De Pol Watch Company Customizable Aviation Watches

De Pol Watch Company Customizable Aviation Watches

De Pol Watch Company Customizable Aviation Watches Watch Releases Sponsored Post written for aBlogtoWatch by advertiser.

De Pol Watch Company pays tribute to not only the history of aviation, but to the feeling of sovereignty. Born from dissatisfaction in the ability to track flight performance, their approach to design is considered and calculated. Through simple forms and tiny details, De Pol timepieces present the technical needs specific to Naval Aviators in a way that civilians can appreciate.

De Pol Watch Company Customizable Aviation Watches Watch Releases

“I see how aviators react to watches. It’s about invoking a feeling. Your watch collection tells the story of your life; where you've been and the experiences you've had,” explains Robert De Pol, the company’s founder and former fighter pilot. “While on deployment, our squadron organized a custom watch buy. Most of the options cost upwards of $5,000 and I knew there had to be a more affordable alternative that would yield the same quality product.” With that motivation and in the middle of an overseas deployment, De Pol set out to design and manufacture his own. Within a year, his team had selected an American manufacturer and prototypes came soon after.

De Pol Watch Company Customizable Aviation Watches Watch Releases
The De Pol LSO Watch
De Pol Watch Company Customizable Aviation Watches Watch Releases
The De Pol Tailhook watch

“We saw a void in the market for custom watches at this specific price point and knew we had to fill it,” says De Pol. “It’s hard to get a Junior Officer in the military with a family and a house, to spend several thousand dollars on a watch. So, we created a superior quality, customizable timepiece for around $1,000. We started by developing two signature models: the LSO, which is vital to how the Navy times landings, and the TAILHOOK, which is a key component in landing aircraft safely onboard the carrier.” A couple of years later, De Pol now offers dial customization, in addition to notable premium leather straps, stainless bracelets, and meticulous engraving.

De Pol Watch Company Customizable Aviation Watches Watch Releases

De Pol Watch Company Customizable Aviation Watches Watch Releases

In addition to their sporty sophistication and many custom options, functionality was an essential component. “We exclusively use Swiss movements in order to maintain precision, accuracy, and quality. Precise timing, especially with our LSO model, is critical, since we encourage these watches to be used as tools,” De Pol explains. The LSO model assists Landing Signal Officers (LSOs) in timing and grading aircraft as they land aboard the carrier.

De Pol Watch Company Customizable Aviation Watches Watch Releases

Every 60 seconds, a plane lands on an aircraft carrier and each pilot has a window of time they aim for, which comes down to a matter of 15-18 seconds after the ball call (Dashed Line in above photo). The Landing Signal Officer is on the ships’ platform all day, timing and recording these landings within seconds of one another. The LSO model has four color indicators around the bezel: green, yellow, brown and red. Green is a pilot’s goal, within the required window of time. Yellow is a warning for either just too early or just too late, and brown and red will adversely affect the pilot’s grade. “Everybody’s grade is put up on the ship. Yes, it’s a fun game and helps pilots establish a baseline upon which to improve, but in addition, it keeps people safe by being competitive and avoiding complacency. If these grades didn’t exist, mistakes would be inevitable.”

De Pol Watch Company Customizable Aviation Watches Watch Releases

Honoring his American heritage and supporting local businesses, De Pol was adamant that his watches be assembled entirely in the United States. “Our main assembly is in Florida, then product is sent to Texas for customization, which is done by a local watchmaker and military veteran.” Available in both stainless steel and DLC, some notable watch features on both LSO and Tailhook watches include; the ISASWISS 8371 quartz movement, domed anti-glare coated sapphire crystal, and 100m water resistance. Additionally, the Tailhook features a patented Tailhook second hand.

