I mention all of this as a way to understand the lower price. Typically when Chopard introduces a new limited edition model it comes with a price premium. The steel version of this 2013 Limited Edition Mille Miglia is about $1,000 less expensive than most other non-standard Mille Miglia models (and they don’t have the GMT hands). A few things are possible here. One, Chopard is testing the waters with a less expensive Mille Miglia that contains an ETA movement that will live alongside Classic Racing models with in-house made movements. Second, Chopard is overall quietly bringing down the price of the Mille Miglia collection. I assume these possible outcomes because of the new case that is clearly a bit more simple. It isn’t unattractive at all, but usually “new” means more money in the context of luxury watches.

The case uses plunger-style chronograph pushers and is very much in-line with the Mille Miglia DNA. Finishing and polish are quite good, and rather than have a display case back, the watch has a solid case back with the Mille Miglia racing sign logo. The case is also water resistant to 100 meters. Attached to the case is none other than the iconic Dunlap tire-tread style rubber strap we all know and love from these race-themed Chopard watches. The strap further uses a folding deployment clasp.

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While I do like the dials of the Chopard Mille Miglia 2013 Limited Edition watches I am not sure that I am in love with them. From a technical standpoint they are more simple, being flat with applied hour markers and a ring around the sub dials which are actually all connected. It looks like a landmass in the middle of a brown-gray ocean with lume-filled hour markers as islands. So I guess my real complaint is in the odd choice of colors.

Despite all that, the dial is rather legible and a unique take on the Mille Miglia for Chopard. The use of colors (while the tones themselves are odd) is good, and clarity is excellent. Chopard once again uses very well AR-coated sapphire crystals over the dials, and the flange rings help increase visual interest. It should not surprise you that a tachymeter scale is engraved into the bezel. The rest comes down to price. As you can see, the model comes in either steel or gold, so my comment on the “relatively low price” applies to the steel version mostly. That said, the Chopard Mille Miglia 2013 Limited Edition (of 2,013 pieces in steel) retails for $6,930 up to $24,360 for the 18k rose gold version (limited to 250 pieces).

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