back to top

Apple Watch Smartwatch Launches

Apple Watch Smartwatch Launches Watch Releases

Apple has confirmed the “Apple Watch.” This is the “iWatch” even though it goes by a different name. We will be updating the details about the upcoming smartwatch as the day goes on but there will be a highly customizable smartwatch that Apple has claimed was developed with watch experts around the world. This is a potentially game changing gadget which incorporates a totally connected wearable computing device with the needs of a lifestyle item that takes into consideration people’s personal styles and desire be more connected, with the promise of a smartwatches’ ability to show notifications, as well as house a range of sensors for fitness functions. Clearly, there is a lot going on so let’s discover all there is to be know about the Apple Watch below.

Apple Watch Smartwatch Launches Watch Releases Apple Watch Smartwatch Launches Watch Releases

Starting with the very basics, there will be two Apple Watch sizes – in 38 and 42mm (height, not width oddly enough), respectively – and three major “collections”, including the Apple Watch, the Apple Watch Sport and the Apple Watch Edition. Each will have zirconium oxide (ceramic) case backs, sapphire crystals over the dial, four sensors on the back (in form of photosensors and visible-light LEDs), and will come in metal cases.

Apple has indicated that the Apple Watch will be produced in a range of “custom alloys” including stainless steel, aluminum, and even what appeared to be solid 18k gold. There will also be a series of interchangeable straps and a bracelet, further complicating the 22 different styles that Apple will offer “the Watch” in. The message from Apple with the various versions of the Apple Watch is that they want the different styles to appeal to different people, and they want people to make sure they can change elements such as the straps.

Apple Watch Smartwatch Launches Watch Releases

Like a traditional watch the Apple Watch will focus on a crown for most of its functions. However, where it all becomes very new and unique is how the digital crown functions in a way that we have never seen before in a smartwatch. The crown was designed to make navigating the beautiful interface a more efficient and simple experience than on previous smartwatches, as here it is to be used together with the multi-touch gestures on the touch screen as well as the buttons set into the side of the case.

Of course, the “Flexible Retina Display” screen on the Apple Watch works as a touchscreen as well, and it is meant to be swiped and more than likely used with multi-touch input (more than one finger) – although when we say flexible, we mean that it can be tapped or pressed with less or more force and it will sense the difference, but it is not flexible in the more traditional sense of the term.

Apple Watch Smartwatch Launches Watch Releases

Apple Watch Smartwatch Launches Watch Releases

As we will shortly discover, the Apple Watch was designed to offer an extremely wide range of functions, from lifestyle apps through navigation to processing payments; and to make the most of these Apple seems to have worked extensively on the user interface. “User-friendliness” certainly is a trademark of Apple and so it is no surprise they say they went out of their way to be sure the Watch will be easy to use even for novice customers.

The interface includes Apple’s voice recognition and command system Siri. That means you can talk to the Apple Watch in addition to inputting information via the screen. Apple has demonstrated a series of intuitive ways to input information as well as get notifications, but also to easily share things you see around you by using the Apple Watch as a remote control for your iPhone’s camera. Another example is a quick dialing feature that has pictures of your friends/contacts on the screen of the iWatch and you can just tap on their faces to call them.

Apple Watch Smartwatch Launches Watch Releases

One of the more interesting pieces of functionality in the Apple Watch is how it uses maps. Not only can you see a live-view of navigational software right on the screen of the Apple Watch, but as we suspected, it allows you in real-time to be guided by the maps. Apple indicates that the Apple Watch will do much better at being able to interact with the world around you then your iPhone or other smartphone. That means an enhanced ability to share what you are seeing, but for fitness and payment functions (via Apple Pay), as well as other types of functionality, such as being able to open your hotel room door with special apps.

Apple Watch Smartwatch Launches Watch Releases

Apple has called its software development kit for the Apple Watch “WatchKit,” which they hope will inspire app developers to get creative with the world of potential available in the Apple Watch. Of course, this means that the Apple Watch will use its own dedicated apps in addition to those available for your iPhone. Fitness functionality is just as important as features such as being able to pay for things using your Apple Watch.

It seems to have a range of precise sensors and apps that focus on measuring a person’s heart rate, calories burned, distances traveled, and more. An interesting feature of the Apple Watch and the apps is their ability to rely on the processing power of your iPhone to reduce the processing load on the Apple Watch. That means more battery life and a clever use of the “host” iPhone that it will be connected to.