De Pol Watch Company Customizable Aviation Watches Watch Releases

De Pol Watch Company Customizable Aviation Watches Watch Releases

All watches come with an exceptional alligator leather strap with fold-over clasp, and the surgical grade 316L stainless steel three-piece case promotes the watch’s impressive and luxurious feel. Styling pays homage to the WWII era flieger style watches with a striking, individually serialized (XX/300), 44mm case. They are exceptionally detailed, from the crown with spinning DE POL logo to the custom built hands with BGW9 lume coating, and packaged in their own hardened waterproof case with pressure relief valve.

De Pol Watch Company Customizable Aviation Watches Watch Releases

De Pol Watch Company Customizable Aviation Watches Watch Releases

“We want to bring a part of military aviation to the public.” Navy pilots deployed all over the world are wearing De Pol watches and using them as vital instruments around the aircraft carrier. A watch like this has never been created and has helped them out tremendously. “People like to associate with flying and the atmosphere around it,” De Pol says. “It’s dreamy; it’s what little kids aspire to do when they grow up.” De Pol Watch Company captures that mystique and delivers a high performance timepiece that is not only eye-catching, but tells a true American story and honors military tradition. Price for either the Tailhook & LSO watches in steel starts at $850 and $925 in DLC. depolwatches.com

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What do you think?
  • Thumbs up (16)
  • Interesting (9)
  • I want it! (8)
  • I love it! (6)
  • Classy (4)
  • Beefalope

    $1,000 for a micro brand quartz.

    Now I’ve seen everything.

    And that first sentence might be the single dumbest thing I’ve ever read in ABTW.

  • Raymond Wilkie

    Am done with having to listen to the most banal back stories trying to give a watch it’s credence and style. In this instance the BS-ometer went into overdrive. Gap in the market , and it’s filled with this ? Seriously ? Their is not one redeeming factor at work here. A $1000 piece of crap…………..and It’s super boring™

    • Jerry Mathers

      Do you have a problem with feelings of sovereignty? I know strapping on a quartz-powered, flight performance-monitoring, premium leather strap-having, flight-inspired time piece makes me feel just like Sir Osis of Theliver.

      • Raymond Wilkie

        I hope you are happy in your own little world Sir Oris.
        God save the Queen.

  • Rollin Crittendon

    I like this brand, never heard of them before. Their pricing and offering sounds interesting.

    • Beefalope

      Mmmm…does it now?

    • Saul Sloota

      ‘Sup, Ariel? 🙂

  • Word Merchant

    Quite a lot of words before ‘quartz’ is mentioned.

    • Marius

      Let’s not focus so much on the word “quartz”, shall we!

    • egznyc

      Well I had a feeling … it wasn’t one of “sovereignty” but a premonition of what was to come.

  • Raymond Wilkie

    That banner still follows me !

  • “Born from dissatisfaction in the ability to track flight performance…” Don’t most planes have, you know, cockpits with flight instruments for this kind of thing?

    What kind of planes were you flying? 3D-printed models of 1920’s biplanes?

    • Mr. Snrub

      Cutbacks in funding.

      THANKS OBAMA

    • MeaCulpa

      Haven’t you learnt through the watch blogs that even if planes has GPS and inertia based navigation with moving maps, synthetic aperture radar, FLIR, AESA, Link 16, clocks, HUDs, satellite coms and whatnot, that you can still fool a watch guy into believing that the design of a wristwatch is a mayor consideration in the Aviation business.

      • Yes but do planes have advanced (patented) zebra seconds hands? That’s what makes or breaks a flight!

        • MeaCulpa

          Well the F35 was pretty bad until the US spent 50 billion finding out that zebra hands was the answer to all aviation based problems, the F35 is now a stellar plane made from 32 % zebra hands.

  • Marius
  • Marius

    I like this brand, never heard of them before. Their pricing and offering sounds interesting.

    • Raymond Wilkie

      Why are you copy/pasting other folks comments ?

    • Saul Sloota

      I totally agree Ariel. I mean Rollin. I mean Marius.

  • Tempvs Mortvvs

    The seconds hand looks cool. No comment on the rest.

