Kicks-off Saturday, April 28, with Gallery of Watches Tent

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Exhibitions and Previews of New Watches in 17 Premier Timepiece Boutiques on New York’s Madison Avenue

WHO: Antiquorum Auctioneers, Asprey, Blancpain, Breguet, Buccellati, Chopard, David Yurman, De Grisogono, F.P. Journe, Georg Jensen, Girard-Perregaux, Graff, Mauboussin, Montblanc, Porsche Design, Stephen Russell, Vacheron Constantin. Presented by Madison Avenue Business Improvement District (BID).

WHAT: The 2nd annual Madison Avenue Watch Week will celebrate haute horology for timepiece collectors and connoisseurs in 17 of the world’s premier watch retailers located on Madison Avenue between 57th and 86th Streets. Madison Avenue Watch Week is free and open to the public, and will feature new watch previews and launches; discussions with watchmakers; presentations regarding trends in design, manufacturing and mechanism technology; an exhibition of antique and historic timepieces; and private in-store receptions and VIP sales appointments.

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On Saturday, April 28, the public will be treated to images of the state-of-the art watches that will be coming to America for the first time from Baselworld in Switzerland in the Gallery of Watches tent. Experts will be in the stores to show the most advanced timepieces and give talks and demonstrations on the newest technology and the Art of Watchmaking. Watch enthusiasts can also find out more about Watch Week festivities and register for invitations to boutique receptions during Watch Week.

For more information about Madison Avenue Watch Week and a calendar of events, please visit: Once there please click on “request invitation” to gain access to additional events.

WHEN: April 28-May 4, 2012

WHERE: Madison Avenue between 57th and 86th Streets

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