skeleton & COMME des GARÇONS x Nike Dunk High “Clear”
•Longines Skin Diver & Hender Scheme MIP- 10
•IWC Big Pilot’s Watch Perpetual Calendar Edition “Rodeo Drive” & Off-White™ x Nike Air Force 1 Low “Black”
•Tudor Heritage Ranger & Tom Sachs X Nike Mars Yard 2.0
•Jacob & Co. Epic Chrono Hypebeast Edition & Chanel X adidas Originals Pharrell Williams Hu NMD
•L’Epee Time Fast D8 paired with Pharrell Williams x adidas Originals Hu NMD “Human Race”
Again, Sneaker Time is being exhibited at Watches of Switzerland at 60 Greene Street in New York City until December 2nd. You can learn more about the event here at watchesofswitzerland.com/sneakertime
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