  • Wow. It’s hyperbole day on ABW. I have some advice for startup microbrands…hire a copywriter who doesn’t make the reader want to hurl. “A watch like this has never been created…?” Like…a chronograph? Man, I thought the copy for the Caliper View was absurd….this is ludicrous.

  • Word Merchant

    What is the feeling of sovereignty? And whereabouts on my body should I be feeling it?

    • Check below the belt.

    • Saul Sloota

      If it’s in the feet it might be diabetic sovereignty.

    • JosephWelke

      It’s about being Master of your domain.

  • Carlos Trejo Vázquez

    This has to break the record of bull phrases in a single article. I know this is a shill piece, but come on!!!

  • Andrew Buckley

    Hah, hah! Good one, Ariel. You had me for a moment. Anyway, enough of the spoof posts, what’s next?

    • Raymond Wilkie

      Hope you’e sitting down. This is real, it’s happening…………..for real !

  • TheChuphta
  • Saul Sloota

    Two spon-po’s in one day! And this one was a doozy!

  • DanW94

    I like it, It’s not a bad looking watch. Tough sell at 900 for a quartz chrono when you could get something like this at around 500.00 (quartz also). The accompanying stories don’t really faze me, I just take them with a grain of salt and try to focus on the watch. I was going to throw a pic of a Hamilton Khaki Pilot automatic chrono in there for around 1k but no need, you get the comparative point.

    https://uploads.disquscdn.com/images/8a8f17af511f37bb7527522c704228962d4350ede42c71cd8142f0f27f15fe20.jpg

  • Yan Fin

    Now, with deployment of this watch, we can stop worrying for the US Air Force performance and safety.

    • Saul Sloota

      Um…it’s ‘deployant’. 🙂

  • #The Deplorable Boogur T. Wang

    Smartly Done !

  • Rivets on an alligator strap? Well that is different.

    • Mikita

      You meant fake alligator strap?

  • So does a busy LSO really start, stop and rest his chronograph for every trap? When I’ve been on board a CVN, the video of the traps all had a time stamp on them. We used to watch landings from our stateroom (just underneath the blast deflector for cat shots) and “grade” landings as armchair (contractor) quarterbacks.

  • Saul Sloota

    Whoever wrote this^ is either VERY loose with the language or delusional. It’s kinda funny how goofy it is, but to me it seems to go beyond overhyping a product and into slight dishonesty. Or maybe a case of lack of awareness. How has a watch like this not been created? How are these ‘vital’? How exactly are these custom? Talking about $5,000, then “around $1,000”, and Swiss movements…

    Oh but it’s quartz with some red, brown, yellow, and green accents for $850+.

    • It’s more of a quantum customization platform, as I see it. You have an infinite number of choices between a) purchasing it or b) not purchasing it.

      It’s Schrodinger’s Watch.

    • Phil leavell

      I don’t recall seeing anybody stamp on this one it must have been one of Trump’s advisors

  • Marius

    I like this brand, never heard of them before. Their pricing and offering sounds interesting.

  • I appreciate a piece that simultaneously says, “I’m pretending to be a naval aviator, and since I spent $1000 on a battery powered watch, I’m also pretending to know something about watches.”

    Eliminates any of those pesky “conversations” people might want to have with you.

  • Saul Sloota

    I like this brand, never heard of them before. Their pricing and offering sounds interesting. Top of the pile for me.

  • Mikita

    Cool brand, cool story. Finally, a watch for a true aficionado having a feeling of sovereignty. 1,000$ and some cool junky quartz movement. The finishing is just slightly worse than in my $10 Megir watch. https://uploads.disquscdn.com/images/420a748c5055f30808824f15760cbbc7826f33eec498f31212d140f6c29505a8.jpg

    • Your red doodles look better finished than the actual watch.

    • Maybe they should consult with Caliper Watch and label your red circles.

    • Saul Sloota

      Megirs can’t be choosers.

