April 14, 2014
by James Lamdin
Based on the ground floor of the Ritz-Carlton hotel on Central Park South, the new Bovet boutique had a grand opening ceremony late last year, hosted by the owner and Brand President Pascal Raffy. Also in attendance were artisans from the manufacture, demonstrating the hand-painting techniques used in their elaborate custom dials. The New York boutique is the brand’s fourth, with other locations in Moscow, Baku, and Berlin. As they have done in their previous locations, Bovet is offering an exclusive collection of 50 unique timepieces commemorating the New York opening.
Bovet, the storied Swiss watch manufacture chartered in 1822, has joined the growing ranks of high-end timepiece brands establishing a greater foothold on the American market by opening a flagship boutique in New York City. Known mainly for their incredibly ornate cases and hand-painted dials, Bovet hopes to capture the attention of a growing legion of high-horology enthusiasts and collectors in the Big Apple.