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Why You Need To Know About The Wider Spectrum Of Watches

Why You Need To Know About The Wider Spectrum Of Watches Featured Articles

Each year, aBlogtoWatch publishes between about 750 and 800 articles (perhaps a bit more) on watches and topics related to watch love and appreciation. What people don’t see are all the watches we decide not to cover for various reasons. Little in our articles refer to the types of things that we don’t cover or why – yet, the reality is that those topics and products are vast.

Why You Need To Know About The Wider Spectrum Of Watches Featured Articles

You might want to ask, “why did you title an article referring to the benefit of knowing about a wider spectrum of watch products and the proceed to mention all the stuff you don’t write about?” If you thought about that, then it is a good question. I begin this way because I want people to appreciate that the things we cover on aBlogtoWatch involve careful consideration, and not everything makes it. We actually can’t cover everything we want to, and the things we do cover don’t all represent watches that we want to wear or buy. aBlogtoWatch’s editorial coverage attempts to combine the wonderful, the interesting, the sometimes amusing, and the items that, while good or bad, help send a valuable lesson about buying or liking timepieces.

Why You Need To Know About The Wider Spectrum Of Watches Featured Articles

I suppose you could say that aBlogtoWatch has an agenda, and that agenda isn’t to just cover what we think people will be happy buying, but also those things which help people become better watch consumers, as more educated collectors. aBlogtoWatch further has a very different take on editorial than other publications that cover the luxury industry. We try not to take ourselves too seriously, we think that fun and humor has a place in the luxury world, and we really dislike pretentiousness. More so, we feel it is important to be super transparent with our audience – a concept that, in many ways, is the anathema of the luxury industry.

Why You Need To Know About The Wider Spectrum Of Watches Featured Articles

On top of that, we really dislike the idea of telling our audience what to do. Myself and the team aren’t people that like being told what to do (let’s say that at least one thing aBlogtoWatch staffers share in common is a disdain for traditional authority), and we don’t want to tell our audience what to do. We respect you and our mission is to educate and inform. My personal feeling from a lot of “traditional” media (especially that in the luxury space) is that, rather than attempting to “educate and inform,” it attempts to “dictate and instruct.” What does all that mean? Well, I’ve said it before, and I will say it again; if aBlogtoWatch has a single goal, then it is to help the good people who come here have improved critical thinking skills and insight into the complex task that is choosing and buying watches.

Why You Need To Know About The Wider Spectrum Of Watches Featured Articles

Someone who will remain nameless (as they requested) but who is a celebrated watch industry veteran told me once that the watch industry will never fully embrace aBlogtoWatch because it tampers with how high-end watches are sold and marketed. “The watch industry is 20% substance and 80% smoke and mirrors,” he admitted. He advised that if you play along with that and continue the fantasy that is luxury and exclusivity, then they will embrace you. If you become too honest and don’t perpetuate the myths, then some will always remain at an arms-length distance.

Let me be clear that what he said is totally true, but the reality of it stung me – that being honest and open to a consumer base that I not only respect, but am part of, would ultimately prevent aBlogtoWatch from achieving its business goals. We do this because we love watches, and the deeper we love watches the more interested we’ve become in the industry that produces them. You cannot, in my opinion, really cover the watch industry by exclusively talking about products and a brands’ marketing relationships. More so, you can’t cover the watch industry by merely focusing on specific pricing categories. And that latter point is at the heart of what I want to talk about.

Why You Need To Know About The Wider Spectrum Of Watches Featured Articles

I posit that as a watch lover, you need to know about the full spectrum of the watch industry in order to be a well-rounded timepiece consumer. That means you need to know about what goes on in the $100 watch world all the way up to the $1,000,000 watch world. Why? At the very least, because the watch industry itself will not tell you what is truly impressive for $1,000, or $5,000, or $50,000, or $500,000 dollars. As a watch consumer, it is your responsibility to understand what you are paying for and what type of value you are getting.

Why You Need To Know About The Wider Spectrum Of Watches Featured Articles

One of the most flattering comments I receive from aBlogtoWatch audience members is how much you all seem to appreciate the variety of watches we cover. Not only in terms of prices, but in terms of designs, and sheer oddity. aBlogtoWatch is a reflection of the interests and tastes of the people who write for aBlogtoWatch. That means we feel inspired or compelled to cover something, and I say, “go for it.” Does that mean there are watches on the site that I personally would not buy? Yes, of course. Sometimes we cover watches that, while interesting, I would tell people to avoid unless they really didn’t mind about weak value proposition. But knowing that such products exist is in and of itself newsworthy. Not everything we cover needs to be “watch porn.” Sometimes education value alone is enough for me.