Apple Watch Smartwatch Launches Watch Releases

Apple Watch Smartwatch Launches Watch Releases

Of course, the Apple Watch will feature a sophisticated notification system that includes vibrations. There will be a range of vibration options, which means that you can have different types of vibrations notify of you of different things. Part of these will be connected to the fitness functions – which go beyond specific exercise apps. Like many other fitness devices, the Apple Watch will encourage people to be more active and move around more, in addition to telling them about their work outs and exercise habits.

Apple Watch Smartwatch Launches Watch Releases

It is difficult to sum up the functionality of the Apple Watch, because Apple has shared so much potential in this regard. You can’t discuss everything that the Apple Watch will do, because its functionality is only limited by the creativity of the apps. In terms of charging, the Apple Watch has a small magnetic disc (connected to a power cord) which connects to the rear of the case.

This is similar to the solution we have seen on other smartwatch devices, and hence leaves the issue related to such devices intact: it is yet another kind of cord that you will have to bring with you, as once your watch runs out of juice, not only does it become useless, but you can’t even charge it without this special magnetic accessory. This is a bit of a surprise especially once we consider the highly compact size of Apple’s latest “Lightning” cable, which we expected to be able to power up the “iWatch”. With that said, Apple decided to remain secretive about the batteries’ full charge capacity – probably in hopes of winning some time until the Watch is released, allowing them to cram the latest and highest capacity cells into it at the time the Watch becomes available.

Apple Watch Smartwatch Launches Watch Releases

Today Apple also released the 4.7 inch iPhone 6 and the larger 5.5 inch screen iPhone 6 that use the new Apple iOS 8 operating system. The Apple Watch is designed to work with iOS 8 and the new iPhone 6 smartphones. However, those who upgrade to the new operating system can use the Apple Watch on the iPhone 5, 5c, 5s, and of course the new 6.

One of the most important issues people talked about in advance of the Apple Watch was the price. Some analysts were concerned that people didn’t want to spend too much money on smartwatch devices. I disagreed. I felt that a price of $300 and over would allow for a premium smartphone experience that offered the style, materials, durability, and functionality that people would expect from a device that tech companies are asking them to add to their lives. While the full range of prices for the iWatch haven’t been released yet, it is clear that Apple knows customers want a better device, versus something that is as cheap as possible. In regard to appealing to traditional watch lovers, the Apple Watch does appear to be something that at the least does not turn people off, and at best offers serious competition for precious wrist real estate space.

Apple Watch Smartwatch Launches Watch Releases

A More Unusual Zirconium Caseback With Four Sapphire Lenses That House The Four Sensors Set Into The Back Of The Watch

So what is the aBlogtoWatch and Ariel Adams take on the Apple Watch? I wasn’t sure what Apple was going to release today but I was very sure they were going to mention something related to an “iWatch.” Smartwatches are just too big right now for Apple to delay any longer. Is it designed by Marc Newson? Not sure yet although it does appear as though Apple’s new addition to their design team may have played a role in the design of the Apple Watch. I am overall impressed with the promise of the Apple Watch and am glad that Apple decided to ensure it fit into the high-end category of electronics they are known for, rather than be a race to the bottom.

Apple Watch Smartwatch Launches Watch Releases

Apple Watch Smartwatch Launches Watch Releases

I have yet to see how the Apple Watch will look and feel on my wrist, but the customization features of the dial as well as the various colors, materials, and sizes means that people don’t have to worry as much about the style. That not only means not everyone will have the same Apple Watch as you, but you have a lot of choices in terms of fashionability and how to integrate the look of the Apple Watch into your lifestyle.

One thing I am curious about is how Apple intends to deal with those people who want more than one Apple Watch, but want them to all sync together. Like it is with traditional watches, collectors and those with the budget will want to own various versions to wear at various times. I don’t think the Apple Watch in steel on the steel bracelet is the version people will want to use while exercising. At the same time, they might want an Apple Watch Sport with a lighter aluminum case on a lighter strap for exercise and sport purposes as well as for traveling and other mobile activities.

Apple Watch Smartwatch Launches Watch Releases Apple Watch Smartwatch Launches Watch Releases

Right away, I am thinking to myself, “how can I wear an Apple Watch, but not have to give up mechanical watches?” I think the solution is to simply “double wrist it” for a while. That means wearing a traditional watch on one wrist, and an Apple Watch on the other. I had thought about this previously when encountered with the prospect of an upcoming smartwatch that would appeal to the tech lover in me. It looks like 2015 will be the year Ariel Adams joins a smartwatch device to his daily routine. Hopefully, Apple has ensured that in addition to being pretty, the Apple Watch is able to put up with the rigors of life which traditional watches have more or less perfected long ago. As I’ve said before, Apple is not known for making highly durable devices, so the Apple Watch is going to be the ultimate test.

