Citizen Eco-Drive Nova Concept Watch

Citizen Eco-Drive Nova Concept Watch

Citizen Eco Drive Nova Concept Watch   watch releases

Today’s Citizen watches are products that most people associate with light. This is thanks to the Japanese brand’s extremely successful Eco-Drive family of movements. Most Citizen watches you are likely to own these days contain one of these useful movements. The hallmark characteristic of an Eco-Drive movement is that they are solar powered. In reality, most any light will do. Eco-Drives are quartz movements that run on batteries, but batteries the owner does not need to replace. Inside each Eco-Drive movement is a rechargeable battery that Citizen says can be good for up to 30 years or longer in many instances. Light enters through the watch dial to recharge the low energy consumption movements.

Contained in an array of basic watches, the Eco-Drive technology is also used for more sophisticated or experimental Citizen watches. One such Citizen concept watch for 2012 doesn’t just rely on light for power, but also emits it.

Citizen Eco Drive Nova Concept Watch   watch releases

The visual splendor of the 2012 Citizen Eco-Drive Nova is pretty much unrivaled by any other timepiece this year. Maybe ever. Encountering it at this year’s Baselworld watch and jewelry show, we were entranced by the lively graphical display that seemed to hauntingly contain some light-based life form. The dial of the Eco-Drive Nova watch doesn’t just light up, but practically comes alive – living with light in an animated display.

Citizen discussed little in terms of how the Eco-Drive Nova watch actually works. Set on display with accompanying videos, they instead preferred to show off the concept and let us guess for ourselves. The watch itself comes in black or white with a large dial, integrated strap, and large domed sapphire crystal over the face. An impressively sized crown is included to remind you that it is indeed a timepiece.

 

 

Citizen Eco Drive Nova Concept Watch   watch releases

The dial itself is a curious creation. It is made up of almost organic looking hexagons, each with smaller sections inside. These sections look almost like foam bubbles, and the light does reflect off nearby “cells.” The bluish-white light seems to come from behind the dial and moves around the entire face elegantly. Programmed routines in the watch have the lights moves around whimsically, beautifully, artistically, and likely very somewhat utilitarian.

Citizen Eco Drive Nova Concept Watch   watch releases

When it comes to functionality, the watch does tell the time of course. The lights come up to display the time using two “painted” analog hands. Given the nature of the creation, the Eco-Drive Nova watch doesn’t even center them in the middle of the dial. The playful concept creation is a fun toy first, and a watch second. Citizen likely uses a special display combined with a type of fiber optic light source to create the impressive effect.

Citizen Eco Drive Nova Concept Watch   watch releases

Will it be commercially produced? If anything about Citizen’s recent history is a clue then likely yes. It would not be too surprising if Citizen released the Eco-Drive Nova as a limited edition concept watch available only in a few markets. Even if you can’t buy one, it is worth checking out just what the Eco-Drive Nova watch looks like in action – and how far Citizen can take their Eco-Drive technology.

11 comments
cazlex
cazlex

The watch looks cool! Any idea how much it would retail for?

SN0WKRASH
SN0WKRASH

I think this rocks - I would buy one.  I'm not having a problem with the video and was really impressed with it.  Plus, while I was warned, I was still shocked, but I thought the animated vaginas in the promo video were gorgeous.

Krobilad
Krobilad

this video player sucks. what happened to youtube?

DG Cayse
DG Cayse

Durability?

WR?

Anti-magnetic specs?

Cost?

I am a fan of the ECO-Drive system;however I think this is nothing more an a watch designers afternoon dalliance.

Pretty bauble...now get back to the real world.

Mi dos centavos, solamente'

MarkCarson
MarkCarson

Reminds me of the "light boxes" back in the 70s that people used to hook up to their stereos (including in cars) that blinked colored lights in time to the music with various colors for different frequencies.

Seems like a waste of good tech for something so trivial in terms of usefulness. Plus it makes a sub-standard watch from what I saw. If they had only used all of that tech to do something compelling instead of something silly. 

Maybe if they had done something like (pick one): voice stress analyzer (liar detector); or an alarm that gradually changes color and "intensity" of the display as a deadline draws near; or the "light show" that changes color based on charging level, or AM/PM indication or something/anything horological related.

From what I can see, this is a passive device to stare at. So it is no more interactive or engaging that a TV, but with less interesting content. I bet the folks at Tokyo Flash could think of some more interesting things for it to do.

SillentWolf
SillentWolf

The concept is cool, nothing wrong with that.

But I'm a huge fan of traditional watches, with mechanical movements. No matter in which form or way this comes to live. 

Never the less .. as i mentioned earlier; the concept is cool, only not for me personally. ;)

SuperStrapper
SuperStrapper

Annoying - the first video doesn't work, which will actually show the watch working, and the 'lady of light' video does work, but is completely useless aside from sneaking a few cartoon vaginas into the mix once in a while thinly disguised as other things. So, I'd like to see this thing in action but can't.

The concept is cool, and I bet this would do very well for a lady's watch. Assuming it works the way I imagine it does, that is.

Henry Miller
Henry Miller

@JohnnyJohnnyJohnny Would that be a grey"

Or a Reptillian penis?

Having no personal experience I will defer to your expertise in the matter.

MarkCarson
MarkCarson

@Kris C  

Maybe if the watch displayed cartoon vaginas...

Then again, no.