Bespoke Watch Co. is an American watch brand based in Ohio with the mission to provide a high-quality and well-designed mechanical watch that provides true variety through customization. The debut model is the Series A, a watch with a boldly designed case and dial that offers variety, while retaining its identity and aesthetics by offering interchangeable bezels and straps. Obvious to even casual observers, most great watch collections come in color varieties, and many collectors seek out different versions of the same models. Bespoke Watch Co. founder Walter Neighbors created the Series A with the intention of being what’s essentially a customizable collection, all in one watch.
The Bespoke Series A is the first collection from the brand and is characterized by the Bez-Lock system for interchangeable bezels, as well as the easy strap-switch system. The full set of the Bespoke Series A comes with six straps and seven bezels. The sporty and angular shape of the case and lugs are intentionally complemented with the dial that’s characterized by its minimalism and those distinct hands.
The unique Bez-Lock system (patent pending) is easy to operate, with the pusher at 10 o’clock controlling the function. With a simple push and turn of the bezel, you can remove and add a bezel to the watch. The process is elegant in its simplicity and allows for a no-headache switch. It’s natural to think that the wear-and-tear caused by removing and installing bezels might cause an issue, but Bespoke Watch Co. absolutely stands behind the build quality — a two-year warranty is standard, and there is an option for an extended five-year warranty.
Changing the straps is as simple as a push of the pin on each strap and easily popping it out. The full set comes with seven bezels in the following colors: Dutch orange, Laguna blue, Daytona blue, Chicago red, Silverstone gray, black, and crystal. The six straps come in Dutch orange, Laguna blue, Daytona blue, Chicago red, Dakar tan, and black.
The case is done in 316L stainless steel, measuring 42mm-wide with a lug-to-lug measurement of 54.6mm. The curved shape of the 11.2mm-thick case allows the watch to sit comfortably on the wrist. With a relatively slim case profile, the Series A can slip under a sleeve with ease.
The simple, time-only dial is characterized by a clean design that leaves out a seconds hand (note that it is a mechanical watch, even with the absence of the seconds hand) or extras like date window. The distinctly styled hour and minute hands are almost retro-futurist, especially when you see them on the silver dial of the Series A. You’ll notice the hour markers are done in applied steel indices with the exception of the 8 o’clock indicator done in its Arabic numeral.
Why is the “8” done this way? Well, the number is a theme throughout with the octagonal-shaped bezel, eight hour-marker indices on the dial, and of course this hour marker. Both the hands and the indices are done in Super-LumiNova BGW9, which emits a blue/green glow in the dark.
The Bespoke Series A watch uses a Swiss Sellita SW200-1 movement, which has a reputation for reliability and is widely used in watches made by Baume & Mercier, Sinn, Eterna, and countless other brands. The SW200-1 operates at 28,800 vph with a 38-hour power reserve and features 26 jewels and a Nivaflex barrel spring. Nivaflex is an alloy used for mainsprings that is particularly antimagnetic and durable. The automatic movement is visible through the scratch-resistant sapphire exhibition caseback.
The Bespoke Watch Co. Series A is best experienced as the full set, which includes all seven bezels and six straps, the presentation box, and a Bespoke travel case for your straps and bezels. This is priced at $1,850 with two-year warranty included (an additional $100 gets the extended five-year warranty) and is limited to 88-pieces, which will be numbered. There is a smaller option that includes the presentation box and travel case, the black bezel and strap, plus a choice of three bezels and three straps. This is priced at $1,325 (two-year warranty, option to extend). Finally, there is the option to buy only the watch with black bezel & strap (two-year warranty, option to extend) for $890. Note that you can buy corresponding bezel & strap sets for $190-$210 per set of two.
Bespoke Watch Co. will be periodically adding new bezel shapes and materials (currently bronze and color-less stainless steel are in the works), as well as new strap styles and materials to the collection. Additionally, there are personalized options coming in the near future. You can learn more at bespokewatchco.com.