Apple Watch Smartwatch Launches Watch Releases

Having said that, Apple has given the Apple Watch a laminated sapphire crystal over the display. The layered crystal will offer the scratch resistance of sapphire crystal without the concern of it shattering – at least that is the idea. Further, the Apple Watch comes available in a steel and even gold case, which means they have durability as well as luxury in mind. It is only a matter of time until a universe of accessories becomes available for the Apple Watch that will no doubt include lots of third-party straps and bracelets. How the luxury industry will latch-on to the popularity of the Apple Watch will be interesting to see. I envision lots of gold and diamonds in the near future…

Apple Watch Smartwatch Launches Watch Releases

When will the Apple Watch be available? According to Apple, their first smartwatch device will ship early in 2015, with prices starting at $349. Having said that, the entry-level price will be for the Apple Watch Sport with an aluminum case and without a sapphire crystal. Apple Watch versions in steel or 18k gold with sapphire crystal screens will be more expensive (to considerably more expensive).



Disqus Debug thread_id: 3991153879

  • jimsix

    Does look kinda nice… Might just have to get one.

  • Gosh, it’s hideous!  The Moto 360 hit the nail in the head by keeping the watch aesthetics.  This monstrosity looks like a tiny iPhone, which will probably be a hit with the followers of the Apple cult.

  • Oelholm

    This will make mechanical watches an even bigger anachronism – love it.

  • Ulysses31

    It looks like a more premium take on existing smart-watches.  I quite like the way it looks but it’s not miles better than anything we’ve seen so far.  The phones are the same deal – sleek looks but in terms of functionality nothing superior to what has already been available for months, if not years.  It’ll sell because it is Apple.

  • socabaptist

    I’d have to see it in action, even if I get one (highly unlikely), I will still be saving for the future purchase of more mechanical watches. I don’t think for people who are into mechanical watches, that this Apple Watch is an either or proposition.

  • donquixote1963

    Yes Ariel you are a diplomat. However, you cannot hope to avoid the dreadful fact that it is as ugly as sin. Why??????

  • X2Eliah

    Basically…. Do not want. 

    I don’t really like the physical design of it (think it is just plain boring as hell), and none of the features of it seem necessary. 
    Also – do we have any info at all on what’s the WR on it? The case def. doesn’t look as sturdy as with most watches in the $350 range.

    Also – what’s up with those custom-straps? Gah.

  • bos3ood

    The Apple Watch will be an excellent addition to my collection of watches that are 95% mechanical. I have been wanting a digital watch for some time and now I can get this watch. Time to send in some of my mechanical watches for polishing service and put them back into the safe deposit box, Cao!

  • AndreasReimer

    a big feature ist different scales on the same watch. think about it as an speed master, a navitimer, a GMT e cetera.

    but charging every day and carrying another power cord and adapter i don’t like. i have a iphone and ipad as well, when i stay overnight in an hotel i have to search for power sockets. 
    Also it is really a pain in the ass if you forget your power cord, because your iToy is useless after less than 24h.

    My mechanical watch can be “recharged” easily hand wound or automatic and for me thats where i stay.

  • LapYoda

    I think it looks pretty cool and seems to have some great functions and features.  Maybe it’ll get people to wear watches again instead of just telling the time with their phones.

    That being said, I’m a mechanical watch junkie and have no interest in double-wristing, so I think I’ll spend my $350 on yet another anachronistic timepiece with little parts and spring power.  However, I am looking forward to getting the new iPhone 6.

  • Barfett

    This does nothing for me and won’t impact the mechanical watch segment in the slightest. True watch lovers will be embarrassed for the people that wear these things. Teens will love it. Michael Kors should be afraid.

  • Invic

    I think its a tragic day in Apple history. The iWatch demonstrates beyond a doubt that Tim Cook has no aesthetic sense of his own and given the way he dresses that should be no surprise to anyone. And that John Ives, the sacred cow of design who is ultimately responsible for this embarrassment hasn’t produced anything exceeding atrocious in the last 3 years. I think it fundamentally changes my view of Apple post Steve Jobs. And to be honest Ariel, I think reviews like the one you did are part and parcel of the problem. The Emperor has no clothes and no seems to have the courage to tell him that. I always thought that if General Motors had hired just one person to tell them how ugly their cars were they may have not gone bankrupt. I think Apple is heading down that same path.