Why You Need To Know About The Wider Spectrum Of Watches Featured Articles

The watches we don’t cover are frankly those that are too boring, too common, too generic, or just too bland to discuss. If there is anything that I avoid like the plague, it is watches that are dull – but that represents my own opinions, and your feelings my vary. These watches mainly seem to come from all the overly eager people seeking to crowdfund some generic watch design with parts from Asia and their name on it along with an uninteresting “brand story.” It would be entirely too tangential to discuss what bothers me with these business practices, but let’s just say that lame watches will not get a lot of lip service on aBlogtoWatch.

Why You Need To Know About The Wider Spectrum Of Watches Featured Articles

That also goes for watches from some of the world’s largest brands. We have a venerable stockpile of watch images from our meetings with brands over the years that we have never covered. Either they slipped through the cracks or no one on the team felt as though they could muster up enough words to merit a post. Are you missing out by not reading about these watches? Perhaps a bit, but our job is to make sure that what we do cover on aBlogtoWatch tells you what you need to know about what is new and noteworthy in the watch industry.

Why You Need To Know About The Wider Spectrum Of Watches Featured Articles

Other publications in this space are a bit more “calculated” in how they wish to present themselves to both you and the luxury watch industry itself. They do this primarily for the perception of brand image, but also because of business. There is no shame in trying to make money, and if it weren’t for a bit of entrepreneurial spirit, aBlogtoWatch would not exist. With that said, readers need to understand that certain publications attempt to shape themselves in order to present a marketing image for brands that they want to sell advertising to. That’s fine and all, but consumers should be aware of the implications of that in terms of how it effects a publication’s editorial coverage and voice. The main point is that aBlogtoWatch both advocates for and attempts to present itself with full transparency – that funny little topic I mentioned earlier which the luxury industry is really not very comfortable with.

Why You Need To Know About The Wider Spectrum Of Watches Featured Articles

On aBlogtoWatch, advertising is pretty transparent, and we make it clear what is and isn’t advertising. And yet, people still sometimes make odd comments that illustrate a belief they have that someone is paying us to say something or to have some opinion. Frankly, aBlogtoWatch is not that easy. Seriously though, aBlogtoWatch really has no long-term gain by selling our voice. If that were to happen, perhaps we could make additional revenue in the short-term, but the long term play results in an audience that no longer trusts us. I don’t want to participate in a publication whose goal is to manipulate its audience, nor do I want an audience who is not concerned about being manipulated.

Why You Need To Know About The Wider Spectrum Of Watches Featured Articles

All of that is to say that we don’t allow revenue interests to get in the way of what types of things we cover. Sometimes we cover a brand or product that in hindsight might not be that amazing. Sometimes, we miss out on a story that we would have otherwise found very interesting. But, overall, I am happy with the variety of things we cover on aBlogtoWatch because it helps separate the bad and identify the good.

How does one identify the good? What makes a good watch or product overall? Is it brand? Is it the time a company who makes the products has been in operation? Is it history and heritage? In my opinion, no. A good watch is one where you can check off things it doesn’t have that would take away from its ability to perform well. This is the opposite of how most people think, but it is how I apply design critique.

Why You Need To Know About The Wider Spectrum Of Watches Featured Articles

Does the watch have bad legibility? Does the watch have poor finishing? Does the watch have a balanced, symmetrical design, does the watch “not work?” Judging watches, for me, is about asking these questions and getting as many “no” responses as possible. This is because, otherwise, you are left with sheer opinion and taste – which, for me, is not a good criteria for evaluating a watch. What would you rather know, that a watch doesn’t fail on a range of criteria or that the reviewer personally likes it? I feel that the former is more useful to you as a consumer.

Don’t get me wrong, when reviewing or covering a timepiece, I do want you as the reader to be aware of the subjective feelings of each writer, but at the end of the day, you should like or dislike a watch for personal reasons as an educated consumer who knows what to look for and what to avoid in a watch. That education element of what we do isn’t always easy, and it isn’t what all readers want all the time. I myself am guilty of not spending enough time reading as much about topics I am interested in and looking for “quick” answers for questions about products that I want to get.

Why You Need To Know About The Wider Spectrum Of Watches Featured Articles

Does that same need for immediate expert approval apply to timepieces? Yes and no. While there are some serious “dos and don’ts” of watch buying, what people end up buying is actually wearable art. The emotional component of wearing a traditional timepiece is something that is deeply personal. People ask me all day long, “what watch should I wear?” Policy and lack of time force me to ignore these queries because I don’t want to be in a position to tell people what watch to wear. I want people to learn enough about watches to make that decision for themselves. I don’t want my friends to wear the same watches I wear, I merely want them to wear watches for the same types of informed reasons.

