While eBay is my perennial auction favorite, technically (and legally) speaking, eBay holds no auctions, they merely facilitate auctions between private parties. Regardless, it is my opinion that eBay is the juggernaut of the internet private sales system. However, sometimes you want to indulge in the pomp and circumstance of a traditional auction. Which can be quite exciting for the right type of person. At least you can enjoy the fancy item displays and pictures.
Antiquorum.com is like Sotheby’s for watches (although Sotheby’s probably auctions watches as well). Antiquorum holds live (traditional) and online auctions all over the world for passionate watch lovers for watches ranging in the hundreds to the many many thousands. If you have a rare or highly desirable timepiece, it is probably worth going through Antiquorum to get the right audience of potential buyers. Antiquorum of course will take a fee, and probably charge you for “appraisal,” but it is all part of the process of getting the wealthiest audience the items you wish to sell. One issue (although it has been diminishing) is that items on eBay can sometimes sell for under their value due to the sheer number of available goods on eBay, and the often remote possibility that the right collector will see your rare item.
Recently, Antiquorum overhauled much of their website and how offers quite fancy search tools to look at the auction catalogs. My understanding is that live auctions are open to people in the audience as well as people online. The pictures they make available of the watches and clocks for auction are sometimes nothing short of amazing, always superbly high quality. It is well worth your time simply to peruse their selection. If you see a watch you like you can always plan to attend the live auction, bid online, or just see if that watch (or otherwise) is available on eBay.
If you have a watch you’d like to auction off, it would be advisable to consult with Antiquorum, but remember that their interests aren’t yours. They make their money off fees and costs. If you wish to list your watch(es) with them, make sure it is of sufficient value that you can capitalize on their client base. Otherwise stick with eBay for your selling needs.
All watch lovers should check out Antiquorum for the interesting selection and beautiful high resolution watch pictures available there.