  • We all knew it would come and there it is. I think it’s cool and a good thing for the watch industry and watch lovers. I will likely get one but doubtful I will wear it a lot, so not ready to give up even on my Garmins. 

    My take is that for the first year it has potential to disrupt specific watch markets, e.g., quartz, activity, GPS, and low end mechanical, especially if the battery life is good (which is doubtful). 

    To illustrate, I was at TechCrunch Disrupt Hackathon this weekend and the Pebble booth was right next to me and there was lots of interesting stuff going on there. Cool hacks and it seems to be a thriving business. Will the Apple Watch take over that market, most likely since all the hacks I saw could be done better on an Apple Watch and have way better distribution and market potential. So Pebble is in trouble.

    My beloved Garmins are potentially in trouble in the next year or two as the innovation for activity apps will be fast and catch Garmin’s lead. Of course, if Garmin opens their ecosystem and compete in price. Better battery life and GPS reception will be their strength. The last thing I want is to be on a race and have to worry about my Apple Watch battery. Garmin has the lead in that space and it’s their game to loose.

    Quartz watches were never my bag, so can’t say much there. But clearly they will be impacted since their accuracy claims won’t stand with an Apple Watch or other smartwatches.

    As for low end mechanical, they will suffer unless they can compete in prices, since competing on features is a no-brainer losing game. Moving to the high end might be the best move.  Also competing on design is a key way for them to stay relevant. I can see the Apple Watch to be cool for a few months before folks start being tired of it. So diversity of style might give the low end mechanical watches a life line for those who get bored with Apple Watch and don’t find the replicated phone features so useful.

    As for the mid range mechanical. That should stay fine. Reason is simple, in the next two years as everyone wears Apple Watch everyone will get bored with them and the gold and other precious alloy will be as expensive as an entry-level Rolex. Why would I not wear a Rolex or Omega and differentiate myself from the crowd…  Even here in Silicon Valley I don’t want to look like everyone. So as before, these mid-range mechanical watches will remain entry level status symbols.

    As for the high-end mechanical watches, e.g., $20K and up. Well these have always been about connoisseurs (folks on this site) and those wanting their accessories to convey a statement. Hey man, I wear a $100K Richard Mille since I cannot walk in with my Ferrari parked outside, so know who you are talking to…  Of course, sometimes the statement is less on your face, e.g.,  a Patek Nautilus or AP Royal Oak, or a less known brand like a Parmigiani Fleurier Tonda. But nonetheless, these are statement watches. They will likely become more expensive and exclusive. So the market there will continue as it has and heck might even thrive.

    So the Apple Watch, while cool and disruptive for some segments, IMO will have limited reach. Heck the attention and media frenzy it’s creating is a great thing for watch lovers. I know Ariel has mentioned this many time, and I’d even say it’s a “blessing in disguise” for watch makers and lovers.

  • Invic I don’t think the Apple Watch is universally beautiful by any means but it is sexy as hell compared to much of the competition. I also appreciate how design flowed with function in a very obvious way. As a tech person I have different standards for a smartwatch versus a high-end mechanical watch. Does the Apple Watch design make my heart throb? No. Is it nice enough that I would wear it to experience the promise of a high-quality wearable computing device? Yes.

  • aBlogtoWatch Invic As a software engineer I say that the iWatch is as boring as the competition, except for the Moto 360.

  • emenezes aBlogtoWatch Invic That is entirely possible. I am not a software engineer myself, but I am very interested to see how the device ends up performing in the real world. Now that Apple has got people excited it needs to deliver a remarkable experience and I hope they have the stuff to do it. 
    I agree that round smartwatches make more sense from an aesthetic stand point, but aren’t as practical when it comes to screen utilization. This is just the Apple Watch 1, no doubt it will continue to evolve a lot over the next few years.

  • DangerussArt

    As far a smartwatches (SW) go and it being “smart”, connected and useful, it definitely appears to be a wake up call for the SW industry. It’s quite a bit more than i expected it to be on all fronts (save for aesthetics). It’s priced $50 less than I predicted, which is surprising. As my typical watch purchase is between $750 and $5K , the borders on “why the hell not?” territory.

