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Bremont AIRCO Mach 3 Watch

Bremont AIRCO Mach 3 Watch Watch Releases

Article by Justin Mastine-Frost

Of the many new bits of hardware launched by Bremont earlier this week, their new Bremont Airco Mach 3 may have just snuck by undetected. Based off the previous year’s Airco Mach 1 and 2 releases, Bremont has added a 3rd example to the line in what will easily be the most sellable of the pack. Featuring a matte blue opaline dial, and ditching the Arabic numerals in favor of applied baton indices, the new piece is more reminiscent of some of the more recent (and quite cool) Seiko Presage models than any sort of pilot’s watch, albeit offered in Bremont’s much more rugged Trip-Tick multi-piece 40mm case. The brand is quick to wax poetic about “Harking back to the older classic pilot’s watches in terms of design,” and its dial being “the signature military RAF blue," which unfortunately comes across a bit put-on.

Bremont AIRCO Mach 3 Watch Watch Releases

Marketing jargon aside, the new Mach 3 was a smart move on Bremont’s part that we can’t really argue with. Blue dials are still an easy sell these days (as are white dials, which were also added to the Mach 1 and Mach 2 lines for 2018), and even the switch to baton indices makes the Airco less polarizing than its siblings. Regardless of trying to pass it off as a pilot’s watch, the Mach 3 will no doubt do well for the brand among those looking for a piece that’s smaller and dressier than its siblings.

Bremont AIRCO Mach 3 Watch Watch Releases

At a technical level, the newest Airco is very much business as usual. Powered by the BE-92AE automatic chronometer caliber – a modified ETA 2892 – the one detail that remains a surprise is its rather modest power reserve. In an age when basic time-only or time+date calibers from a wide range of brands are cracking into 60–70+ hours of power reserve, the fact that the Mach 3 is only delivering 38 hours comes as a bit of a surprise.

Bremont AIRCO Mach 3 Watch Watch Releases

To be fair, Bremont’s watches generally speak more to daily wear in terms of their design and construction, which could account for this being less of a priority when compared to the engineering that the brand has put into shock resistance, case hardening, and other details that have been winning the brand fans over the years. Price for the Bremont Airco Mach 3 is $3,895bremont.com

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  • So now they are using the Bambino stick hands for a pilot’s watch? This is probably the worst Bremont I’ve seen — barrel scraping at its best…

    • DanW94

      Those are leaf/feuille hands.

      • Thanks for the correction. I was mostly alluding to their overall thickness (or lack thereof). Really terrible for a pilot’s watch in general, but they look especially out of place here.

        • DanW94

          I kind of figured that’s what you meant – I hope I didn’t come off as nitpicky…

          • Blake Carrington

            Spliced Gene got his wish for a fifth Brewmore

          • Not to worry kind sir, your message was clear!

  • Those hands are way too thin.

  • IanE

    So, now we have aBremontTimepieceWeek.

  • Ulysses31

    It seems simple and attractive, and comes with the usual unjustifiable Bremont price premium.

  • Playboy Johnny

    Are you kidding me? Another Bremont. This is becoming embarrassing.

  • Marius

    Although I have never liked Brewmont watches, I have to admit that their earlier models were quite decent. Brewmont started off as a manufacturer of good tool watches (the Martin Baker models using a tripie-tripie case made of hardened steel is a good example), sporting a design with a good level of character and uniqueness, and being offered at quite acceptable prices. However, over the last few years, Brewmont adopted a strategy of exponentially rising their prices, whilst also exponentially lowering the attractiveness of their products, and this watch provides a very eloquent instance.

    Aesthetically, this is one of the most boring and generic-looking watches that I have seen. Just like the recently released Broitlings, this Brewmont is not just dull, but completely devoid of any character and soul. This watch “…just snuck by undetected” because there’s really nothing to detect. You could swap the Brewmont logo with just about any other brand, and nobody would notice the difference.

    Technically, just as this article points out, “…it’s business as usual.” As usual, Brewmont labels an ETA caliber as an in-house movement (BE-92). In my view, this tactic is quite misleading, especially in the case of inexperienced punters. What’s more, the article argues that the ETA caliber used by Brewmont is “a modified ETA 2892.” Well, apart from the cheap-looking rotor, I don’t really see what “modifications” Brewmont undertook.

