October 10-13, 2013 is the inaugural "Festival of Watches" event in Beverly Hills, California. Los Angeles has sorely needed a decent watch event and this is a good start. The Rodeo Drive Chamber of Commerce in collaboration with a range of watch boutiques will have some special events, open store hours, and watches during the festival period. The real night to enjoy the event however is October 10th starting in the late afternoon from about 6-9pm. Many of the boutiques will have special "open houses" that include everything from an exhibition of special timepieces, watchmakers, gifts, and probably a decent helping of complimentary drinks.
The map above shows each of the boutiques that will be participating in the Festival of Watches. Stores include Westime, Porsche Design, Louis Vuitton, Rolex, Patek Philippe, The Tourbillon Store, Montblanc, Hublot, Jaeger-LeCoultre, and more. Even though the event will go from October 10-13, the 10th is probably the only evening with extended store hours. The retailers are close enough together to do a simple walking tour of them all.
aBlogtoWatch will be there on the evening of October 10th surveying the stores and taking some pictures. You can follow along (or participate) with #rodeowatchfestival (a hash tag we just came up with as event people don't have one designated). So if you are in the Los Angeles area come on down and check it out next week. rodeodrive-bh.com/festivalofwatches