    I won’t be first in line for one, and I’ll happily wait for an app or two that really makes me want it. It is about what I expected it to be. It’s the only SW I’m interested in at this time.
    As far as Marc Newson’s involvement, I don’t know what to believe. Did he actively participate, or did Apple crib so much from his designs that it was good PR and social engineering to make him an employee prior to launch?  The timing and such seems suspicious, but it hardly matters.

  • ScubaPro

    I think this is the best-executed smart watch to date, and as flawed as they all are. It’s depending on a linked phone for all its higher functions. You have to charge it. The magnet system on most of the straps/bracelets looks like it would get dirty and not take much of a tug to fall off. Waterproof? I seriously doubt for any kind of depth, especially with the touch screen. And watching the demo of drawing on the screen was hilarious. Use your phone, dude! It’s in your pocket. 

    I don’t think this is going to be near as successful as a lot of groundbreaking products from Apple have been.  The iPod, iPhone and iPad all had tremendous functionality and had many uses that set them apart. The Apple watch is just an accessory to the phone it’s tethered to, and will no doubt be popular w/geeks and gadget hounds. But unlike the iPad, it won’t snare many mainstream buyers because they won’t get why they need one. And mechanical watches? They’a totally different device.

  • dustforeyes1

    The launch of the Apple watch won’t have Swiss mechanical watch manufacturers particularly worried in the same way that the new McLaren does not concern modern day horse riders. However the $200+ quartz may well die in the same way the point and shoot camera did once phones had matured into being excellent at basic photography.

    On the other hand (literally) I wonder if double wristing will work. It’s rather strange to see it with two conventional watches, but I would loathe to be forced to make a choice between a smart watch and a mechanical.

    I’ll be curious over the commercial success of the higher end apple watches with their gold cases. People change their phones every two years or so on average; will people do the same for gold cased wrist devices? Those things are sure to be well north of $1,000 USD.

    Some people – including some of my fellow commenters here – prefer the smart watch to be a stand alone device, but I prefer them to be tethered to a phone. Firstly, it makes them cheaper. Secondly, it would mean they would need a SIM card which would take up valuable space in the device (sacrificing some other functionality and performance) and it would also mean yet another SIM account bill to pay.

    I hope that time display designs are open to outside developers.While an animated tourbillon would look as unbecoming as faux leather, I think something that was inspired by the Ressence Type 3 would look rather appealing.

  • donquixote1963 I don’t hate the design. I don’t compare it to beautiful round watches, but I don’t at all hate it. If I did I would have said it looks bad. I think given the competition it is pretty nice, and you have to look at it as a hybrid between a traditional watch and a computing device. As smartwatches goes it is very elegant. I am sure round ones will come in the future.

  • emenezes I agree that reasonable people can agree on the design for sure. I certainly prefer round-cased watches in general, but I don’t think a round screen is the best solution for a smartwatch right now.

  • AK74

    I don’t know why they call them watches. Google rightly calls them “gear”. The watches primarily show time. These things do everything else better than showing time, so the primary function is not about time at all.

    Also, they’re ugly, I bet Newson had something to do with their design judging by his Ikepod work.

  • D S Vilhena

    I’d buy one if they were solar powered. As this won’t happen within the next 10 years or so, I won’t buy any,

  • thefinalmonster

    One flaw is that Apple hasn’t revolutionized the power situation of smart watches. You still have to charge it. They should have done a Seiko style kinetic plus solar solution.
    The other worry I have (for us watch-people) is that this product will force you into a must-wear-every-day habit, otherwise your health data will be spotty and worthless.
    I would like an Apple Watch but I would not want to wear it every day, or at least would not want to give up my other watches.

  • DangerussArt

    thefinalmonster if there was ever a product than needed an induction charging station (think nightstand tray) this is it. No muss, no fuss, just take it off, place it in the tray and it charges.

  • bdekok

    emenezes Hmm, when I first saw the Moto 360, I thought, yes, that’s the way to go.  But now I’m conflicted.  It’s screen shape is well suited to the analog watch display, but that’s it.  It’s a very poor design for all other screen experiences.  It’s round and tries to look like a traditional watch, but fails as a jewellery item as the quality/feel isn’t quite there.

    I think I like that the smart watch is rectangular. It’s stating quite emphatically what it is.  It isn’t pretending to be a classic watch, it’s a smart watch, it’s not a pretender, it’s not confused.  With the Apple watch, we seem to have a quality product, that is both functional and will make us feel better about our purchase due to the nature of materials and design used.  It’s not a traditional watch, but it’s quite nice.

