Only Watch 2013 Auction Winners & Losers

Only Watch 2013 Auction Winners & Losers

Yesterday in Monaco, the Only Watch 2013 auction was held and the results are in. The event is meant to raise money for a medical charity, to which 100% of the proceeds go. Each of the watches submitted are totally unique and donated by the participating brands. People get very interested in the results, as it is not only a sign of the economy when it comes to Monaco's wealthy elite (and others), but also the interest people have in specific brands and models. The total yield of Only Watch 2013 was 5,066,000 Euros (most of which is thanks to a single watch).

For 2013 there were some major winners and losers. All the lots sold of course, with some going over estimate, and some under estimate. Most of the lots however sold within the estimated price, and those aren't covered in this article. So let's take a look at the major winners and losers of the 2013 Only Watch auction. This article will only cover select lots, and for a full list of all the watches that were up for auction you can see our original Only Watch 2013 article here.


Only Watch 2013 Auction Winners & Losers Sales & Auctions

1. Patek Philippe 5004T

I'd like to say "wow, wow, wow," but the super price fetched for this unique titanium Patek Philippe watch isn't completely surprising. We first covered the Patek Philippe 5004T watch here in more detail. The no-longer-being-made 5004 series was always a winner at auction, but this version is perhaps the last of its kind and the only one ever produced in titanium. Sure to be an auction favorite (again) sometime in the future, the yield for this watch accounted for over 3/5ths of the total auction yield for the entire event. Getting almost $4,000,000 alone. Estimated price: 400,000 - 600,000 Euros. 2013 actual auction price: 2,950,000 Euros


Only Watch 2013 Auction Winners & Losers Sales & Auctions

2. Chronoswiss The Three Apes

The uniquely engraved dial and design made this Chronoswiss extra-special. I think at first glance many people felt it was something from Vacheron Constantin with a hand-made dial such as that which uses monkeys to portray the concept of "hear no evil, see no evil, speak no evil." Estimate price: 22,000 - 32,000 Euros. 2013 auction price: 42,000 Euros


Only Watch 2013 Auction Winners & Losers Sales & Auctions

3.  Girard-Perregaux Chrono Hawk

New for 2013, it looks like Girard-Perregaux's updated Hawk (Chrono) watches are going to do well. This unique black and red model beat estimates by an impressive margin. Estimated price: 14,000 - 18,000 Euros. 2013 auction price: 32,000 Euros


Only Watch 2013 Auction Winners & Losers Sales & Auctions

4. Laurent Ferrier Galet Classic Tourbillon Double Spiral

A purist favorite, the still new Laurent Ferrier brand has classic watch lovers perpetually enthused with their Galet Classic Tourbillon Double Spiral. This unique model narrowly beat estimates, but that is impressive for a small brand. Estimated price: 100,000 - 120,000 Euros. 2013 auction price: 130,000 Euros


Only Watch 2013 Auction Winners & Losers Sales & Auctions

5. Maurice Lacroix Masterpiece Seconde Mysterieuse

A quirky modern watch with a cool seconds hand, this unique all-black Masterpiece Seconde Mysterieuse watch shows that Maurice Lacroix is hot right now. Estimated price: 15,000 - 20,000 Euros. 2013 auction price: 30,000 Euros


Only Watch 2013 Auction Winners & Losers Sales & Auctions

6. Ulysse Nardin Marine Chronometer Manufacture

Aside from a few small differences such as "Only Watch" on the dial, this version of the new for 2013 Ulysse Nardin Marine Chronometer Manufacture with an in-house made chronograph movement is very similar to the retail version. Nevertheless, the strength of the brand shows as it beat price estimates. Estimated price: 30,000 - 40,000 Euros. 2013 auction price: 45,000 Euros

  • Ulysses31

    It doesn’t surprise me that a lot of the uglier watches didn’t make their estimates.  Perhaps some people have better taste than I credit them for.  The movement on that Laurent Ferrier is is divine, though the beige front is a little understated.  The UN is a good looking watch too – not as crazy as some of their other stuff,

  • somethingnottaken

    I’m surprised the Chopard fared so poorly in the auction. It’s also interesting that several of the (relatively) lower priced brands and watches performed above expectations.

  • Kris C

    I think the watch looks great, on both sides, and we don;t need to discuss that movement, but the price paid for the Patek is plain retarded. Makes zero sense. To me anyway, but what do I know. 

    The Chopard looks like some douchbag’s sweater vest at a golf course, and I’d have to think at least twice before I considered paying even $100 for that RM. 

    Surprised with the RD, I think it;s a magnificent watch both aesthetically and mechanically, but I guess it;s a brand that still has a ways to go in terms of recognition. I’m dissapointed with how the Christophe Claret did, but because I love the watch. It’s not hard to see that the hoity-toity types with the deep pockets likely wouldn’t ‘get’ the appeal of what that watch offers with the flashy colour scheme, especially sitting in line with relatively sober company on the auction block. 

    Agree wholeheartedly with Ulysses on the Ferrier watch – probably could have been the best looking watch at the event if it weren’t for the granny-panties dial.

  • Surprise #1: The strap on the PP…what where they thinking??? Yeah it mirrors the dial but it looks really cheap! 20$ Hirsch cheap. And is it possible that a PP insider is buying these watches just to feed the hype?
    Suprise #2: WHO estimated that the LV would fetch 60-80k ??? For a stock LV case in Gold with nothing but a fun dial? This shouldn’t have sold for more than 8K in Gold–and around 3K in S/S. At 2K street i’d like one please.
    Surprise #3: The GP–wow I didn’t see that one coming–almost double its estimate. I think it will sell for around 5K once the owner realizes his/her mistake…It’s not a bad watch per se…for 5K.. Let me just set the ebay alert. All done.

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