Oprah Endorses Ugly Tocs Watches

Oprah Endorses Ugly Tocs Watches

Oprah Endorses Ugly Tocs Watches Watch Style

Maybe I cannot actually say that Oprah herself endorses ugly watches; in all likelihood, Oprah has probably never even seen one of these watches. Regardless, her name and image is plastered all over the materials saying that her enterprise endorses these watches. So thus, it is enough for me to say that she herself does in fact endorse these fiendish creations with all her heat. Don't put your name (or allow it to be put) next to something you won't stand by.

Oprah Endorses Ugly Tocs Watches Watch Style O, The Oprah Magazine presented its recommendation last month of Tocs watches as part of a story on "the best gifts under $50." It is a line of not so attractive (in my opinion) women's watches that aren't even worth their budget pricing. You also have to check out the Tocs company logo which is laughable. About four minutes on Microsoft Word playing around with the Comic Sans font could have produced something nicer looking.

The watches are perfect for children. Not really for adults. They are much more than likely Chinese made (which are known for some good watches, and some very not good watches) with clear plastic cases, and plastic straps. Oh, and they are colorful, yes that have THAT going for them. The movements are all quartz, with a totally analog, analog and digital, and totally digital movement options. The tonneau shaped cases and those with numeral scattered faces are attempts to remind the likely buyers of watches they have probably never seen before, Franck Muller watches. One of the analog watches humorously has a plastic bezel designed off of a Audemars Piguet Royal Oak watch bezel. There you are going from at least $10,000 to $50. That was funny/cute. It really makes me think of the person staring at these watches online or in a showcase (they are at Bloomingdale's!) who might like the design, having no idea what sources such looks originated, and that Tocs is simple borrowing design accents.

Oprah Endorses Ugly Tocs Watches Watch Style

I mentioned that the Tocs watches are perfect for kids. Yeah, because they aren't going to stand up to a beating, don't even remotely look professional, and have that kid Crayola kinda look. I can say that the Tocs watches come in a lot of colors, which is fine, considering the fact that plastic color choices have no limits really. There is nothing refined, or particularly endearing about these watches. It is possible that I am jaded being exposed to the highest end watches that exist, but I can appreciate a $20 Casio, and these Tocs watches just leave me blank faced.

The Oprah article used a term that is new for me, "recessionista." My interpretation of this term refers to the bad economy, and how new budget minded fashionistas are seeking out inexpensive ways to still remain fashionable. I heartily fall into this mindset, and never want to spend too much to look good. But honestly, are these good looking watches? They are exactly the type of things I'd expect to find at a 99 cents store. With prices between $45 - $65, the Tocs watches are probably cost about 2-3 bucks a pieces to manufacture. Like I said, some of these watches would be a thrill for a 12 year old. I can see myself gifting one of these to a grown woman, only to have a follow up question asked - inquiring when the Barbie doll to go with the watch would arrive.

You know what the real recessionista does? That person goes to eBay, because they know that for $50 one can get a lot, with about 25,000 choices alone for women's watches under $50. You can probably triple that number if you combine men's, women's, and unisex watches together that fall into that budget. In fact, you can probably get 5 watches on eBay for $50 that are nicer to look than any of these Tocs watches. If you don't believe me, take a look for yourself. Even Tocs watches can be found for under half retail on eBay.

See WOMEN"S watches on eBay for $50 or under here.

See ALL watches on eBay for $50 or under here.

Oprah Endorses Ugly Tocs Watches Watch Style
Time Remaining: 1d 9h
Buy It Now for only: $12.95
Buy It Now
Oprah Endorses Ugly Tocs Watches Watch Style
Time Remaining: 3d 11h 2m
Buy It Now for only: $19.99
Buy It Now
Oprah Endorses Ugly Tocs Watches Watch Style
TOCS Brand New Lightweight Ani Digi Chrono Watch
Time Remaining: 4d 19h 53m
Buy It Now for only: $119.99
Buy It Now
Oprah Endorses Ugly Tocs Watches Watch Style
Tocs Cruise Double Loop Black Gift Box is scuffed Watch is New Watch WW02319N
Time Remaining: 5d 15h 35m
Buy It Now for only: $15.75
Buy It Now
Oprah Endorses Ugly Tocs Watches Watch Style
Tocs Analog Round Sporty Diver Gift Box is scuffed Watch is New Watch WW02301N
Time Remaining: 5d 15h 36m
Buy It Now for only: $15.75
Buy It Now
Oprah Endorses Ugly Tocs Watches Watch Style
Tocs Big Eight Round Red Mens Gift Box is scuffed Watch is New Watch WW02297N
Time Remaining: 5d 15h 40m
Buy It Now for only: $15.75
Buy It Now

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  • Ed Hoffman

    Ariel, did we forget to take our happy pill today? So hostile!!! Do you think I could really get a Barbie doll to match one of these? That would look awesome in my watch case. I wonder if there’s room in my winder for the pink one? I’ll check and let you know. Ed.

  • Ed,
    It makes me just as happy to write content like this as anything else. I am filled with joy when expressing to unsophisticated Oprah buyers what precisely they are buying. Unfortunately, chances are few of them are going to hanging out on a watch blog. Though, it is a important point I make, wouldn’t you say?

  • BlogReader

    One sentence: Tocs, the Crocs of watches.

  • Precisely. Both plastic, both ugly, both cheap.

