TAG Heuer Interim CEO Jean-Claude Biver Confirms TAG’s New Pricing & Brand Strategies

One of the world's most popular luxury watch brands is TAG Heuer, whose recent history has been a bit tumultuous. A few days ago, TAG Heuer CEO Stephane Linder stepped down after being in the role for only about a year. Linder had replaced long…
TAG Heuer Interim CEO Jean-Claude Biver Confirms TAG’s New Pricing & Brand Strategies

TAG Heuer Carrera MP4-12C Chronograph McLaren Watch Revisited

In 2011, TAG Heuer initially released this Carrera MP4-12C Chronograph watch in honor of their limited relationship with the supercar maker McLaren - namely, for the MP4-12C car. We were actually the first to debut the watch, and I recall at the time being very…
TAG Heuer Carrera MP4-12C Chronograph McLaren Watch Revisited

“Don’t Crack Under Pressure” Is New TAG Heuer Brand Message, Hints To Future Company Direction

TAG Heuer has evolved and developed a lot over the last few years, but for 2014 their new "Don't Crack Under Pressure" slogan is more than a new marketing message, but an indicator of a new direction for the Swiss watch maker overall. TAG Heuer,…
“Don’t Crack Under Pressure” Is New TAG Heuer Brand Message, Hints To Future Company Direction