April 14, 2011
by Ariel Adams
Each two years we get to enjoy the unique pieces watch brands donate to the Only Watch auction event. Held in Monaco at the Monaco Yacht show in September Only Watch proceeds go to benefit medical research dedicated to fighting Duchenne Muscular Dystrophy. The auction part is facilitated by Antiquorum.
UPDATE: Click here to see my growing list of all the Only Watch 2011 auction pieces.
Starting in the spring, participating brands will slowly start to announce the special watches they are offering to the auction. These are often really exciting to see. The Only Watch rules dictate that all watches donated for auction must be unique. This either means the first piece in a limited edition, or a totally unique watch made specially for the event by a brand. None of the watches have been officially debuted yet, but I do have a list of the participating brands. Only Watch 2011 will be held September 22 2011 at 6pm or 4pm GMT time (actual starting time isn’t clear yet) in Monaco. Before that the pieces available for auction will be on tour around the world. Lots of new names this year. Here are the brands that will be donating unique pieces for the auction:
Look for updates when brands begin to release the special pieces they made for OnlyWatch 2011.