    I’ll still wear my mechanical watches, but I think I can see this new device as becoming part of my collection as it will be useful.

    All the other smart watches remind me of a swatch watch or even cheaper pieces of junk.  Basically …. toys.

  • Zeitblom

    One thing is for sure: this thing is not going to work for fitness purposes. If you are serious, you will sweat. Now maybe not everyone is like me [a serious cyclist whose perspiration is, as my dear wife very justly observes, exactly like the blood of those Sigourney Weaver-type aliens] but I still think that any decent amount of sweat will quickly destroy these things. So forget about competing with Garmin [not that they can resist alien blood either, but although my Garmin looks ugly it still works].. 

    Second, square may be more practical than round, but what’s practicality got to do with it? Anything square = geek central. Roundness will triumph.

  • SantiagoT

    I don’t see this as a game changer for the Swiss industry. It could be a game changer for the smart watch industry perhaps, but no more than that. There are far more Android phones than iPhones globally and people have not exactly rushed to the shops to buy smart watches. Why? Because they don’t see the need for it. 

    Also you have to consider this: it is a watch with a battery that has less power reserve than my Vostok. Whoopie doo. You need that extra charger when travel because you can’t use the iPhone one. Mmkay. Plus to make it functional you have to have an iPhone. Don’t see people buying an iPhone so that they can have an iWatch. Or paying those extra €300 on the table on top of the expected €900 for an unlocked iPhone 6 (btw, wtf??). 

    Will iPhone users buy it? I guess, just because it is Apple. Don’t see it being used for sports though (provided the apps make it independent from the phone I mean), because unless I am wrong you cannot use earphones with it -which you can with your phones. So if it makes you take your iPod or whatever on board, what would be the point? I mean the iPhone already gives you health data, right? If so you would end up taking your iPhone to collect the data AND listen to music. And then that large, unprotected glass surface…. And waterproof? Do you sweat on it and then wash it, or will you need iWetwipes to clean it?

    Will Apple users who never wear a watch start using this? Hmm could be. Not sure though, and not sure for how long.

    As regards design I am pretty sure Marc Newson had nothing to do with it. Or he better hadn’t, because the thing is ghastly. I would expect better designs from Marc than this. Certainly a round shape, not this old digital Casio look. Where are his sinuous designs? This is a 42 mm block of straight metal that will not sit nicely on a wrist I’m afraid.

    And on a side note, it’s strange seeing Apple play the Chinese gadget manufacturer. All those straps… I don’t know, they’ve always gone for the high end market. Seeing them selling rubber straps and such… But hey, who am I to say; they sure know better.

  • SantiagoT

    Zeitblom you beat me to it!

  • marbstiu


  • 5803822

    Well whatever it is – it’s created the biggest number of comments than anything previously – as I guess 95% of ABTW readers are only interested in “Mechanical” , I don’t think it’s really of interest to most of us – From a design perspective they don’t seem to have utilized the bracelets to house additional battery power – maybe it functions via the mobile phone most users will inevitably own, so may be it does’nt need it.

  • SantiagoT

    “Not Quite See it…” From The Media Blog. Give them a retweet guys @TheMediaTweets

  • Mac Newson conspiracy theories:
    a) He was on board for a while and had input but his participation was only announced just before the launch so as to not tip Apples’ hand.
    b) He had nothing to do with it. Jony Ive stole his idoms and they are effectively paying him ‘hush money’ and you will see his visibility decline over time.
    The watches themselves are not ground breaking in any way. If they had some magic hybrid charging means, or absolutely heretofore unseen tech invention or a unique case shape, maybe this would be an important product on its own merit. The question you have to ask is, if this exact product came from anyone other than Apple, would it just be another blip on smartwach radar?
    Prediction: There will be a thriving new aftermarket industry making straps that attach to that uninspired case.
    Being really nothing more than an accessory for iPhones, this has zero interest to me as an  Android phone user.
    If there is a ‘high-end’ future to smart watches, it will be that “smart movements” (remember you heard it here first) will be the new industrial/commodity movements and traditional watch brands will use to create distinctive watches just as they have for decades done with ETA movements. 
    But a closed eco-system will not be make a sweeping change. This is really a geek or fitness watch (with limitations others have noted) and a wrist borne iPhone accessory to go alone with your bluetooth headset and leather iPhone case. It might have been smarter for Apple not to even call it a “watch”. Heck your phone tells the time and you don’t call it a clock do you? An innovative name might have helped to highlight it 21st century features. Notice that Apple has a TV ad where they show all the stuff an iPhone can do without mentioning phone functionality? They should have capitalized on that and once again give the world the (false) impression that they have “invented” a product which did not exist before. If nothing else, Apple is a marketing company (which happens to make, under contract, some physical products).