    Lastly, from a pricing perspective, Brewmont continues to offer watches of a rather modest and questionable quality at Breitling, IWC, Omega and co. prices. For instance, for exactly the same price of this Brewmont, one could purchase much more attractive and well-built watches produced by very prestigious brands such as the IWC Mark XVIII ($3,800), or the Breitling Superocean II featuring the new Tudor in-house movement, or even a Tudor Pelagos ($4,100) featuring the new in-house caliber, as well as a 500m WR, and a full titanium case and bracelet. Why anyone would pick the Brewmont over these watches is a mistery. https://uploads.disquscdn.com/images/14de90b1252883f2a10ca3e176ccac9acbb2313f09e512721cffb81836a4e433.jpg https://uploads.disquscdn.com/images/8d6b7181b655381e4f42619e8f0a7aef2dcb91b745a5c01fc90fc9d4309518c9.jpg https://uploads.disquscdn.com/images/cc2b78e5a155b5ed9108cdb6c630a6eb25ac15ccb869e1bdca66f91fac66be6a.jpg https://uploads.disquscdn.com/images/10e9a1fb1b19909a4004190f65f8087fdbb2377c6b11720f2c22dc8133c4e6e3.jpg https://uploads.disquscdn.com/images/3f1dc005c719a6330fdf58992149a93b2b094261fd8d82787864ba9e63a1ea55.jpg https://uploads.disquscdn.com/images/dfb7d21fe0baf2536d34093da4f2727880f78d4d4914ec38bedbbc77359f6212.jpg https://uploads.disquscdn.com/images/28ff6e0ffa8c2f77e115f0614b7d064c744df7d6fd18f9776a168fee0017fbb1.jpg

    • BNABOD

      “This watch “…just snuck by undetected” because there’s really nothing to detect.”……priceless

  • ABremontToWatch.

    I can buy a brand new Aquaterra on a bracelet for $3700. Or three Sinn 556. Get bent, Bremont.

    • Blake Carrington

      Bend it like Beckmont.

  • “Mach 3” seems like an odd name for a watch featuring hands that resemble the decidedly subsonic propeller props from the company’s logo. But, I’ll give them credit for the harmonious placement of the date window.

  • SuperStrapper

    Compared in looks to a Seiko Presage but looks more like a Seiko 5, and is basically spec’d the same as one.

    https://uploads.disquscdn.com/images/f847c3856f086fee1fe197cad99131e1f60fc1b6b3a2934e618d58aa71ad1700.jpg

    I honestly don’t go out of my way to dislike this brand but I really just find them to be little more than pretentious and insulting, as a consumer. I’m not even inclined to try them on let alone consider a purchase.

  • Raymond Wilkie

    Of all the watch boutiques in the world you walk into Breumant……………again.

  • Disillusioned Gene

    FUCK!

    That’s nice.

  • Chaz

    I call it Bree-monT.

    Do the owners call it that or Bray-mon? Or something else?

    I failed Pretentious Twat 101

  • Yan Fin

    Using Thumbs Down button.

  • BNABOD

    Yeeeeeeeeesss another Brew. I was eagerly waiting for this one and boy does it not disappoint. 4 large, no bracelet, triple trick case, anorexic hands, and the all mighty 2892 with the ever so impressive 38 hours of juice. What is not to like here …

  • Beefalope

    This is the kind of watch that makes me hate the business of watches.

  • Kumaran Ramu

    Couple years back i tried a bremont solo & MB models in person and i almost bought one. But at the last minute something hit my mind & walked away..and am glad i didnt but it..now i am planning on spending the money to buy a Seiko SARX055 & a Stowa marine classic..

    • Yan Fin

      Keep us posted

  • Mariano Ramirez

    Marketing attack! Get cover! They must have rly bad numbers to do this.

    • AW

      Commenters are too hard on Ariel and Benjamin. Social aspect of watch blogging is important, and I imagine English brothers are fun to be around. As a bonus they might let you drive one of their fancy cars. This looks like an 800$ watch to me, let’s add 300$ for all the advertising efforts. But I imagine Bremont can’t really do a Monta without completely alienating their core customers.

  • IG

    Shouldn’t be LONDRES instead of LONDON there to match the brand name grabbed from the French peasant?

    • BNABOD

      Yes but he was also a fighter pilot or crop duster we are not entirely clear about that

  • As Marius noted, outside of the rotor, this appears to be a bone stock ETA 2892 (with the date wheel at 6H option), so the power reserve is no surprise at all.

    Not a badly designed watch but essentially bland. Not bad, just without any real personality. Price, as usual for Bremont, is shall we say “optimistic”. The case is a quality item but even at that the value proposition is questionable.

  • Simonh

    Nice strap.

  • Yan Fin

    What is more reasonable and responsible:
    – to spend $3,895 on alcohol and not to purchase this watch , OR
    – to drink away $3,600 and not to purchase Corum Admiral?

  • Omegaboy

    Briecheesemont

  • I think this watch main distinctive feature is having no distinctive features whatsoever. There are better designed, cheaper ways to get an ETA movement by B&M or B&R or… OK it might be easier to name the Swiss brands NOT using it. There’s nothing wrong with the design of this watch not exactly iconic but not offensive either. It’s rather clean and understated which I sort-of like, but the price? As Marius pointed out, there are really good offerings at that price point.

  • Spangles

    I like how Jason Swire didn’t want his name attached to this.

    • Disillusioned Gene

      I thought it was written by that guy Justine.

  • Jeff Mead

    I own 2 Bremonts in my collection and while I like the watches, they are indeed overpriced if you pay retail and so you have to purchase them on the secondary market for the value proposition to make sense. I’m also tired of the case design; it just seems to me the black portion of the case, while perfectly fine in divers, doesn’t work so well in what I consider more of a dress watch. They could keep the grooved markings as sort of a brand recognition play, but please finish the sides as is the rest of the case.