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The Old World Benzinger Way Of Luxury Watch Production

The Old World Benzinger Way Of Luxury Watch Production Featured Articles

Watch news is always filled with stories of innovation, exotic materials, new complications, and novel ways of displaying information. While "new" is often exciting, there is something splendidly serene about seeing traditional, as opposed to modern, watch art. There was a time around the turn of the 20th century when watch making went in two directions. While watches began to lower in cost enough to become available to many more people, the ultra rich needed something to brag about. Hence came a golden age in the long history of watch decorations. While this was by no means a new endeavor as "engraving" really started in the 15th and 16th centuries, it was a time to become uniquely creative and literally shove as much detail on each available empty space on watches and other items as well. While this design ethic is the absolute antithesis of "minimalism," it is a testament to one's dedication to their craft. Today the rise of industrialization has all but eliminated the role of the craftsman.

Today, such watch decoration is rare. The machines that exist to create guilloche patterns and miniscule metal etchings/engravings called "machining" are rare and often antiques. Today's machines use lasers to inscribe metal, not fine machinery. The watch makers and decorators who are still around exist with rarity and operate with a passion for timeless traditions. Once such house is Benzinger, located in Germany, where such engraving art is still alive and well.

The Old World Benzinger Way Of Luxury Watch Production Featured Articles The Old World Benzinger Way Of Luxury Watch Production Featured Articles The house of Jochen Benzinger does several things. They make their own highly decorated watches, they decorate other manufactures' new watch, and sometimes they will even take an existing watch and add decoration to the movement. This latter practice can take an already nice watch and add an amazing detailed set of decoration on the movement, rotor, and sometimes even the face of the watch. When you are dealing with a smaller operation like Benzinger, one can expect such level of personalization and individual attention. Bezinger literally endows its watches with a sea of engraved art on each surface of the watch, no matter how rarely the parts are viewed by the human eye.

In the United States Benzinger watches are rare. The popular online German watch retailer is luckily an authorized Benzinger retailer and always has a couple of fine examples. See The Jochen Benzinger watches at here. While Benzinger watches are on the higher-end of German watches, they are certainly not unreasonably priced when compared to Swiss watches with similar levels of details and refinement. Sure Benzinger watches are not for everyone to wear, but anyone can appreciate them. These watches are destined to populate many watch museums in the years to come as even the news ones are pieces of history in themselves.

See what Benzinger watches are available on eBay here.

See Benzinger watches on Amazon here.The Old World Benzinger Way Of Luxury Watch Production Featured Articles

About the Author

Fueled by an unshakable love for horology and a general curiosity for intricate things, Ariel Adams founded aBlogtoWatch in 2007 as a means of sharing his passion. Since then, ABTW has become the highest trafficked blog on luxury timepieces, and Ariel has become a contributor to other online publications such as Forbes, Departures and Tech Crunch, to name just a few. His conversational writing style and inclusive attitude brings a wider appreciation for watches the world over, and that's just the way he likes it.

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  • Ronald L. Benzinger

    Jochen These are the most astounding watches I have ever seen. They just have that captureing alure about them. Truly all master pieces.


    • Glad you like the watches. They are great aren’t they?

  • Ronald L. Benzinger

    I was wondering if there was a way to get one of these watches for a retirement gift for myself from 29 years of service in the U.S. Army? What I mean to say is can they be personalized to reflect personal accomplishments? Also is there a family discount? 🙂

  • mark

    I have a custom made from jochen benzinger, nothing fancy, classic dial with small seconds at 6..similar to Breguet classic…..i am an actual Breguet nut having owned 7, but Benzinger watches are so unique and the craftsmanship is unparralled..pure beauty par excellence