Alfred Lung

Publisher and collector of timepieces, Alfred Lung has succeeded in combining personal interests with professional responsibilities. Alfred’s interest in watches dates back to his time as a student in England. During halfterm breaks, he and his father visited small stores and antique market throughout southern England on the hunt for curios and bargains. Their trips sparked in Alfred an interest in horology that endures today. Joined hands with his father in 2006, they revamped the licensed watch magazine that his father had previously established. In 2009, the father and son launched their own publication - THE WATCH Magazine. Based in Hong Kong, Alfred shares the same passion on watch-collecting. At the same time, his frequent travels worldwide to participate in brand events and exhibitions have enabled him to extend his research into the marketing activities in the realm of luxury.
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