  • Olga

    Hi there,

    I have to agree that you’re extremely hostile and negative…. these watches are very cute and for someone who is accustomed to wear a Cartier, I fell in love with the colors and the quality, they are extremely well made to be such a cheap watch… I would suggest you spend some time out of your time capsule and do some traveling, especially Europe and you’ll find that this is the style which has prevailed for years… I have a feeling you will want one of these in the future! by the way first time I read your commentary, and yes I guess extremes propel responses… take care.

    • Hi Olga,
      Thanks for the comment. I was just in Europe and I can say that watch love is much more widespread that in America, Tocs are mostly (if not all Women’s watches) – not being a woman, I didn’t pay too much attention to those watches in Europe. Remember that this blog is my opinion, and I am not saying you have bad taste for liking the watches. In the end, if you like Tocs watches, the minor investment isn’t going to hurt anyone. Thanks for commenting and take care.

  • kat

    I think this watch is cute!

    • Thanks for commenting Kat! What other watches do you think are cute as well?

  • Joey Rich

    My Family purchased 6 Tocs watches last month, we think they’re great, by the way we also went swimming with them, they’re holding up fine! Love Them TOCS!

    • Glad you are having a good experience. Thanks for commenting and take care.

  • Hello… as everyone is entitled to their own opinion, you are entitled to yours… perhaps you found these watches ugly, that is your opinion…and because you have a website, where you can say anything you want, get people to read it, and sell and offer advertising, why not share your opinion whether good or bad. My opinion of your writing is that you are a good writer, but a poor judge of style and fashion. YES these TOCS are not Expensive Designer Named Watches.. They are not meant to be..They are meant to be worn to accentuate and bring color and style to perhaps your wardrobe or the day you are having. They are meant to be fun, affordable and colorful. I myself have a Rolex and a Breitling, but sometimes I feel like wearing a TOCS and I get a lot of good comments about them… maybe its the outstanding color, maybe its because I am so good looking. My point is this…Great You think they are ugly…don’t buy them.. but why try to disuade others? What does that accomplish.. How many movies have you watched that critics hated? Critics that make a lot of money and are supposed to be professionals or how many times have you eaten at a restaurant that critics did not like.. Everyone has their own taste.. Why do people feel they must push theirs onto others? PS… I wear my TOCS in the water, on my boat, my children wear them and my wife and her friends LOVE THEM.

    Some people hate TOCS… OTHER PEOPLE JUST LOVE THEM… I have seen some UGLY watches too.. I even had on a 1 Million dollar Diamond Jacob & company watch on at the jewelry show… to me it was ugly and gawdy and too showy.. but you know what… They only needed 1 person to like it enough to spend that much…. To each his own.. My Mother used to say this… Now I find myself saying it to my kids… IF YOU HAVE NOTHING NICE TO SAY, THEN DON’T SAY IT….

    • Sam,
      I think you are missing the point of what I do. I am critic and reviewer. I don’t have to say I like everything because I don’t like everything. With Oprah endorsement the TOCS brand ought to do fine. I did not suggest that TOCS are bad watches, merely that I don’t like them, and I explained why I didn’t like them. If someone likes the watches, I wish them satisfaction in their purchase. To have a product in the market is an invitation for feedback. Editorial is about saying what you think and backing it up with reasons. It is not about being polite. In fact, I encourage people to disagree with me if they feel so inclined. It all makes for healthy discourse. I present people with watches both good and bad. I don’t tell people what to buy or not. That is up to them. I am sure you can appreciate that. And yea, you are right. Jacob & Co. watches for the most part ARE Ugly. So we agree. Price is not an indicator of attractiveness. Thanks for adding to the discussion and take care.

  • ladykay

    These watches are really cute. I actually saw them on InStyle magazine. They fit with a lot of the style of today. Vibrant colors are very popular right now. I love the purple and green Tocs.

  • Liz

    Wow, I really don’t understand what you have against these cheap, adorable little watches. They bring back fond memories of my Swatch days when I was a kid. Totally buying one for days when my outfit could use a little more fun!

    • If you like them, enjoy them. Just not my style and I think they are overpriced. Take care!

  • jes

    I myself own a tocs watch and i love it,infact i went to bloomingdales today to buy another one but they did not have the color i wanted. this is my take if it was on oprah it has to be great, she has very deligent people testing and using any
    new product first before she actually showcases it on her show. Remember she is there to help us how to look good at a decent price. thanks

  • NOprah

    If her name wasn’t linked with the things, no doubt they would have a hard time charging people a tenth of the retail price, to be honest I would be angry to find one for free in my box of cereal.

    • I’m glad someone agrees with me!

  • sheila newman

    I just bought my first Tocs watch 5 minutes agon on ebay, then read this. I paid 10.00 with shipping and the tags are still on it. At that price its disposable. Would I have paid 50.00 or more? Probably not. Thanks for the info!!!!

  • Zoe Panther

    I am female, and one of my dream watches is a Breitling.
    Rolex, of course, is another one. I have loved watches all my life; for everyday, I like Invicta watches.
    As Liz said, I also like Tocs cos they remind me of my carefree Swatch days. I also like the colourful Nixon watches for the same reason; a bit of an Hommage.
    I have Mont Blanc pens, but do use glitter gel pens sometimes 🙂
    Now, Crocs shoes are just not for me; but anybody else wanting/wearing them, that is fine to me. Lastly, I do not care who endorses a product; I just like what I like.