Baselworld 2015: For 2015, TAG Heuer has announced that it will release the first Swiss smartwatch powered by Google's Android Wear operating system design for smartwatches and other connected wearables. Android Wear is seen as the major player in the smartwatch world next to Apple's…
TAG Heuer Smartwatch Announced As First Android Wear-Powered Swiss Smartwatch

Today on March 18th, at the onset of the Baselworld 2015 watch trade show TAG Heuer made the interesting announcement that in light of the increased value of the Swiss Franc, the brand would not only decline the temptation to increase prices of their watches,…
Interview With Jean-Claude Biver On TAG Heuer Watch 9.3% Average Price Reduction

Looking for a last-minute gift guide to help you choose a watch to buy for a friend or loved one? We did a real-life, real-watches, real people (with fantasy money) watch "gifting" exchange to see what would happen....…
The Great Team ABTW Holiday 2014 Fantasy Secret Santa Anti-Gift-Guide Watch Gifting Experiment

One of the world's most popular luxury watch brands is TAG Heuer, whose recent history has been a bit tumultuous. A few days ago, TAG Heuer CEO Stephane Linder stepped down after being in the role for only about a year. Linder had replaced long…
TAG Heuer Interim CEO Jean-Claude Biver Confirms TAG’s New Pricing & Brand Strategies