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Werenbach Mach 33 Watches

Werenbach Mach 33 Watches Watch Releases

Sponsored Post written for aBlogtoWatch by advertiser.

The connection between watches and space travel has proven to be one of the most marketable approaches for watch brands to take when launching their products. But, with the exception of an elite few, these connections are often convoluted, forced, and at times, unsubstantiated. Werenbach, a young Zurich-based company, is seeking to create a new connection between outer space, the watches they make, and the customers who wear them. With materials sourced from the actual Soyuz MS-02 Spaceflight and new digital features, the Werenbach Mach 33 collection aims to provide wearers with a comfortable and stylish watch that also allows them to pause and reflect on aspects of their humanity.

Werenbach Mach 33 Watches Watch Releases

Named after the escape velocity needed to overcome Earth’s gravity, the Werenbach Mach 33 watches are available in both 42mm and 38mm case sizes. In addition to the Soyuz rocket material incorporated directly into the dial, one of the key features found in these new watches is a small, built-in microchip. By means of NFC technology wearers can link the watch directly to a smartphone and immediately receive a current livestream of the ISS High Definition Earth Viewing System (HDEV). The idea behind this feature is to allow wearers briefly experience the “overview effect” by connecting with four ISS stationed cameras. Additionally, wearers can gather unique data relevant to their watch and information about the specific rocket piece built into the dial.

Werenbach Mach 33 Watches Watch Releases

These Werenbach Mach 33 watches are also produced with a monocoque case housing. This means each case is milled from a single metal block as one piece, resulting in a design that has no caseback. Water resistance is 5 ATM and every variant is fitted with a scratch-resistant sapphire crystal over the dial. Powering it all is the Miyota Quartz GM10 movement, a fine choice that’s both durable and low-maintenance.

Werenbach Mach 33 Watches Watch Releases

Werenbach Mach 33 Watches Watch Releases

Looking at the dial, wearers are greeted with a clean layout on both the “Classic” and “Sport” versions. Large broadsword-style hands allow for high-contrast viewing and an application of Super-LumiNova supports low-light legibility. Above 6 o’clock, a small cutout displays the actual Soyuz rocket material fitted onto the dial and a basic date window is found at 3 o’clock. Perhaps the sportiest variant is the “Planet 9,” which features a completely blacked out case, strap, and dial with high contrast white minute and hour scales.

Werenbach Mach 33 Watches Watch Releases

No matter which variant you choose, the Werenbach Mach 33 collection is sure to impress. Each model offers a unique opportunity to connect with outer space in a very personal way and Werenbach is proud to continue their development of this fun and entertaining technology. Depending on the model, pre-sale prices range between 179 CHF and 279 CHF. You can learn more by visiting Werenbach’s official site. werenbach.ch

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  • SuperStrapper

    I have no idea what this watch is trying to accomplish. Why do I need the watch to view the livestream? I can go to ustream.tv right now and watch it without anything on my wrist.

  • LetoAtreides69

    Lugs look long – same as nomos. at least reasonably priced.
    saved you 179-279: https://eol.jsc.nasa.gov/ESRS/HDEV/

  • Gokart Mozart

    “The connection between watches and space travel has proven to be one of the most marketable approaches for watch brands to take when launching their products. ”

    We are not Omega, Fortis or Bulova. But we have taken lessons from Bremont on how to add non watch bits and bobs and stick it in or on the watch Now we are trying to cash in as well.

  • Raymond Wilkie

    Bonkers.

  • Horum Positivium

    By means of NFC technology wearers can link the watch directly to a smartphone and immediately receive a current livestream of the ISS High Definition Earth Viewing System (HDEV).Er… what? why?

  • “But, with the exception of an elite few, these connections are often convoluted, forced, and at times, unsubstantiated.”

    Indeed.

  • The perfect gift for a Flat Earther.

  • Playboy Johnny – Team Marius.

    Sorry but, Playboy Johnny does not wear Miyota….Ever.

  • Brandon Clark

    To be frank, I’m hugely disappointed in this release. Your first campaign was everything I expected and wanted. Was it a bit gimmicky to throw in a dial made of discarded Soyuz rocket pieces? Sure. But as a space nerd, I’ve been looking for something like this, so I didn’t really care. Unfortunately, I discovered Werenbach too late to jump on their first campaign, (where it was aptly priced) and now I’m hesitant to drop $1800 on the one I want. So I was really looking forward to this release, hoping it to be an update of your first run. But the gimmick is reduced to a tiny plate that has no resemblance of a Soyuz rocket. The microchip thing is something that, even as a space nerd, I would use maybe once and then forget about it. Not impressed.

  • Ulysses31

    I like the contours of the case. It’s nice that it looks both modern and somewhat robust. The dial, though, is a complete mess. As for the space tie-in gimmick, I have zero interest in brands that try to add some speck of metal, or lunar dust, or whatever other element into their watches expecting it to somehow grant their product some kind of mystical marketing power.

    Generating romantic, nostalgic feelings for the bygone era of the space race is difficult when the brand is totally new and without any significant history. Those things are built up over time. This is something that Bremont gets wrong over and over again, and why so many of us see their tactics as nothing more than a cynical exploitation of historical events, and an insult to truly great pioneering men and women from the past in order for them to rake in the cash. Don’t be like Bremont. Additionally, it’s hard to feel any kind of emotion for a watch that contains a piece of a rocket that is run-of-the-mill, and not really special at all because it was no doubt manufactured recently and not even involved in a historic event. Launching cargo and crews to the ISS has become routine.

    I think if there’s any saving grace for this watch it is that it is relatively cheap and offers an attractive case design. If the dial was redesigned to be more attractive, this watch would be able to sell itself.