  • bdekok

    MarkCarson LOL, I’m surprised a watch connoisseur like yourself would use a plastic and often cheap android device. (he say’s tongue firmly planted in cheek).

    But seriously, like many of the smart watches that have come before, this is merely a device to ensure you stay trapped into the companies eco system.  They want you to spend your the money in their camp.  It’s just business and it will make them money, but I agree that there is nothing that screams I must by this,  But I probably will, as I’m a gadget tragic and own in iPhone.   Though, I’ll probably stop using it after the early fascination wears off.

    I wouldn’t buy a Moto 360.  If I wanted a device to look like a real watch, I’ll buy a real watch.  If I’m happy with or want people to know that I’m wearing a smart watch, I’d prefer it to look like I’m wearing a smart watch, albeit, a well made and fashionable smart watch (though I have my qualms about this design).

  • bdekok No arguments from me. This reminds me that a couple of attempts were made (TAG and Motorola) to make very expensive phones that did not have that plastic look and feel. But the market hugely rejected them as viable luxury products. So I think Apple will see a lot of the $350 to $500 watches but really won’t sell many or have much industry impact with precious metal case versions. “Lipstick on a pig” – no that the Apple Watch is really a pig. Only that dressing up one thing does not turn it into something else. Cheers.

  • bdekok Oh yeah, forgot to mention that my plastic Android phone is is clad in an overpriced BMW M case. A true example of spending too much for yet another piece of plastic! Guilty as charged.

  • DG Cayse

    MarkCarson “Being really nothing more than an accessory for iPhones, this has zero interest to me as an  Android phone user.”

  • DG Cayse

    OK, having read several articles on this launch and having read through the comments here, I will say that:
    1. I like the looks of this beast. I like the smooth shape and rounded corners (lawsuit bait…heh heh heh)

    2. I will never buy one or use one if given to me.
    3. I am a PC and Android guy. ‘Nuff said.
    4. IMO, this will have legions of the “FAPPLEs” (Apple Fan boyz/gurlz) getting one – a built-in market if you will.
    5. I am taking the under on how soon a headline appears of someone getting thugged-up for their ‘Apple Watch’…particularly after standing in line for hours and hours.

    Other than those observations – it doesn’t suck…too much.

  • DG Cayse You are right, it sucks the least, and it might actually be sorta good. At least better than what else is out there right now. I am not at all an Apple fan, use a PC, and compliment my iPhone with an Android-powered phone. That said, I will stand behind who ever executes a smartwatch the best.

  • MarkCarson You might right on some of those points. There are a lot of mysteries yet to be answered.

  • Invic I think it isn’t fair to judge the product utility based on your personal feelings about the design. Like I’ve said, reasonable people can disagree about whether the Apple Watch looks pretty or not. I don’t find it amazing, but I tolerate it. More so, I am interested in what it can do. When judging 10 watches that all do the same thing sure I am going to focus on which one does it in the most attractive manner. With smartwatches things are totally different as the conversation is mostly about utility and performance versus how nicely it stacks up against other devices that do the same thing. Give it a few years then we will have the luxury of picking a smartwatch we find more sexy than the next.

  • Fraser Petrick

    I’d be much more interested in a Watch Glucometer. It would be a huge seller. Anyone in the ABTW community? Anyone at Apple?

  • DG Cayse

    aBlogtoWatch DG Cayse Yes, and in spite of my personal distaste for this move in the horological/technological direction, it is what is coming. I think its a logical expression of technology combining with everything it can.
    Does it benefit the watch world? Probably so on several different levels. Fashion- (oh what an ugly word…shudder) wise its the ‘next new thing.’
    Technology wise it brings together, somewhat, although there will be numerous  “watch 2.0, 2.1, 2.2…etc, the beels, whistles and flashing lites that people seem to expect nowadays.
    Is it a horological advance? I don’t think so. But it does open up a new area in horology. Maybe “horotechno” is now evolving into reality.
    And, I think the key to this, as it now occurs, is “evolution.” These will change and evolve.
    IMO it is useless to fight it.

    Now all that is necessary is to figure out how one can be “advantaged” by this horotechno.

