Losers:

1. Chanel Premiere Flying Tourbillon

It is difficult to gauge the market strength of high complication ladies watches, but this is precisely what the Chanel Premiere Flying Tourbillon is. An inherently beautiful watch, it is competing in a very male dominated market. Estimated price: 150,000 – 200,000 Euros. 2013 auction price: 75,000 Euros

 

2. Chopard L.U.C. Tourbillon Engraved

With a lot of unique decorative engraving and an in-house movement, it should have been a no-brainer for Chopard to see a price in the estimated range for their arguably well-priced L.U.C Tourbillon – but that didn’t quite happen. Estimated price: 120,000 – 160,000 Euros. 2013 auction price: 65,000 Euros

 

3. Christophe Claret X-Trem-1 Pinball

Christophe Claret clearly makes impressive, albeit niche high-end watches. The colorful “Pinball” version of the already unique X-Trem-1 was polarizing for sure and had a color scheme that likely over-shined some of its more interesting technical achievements. Estimated price: 230,000 – 300,000 Euros. 2013 auction price: 100,000 Euros

 

4. DeWitt Twenty-8 Skeleton Tourbillon

DeWitt has been struggling over the last few years, but they do have nice products. With a tourbillon and a lot pricey baguette-cut diamonds you’d think this watch would have gone for a pretty penny. Nevertheless, the market dictates what it wants. Estimated price: 250,000 – 300, 000 Euros. 2013 auction price: 120,000 Euros

 

5. Louis Vuitton Tambour Spin Time Regatta

Much of the time in Only Watch’s past, a strong brand name helps assure value. In 2011 Louis Vuitton’s Only Watch entrant did rather well. This sailing chronograph, with a sailboat on the dial is interesting, but it turned out not interesting enough. Estimated price: 60,000 – 80,000 Euros. 2013 auction price: 40,000 Euros

 

6. Richard Mille Tourbillon Prototype Yohan Blake

It isn’t a secret that Richard Mille watches can be wildly priced, even for luxury watch standards. With the second highes estimated price, next to the Patek Philippe, the Yohan Blake prototype was asking for a lot – despite the fact that Mr. Blake wore it during the London Olympics. Even though it missed estimates by 100,000 Euros, it still got a lot of money for what it is. Estimated price: 450,000 – 500,000 Euros. 2013 auction price: 350,000 Euros

 

7. Roger Dubuis La Monegasque

Some part swapping put an existing Roger Dubuis automatic tourbillon movement inside of another case (La Monegasque). The result took something meant for Monaco and gave it one of the brand’s very nice tourbillon movements. This perhaps speaks more to interest in La Monegasque collection versus the brand’s tourbillons. Estimated price: 120,000 – 160,000 Euros. 2013 auction price: 70,000 Euros

For the full list of Only Watch 2013 auction lots with estimates and final prices you can check with our friends at Watchonista here.