  • “packaged in their own hardened waterproof case with pressure relief valve”
    In case what, someone offers this watch as a surprise gift while you’re both diving down the Mariana trench and you want to open the box right then and there…BUT you don’t want the whole case to explode in your face…hence you use the pressure relief valve?

    This article is more quotable than Anchorman.

    • Mikita

      Every human has a pressure relief valve. This fact makes this watch human-like.

      • I could seriously quote this article all day. Maybe that was the intention all along?

        • Mikita

          You know – it’s kind of protection for the article. I wanted to start bashing the phrases from it, but found out that there is simply TOO MUCH things to bash! So I gave up 🙂

  • Mikita
  • Saul Sloota
    • Berndt Norten

      They are. What’s more, they have a deep rich Maxwell House coffee aroma.

      • Saul Sloota

        I khan believe it.

        • Berndt Norten

          You betta you betta you bet. Or u b sufferin da wrath…

  • BNABOD

    Got to love the ” hook”. So refined so elegant so it is giving me mixed signals ;). Look I get they are trying but sometimes it is just not the right career and that is ok. De pol time to call it a day k for your own sake.

    • proudAmerican702

      +1. The “tail hook” seconds hand reminds me of those kid’s stick horses (zebra in this case?) from the 1950’s—–except those served a purpose. This watch is just an abomination.

  • mtnsicl

    I was done at, “quartz”.

    • dennis

      Me to, what a waste of money.

  • Luciano

    I know it’s a sponsored post, but what about having a basic principle of not lying?
    “Navy pilots deployed all over the world are wearing De Pol watches and using them as vital instruments around the aircraft carrier. A watch like this has never been created and has helped them out tremendously.”?!?!?

  • Phil leavell

    Honoring American heritage … a gap in the market frankly I was astounded. Sponsored what a load of BS. The only name associated with this apparently is Marius. So my only question is how much would you sell your soul for.

  • Saul Sloota

    Would rather the CJR (Carl’s Jr.) Airspeed.

  • Larry Holmack

    $1000 for a quartz chronograph???? Put them on a Home Shopping Channel with that MSRP and sell them for $89.95 and 6 easy payments & you’ll sell them all.

    • Saul Sloota

      Not 6 x $89.95, right? $89.95 total?

      • Larry Holmack

        Yep….$89.95 plus tax and shipping…probably a little over $100 total…..6 payments of about $16.67.

  • Mark1884

    De Pol: Do you feel like you got your money’s worth here???

  • Dinkee, H. O.

    “…Most of the options cost upwards of $5,000 and I knew there had to be a
    more affordable alternative that would yield the same quality
    product.”

    Better not take a loupe to your watch, Bucko. It’s a cheap junk quartz, wearing its cheap junk on the wearer’s sleeve literally.

    • Larry Holmack

      Might as well be one of the cheap Chinese watches being sold on eBay for $10!!!

      • Dinkee, H. O.

        We are looking to expand into China. Good idea!

  • Yojimbo

    “the favored timepiece of Saudi hijackers”

  • WINKS

    Comic relief… or some other kind of relief… Thank you, De Poo!

  • proudAmerican702

    Can we pool $20 to get ArchieLuxury to review these?

    “Shi++ers!!!”

  • The disclaimer on their website says it all: “The U.S. Government, military and any of its affiliates do not endorse this website, business or any of the products wherein. Therefore, mention of commercial products on De Pol Watch Company’s website cannot be construed as an endorsement or recommendation to purchase. DE POL WATCH COMPANY OR ITS WATCHES DO NOT GUARANTEE THE SAFE LANDING ABOARD AIRCRAFT CARRIERS.” (Emphasis mine)

  • Mr. Snrub

    I’m not a fighter pilot but I play one at parties.

  • Pete L

    A feeling of sovereignty? WTF!

  • Sheez Gagoo

    Well, some guy thought “I have to fill a gap with zebra hands”. Who didn`t?