  • bdekok

    DG Cayse Regarding Point 5.  THAT is really, really pertinent.  How attractive is this going to be for thief’, particularly the gold version?  Though, having just said that, I don’t know why more gold mechanical watches aren’t stolen.  I wonder what the stats are on that?

    I am a bit of an Apple fan.  I write Windows software, but use Apple hardware.  I’ve resisted the Android pull, as I like the interoperability of the Apple eco-system.  So I’ll probably purchase one of these because I never have enough toys to play with.

    But, I really, really dislike the need for an iPhone being present.  If I’m carrying an iPhone, I don’t really need the functionality of a smart watch.  Probably the only main thing the iPhone can’t do out the box is check my heart rate, but otherwise ….   What I’m saying is that I’d like to be able to leave my phone behind if I have a smart watch on my wrist.  I don’t need both at the same time.

    I also do not like the one day (assumed) battery life.  I went back to mechanical watches because I got sick of changing batteries in my Suunto.  Why can’t they add a rotor to help charge it up?

    Hmm, I can’t see any watch that typically costs more than $1000 being hurt by the arrival of the ?Watch.  The mechanical watch industry is quite safe.  Perhaps the arrival of this gadget will make the young generation consider wearables again and even boost the industry.

  • bdekok

    It’s interesting that Apple chose to announce this product so far in advance.  The only other time I can remember that happening was for the original iPhone.  Have they done this to build hype?  Or to stop people from buying competing products, or both?

    I’m starting to wonder if they’re using this as a type of beta program.  Right now, they can canvas all opinions early and have time to make changes if required.

    Also, has anyone noticed that on the gold ?Watch Edition, the home button/crown is coloured to match the strap?  I wonder how they’ll reconcile that with desires to change the watch strap to suit the wearers wardrobe?

  • donquixote1963

    aBlogtoWatch donquixote1963
    Ariel, Thanks. I may have to taste humble pie – as I look at more and more images from different angles there is something appealing about the watch. It is not as rectangular and two dimensional as my first impressions suggested. Any way keep up the great watch review work.

  • On another note, the iWatch or Apple Watch is not a watch, but an extra iPhone screen on the wrist. To compare it with watches, in particular luxury mechanical watches, would be… erroneous.

  • On another note, the iWatch or Apple Watch is not a watch, but an extra iPhone screen on the wrist. To compare it with watches, in particular luxury mechanical watches, would be… erroneous.

  • bdekok Apple has done this for first-generation products before (the iPhone and iPad).  It’s doing this partly to avoid the FCC and other regulators inadvertently spoiling the party, and partly to give developers enough time to build apps for launch.  Wouldn’t be surprised if they use the interval to make minor tweaks, too.

  • mahiribnsalim

    A fantastic article, I dea enjoyed the read, done really good analysis done rite there. Here’s my take. When you think about wearables the first thing that springs to mind is style, design and looks. In this regard apple has nailed it,it’s extrem customisable and looks highly fashionable. Secondly I would say is functionality, what does it do differently that other wearables don’t do, the digital crown for one is an amazing new innovation, a unique way to navigate around, the screens ability to differentiate between a touch and force is innovative. The interchangeable straps is amazing something that’s never really been done on a watch before, the tactic engine. This small gadget on your wrist is more capable than anything else Available in the market.
    Oh and not forgetting the watches fitness tracking capabilities, it’s unlike anything else on the market.
    With regards to battery life that’s an area where nobody has really managed to do anything major. Maybe if the major companies get together they might have a breakthrough in this regard.
    I strongly believe these watches will define the smartwatch category forever.

  • Pavan_Belagatti

    The most enriched article about Apple Smart watch I have noticed so far. This article covers almost everything about the new innovative Apple smart watch. This innovative device by the evergreen innovative organization Apple will show a new revolutionary stream for all of its followers.  Apple being the leader in tech industry has given the world some world class products that can never ever be forgotten. 
    I see many social media platforms talking about the new Apple smart watch, May be its Facebook, Twitter, Pinterest. Tumblr etc. The one thing I noticed at this moment, there are also some unique start ups who talk passionately about Apple smart watch have dedicated a website for passionate techies & smart watch lovers.. One such start up is Affimity.
    Any passionate Apple smart watch lover and fan can be a part of this channel and can share, talk about the smart watch.

    In fact the smart watch news was trending in every social media platform. Long Live Apple…All the very best

  • Drop files here or
    Accepted file types: jpg, png.