With a deep and historic connection to sports, it comes as no surprise that TAG Heuer has put out its share of sporting-centric models over the years. While this is most prominently shown in its ongoing motorsports-themed offerings, the brand also branched out into the world of specialized equipment for golfers in 2019 with the original TAG Heuer Connected Golf Edition smartwatch. With the entire Connected line moving to its third generation in March of this year, the watchmaker has returned to heavily revamp its golf line for the third generation Connected platform. The resulting new TAG Heuer Connected Golf Edition features a host of new hardware and software, all custom designed to deliver the most relevant data possible on the golf course.

The TAG Heuer Connected Golf Edition begins with the third generation Connected’s 45mm case in black coated titanium, customized with a handful of golf-centric touches. The overall case design bears a family resemblance with TAG Heuer’s more traditional Carrera line, featuring the distinctive angular beveled lugs and maintaining the balanced visual proportions of the crown, pushers, and bezel. This bezel is the greatest departure from the mainline third generation Connected, with a custom design featuring 18 sectors for instantly tracking performance across each hole of a full golf course in conjunction with the watch’s golfing modes.

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Naturally, the new dial display options available with the TAG Heuer Connected Golf Edition are primarily centered around golf statistics and course telemetry, especially paired with the brand’s recommended TAG Heuer Golf app. These include 3D mapping of 99 percent of golf courses around the world, shot tracking, scorecards, distance to hazards on each hole, and professional player statistics for available courses for players to benchmark their own performance. The biggest new addition to this lineup is the Driving Zone system, which tracks wearers’ previous performance and offers shot and aiming advice accordingly for each hole in real time. Beyond golf, though, the Connected Golf also offers a general fitness tracking suite for running, cycling, and walking. The Google Wear OS operating software also allows for a wide variety of other functions beyond simple timekeeping, including but not limited to a chronograph, alarm, calendar, weather, maps, integration with Google Pay, voice-activated Google Assistant and Google Translate functions, email integration, and message notifications.

The Qualcomm Snapdragon Wear 3100 processor inside the new TAG Heuer Connected Golf Edition is powered by an all-day rechargeable battery, with the brand claiming 20 hours of regular use between charges including 1 hour of dedicated sports app use. If sports apps are used continuously, this life cuts down to 6 hours, but an impressive 1.5 full charging time from empty keeps this from being too much of a nuisance.

TAG Heuer offers the Connected Golf Edition with a new white rubber strap featuring the distinctive dimpled texture of a golf ball. Coupled with vibrant green contrast stitching, this pattern certainly gives a nod towards its intended use, but the execution of the strap veers dangerously close to kitsch. For those looking for a more discreet option, TAG Heuer includes a second strap in perforated black rubber with each watch, made easily accessible with the brand’s quick change strap system.

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While not the most versatile member of the current Connected line, the new TAG Heuer Connected Golf Edition offers truly impressive functionality and detailed statistics for golfers at nearly every course in the world. Pre-orders for the TAG Heuer Connected Golf Edition are available now through the brand’s website, at an MSRP of $2,550. Learn more or order at TAG Heuer website here.

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