Why You Need To Know About The Wider Spectrum Of Watches Featured Articles

Covering a large spectrum of watches allows us to better understand the ecosystem within which we work. Anyone with some experience in the watch world knows that price doesn’t always equate to value, and so much marketing and other non-mechanical elements go into why a watch is priced one way or another. I am a purist who focuses entirely on the watch itself. The lifestyle around the brand, the other people who wear it, the age of the company making it, and related factors mean almost nothing to me. I judge each timepiece for what it is independently – and that allows me to have an open mind. For this reason, aBlogtoWatch is more apt to discuss new brands or novel designs while the more conservative contingent among us do not. It might not be cool to be open minded, but it is wise.

Why You Need To Know About The Wider Spectrum Of Watches Featured Articles

For those people who purchase timepieces of “notoriety” merely to fit into a particular social or status group, I have little to say to them. I appreciate that they are trying to include themselves in groups that they find value in, but to me, this is a form of being a poser. Anyone with money can go out and buy fancy things that someone else put a lot of love and effort into. Truly understanding those items is a more important virtue for me. I hope that what I do on aBlogtoWatch helps people have good conversations about watches. If the only outcome of our work was that, I would be happy.

Why You Need To Know About The Wider Spectrum Of Watches Featured Articles

When it comes to the people who write for aBlogtoWatch, my philosophy is simple; contributors should actually contribute their own feelings, opinions, tastes, and experiences to this communal watch conversation. I actually prefer it when people who work for the site have different opinions than me on watches. Perhaps, something I love to wear, they hate, or vice versa. I relish that polarization of opinion. I relish the healthy debate that such difference brings to our team meetings or while we meet with brands at trade shows such as SIHH and Baselworld.

Why You Need To Know About The Wider Spectrum Of Watches Featured Articles

The most radical thing that has happened in the watch media space over the last few years has been the inclusion of “lifestyle.” What does that mean? Well, let’s examine the state of watch media in the 1990s. You had some “trade” watch magazines, some primitive watch websites, and some rather stuffy events. For the most part, the people who consumed watch media were nerdy collectors and industry people. I really don’t think that passive collectors looking for interesting things to buy – so that they could show off – were participating on watch forum websites online.

More recently, the watch industry has found a lot of success promoting their products on celebrities, as well as presenting their wares as lifestyle products that help you get laid, go well with exotic cars, should be matched to cufflinks, bracelets and other “accessories,” or are an important part of any luxury diet. Media followed suit because it was media that helped create this less nerdy side to watch appreciation. Watches suddenly went from being a very personal thing you bought as part of your lifestyle to something which is about showing off.

Why You Need To Know About The Wider Spectrum Of Watches Featured Articles

In a sense, this was a market necessity because watch companies needed to create desire in one key demographic: the ultra rich. Who do you think are buying $50,000 and over watches. While the watch industry loves to share their new $500,000 watches with the world, it is sometimes a crap shoot who ends up buying them. Then again, watch companies have faced the economic reality that in order to make money, they need to find a handful of people to buy $500,000 watches, versus a lot of buyers to buy $1,000 watches (as was the case a few decades ago). While the ultra-rich aren’t very impressed by wealth, statistically, they are impressed by exclusivity. How do you create exclusivity? Things that are actually exclusive are also rare – so it is a bit of a catch 22. Perceived exclusivity is all about marketing, and that is the goal of most luxury advertising.

Why You Need To Know About The Wider Spectrum Of Watches Featured Articles

Can you start to glean why I, as a watch lover, am increasingly disinterested in mainstream watch advertising? It isn’t directed toward people who actually like watches. People who actually like watches do look at watch advertising, but mainly because they want to know about new products and brands. They don’t want to be told why they should wear brand Y or X. Again, this goes back to aBlogtoWatch’s editorial mission of educating and informing – because even brands who engage in rather vapid lifestyle marketing can still produce some really great timepieces and, unfortunately, they aren’t very good at telling people that.

Why You Need To Know About The Wider Spectrum Of Watches Featured Articles

aBlogtoWatch is not a marketing company. Maybe it should be, but it isn’t. If it were a marketing company, we’d focus a lot more on appealing to a particular demographic, producing content for that demographic, and then monetizing that content. I, personally, can’t explain to anyone on paper the typical profile of a watch lover – and I have a feeling we are better off for it. I know what watch lovers tend to like, and I hope that I know how to talk to them, but I don’t know how to bundle them into a demographic with common interests, desires, and consumption choices. We’ve been fortunate enough that a large volume of watch lovers, both new and veteran, have found our content and that they keep coming back. As I’ve mentioned more than once in articles such as this, it is the audience that keeps aBlogtoWatch going and what motivates us.

Why You Need To Know About The Wider Spectrum Of Watches Featured Articles

Sometimes, people come to aBlogtoWatch and see watches that they don’t like. If they subsequently comment to that extent, I appreciate it. Sometimes, a watch isn’t for them, and they appreciate the effort and the coverage. Other times, people only want to see watches they can afford, or watches they can’t afford but really aspire to own. Clearly, that leaves us in a position where we can’t totally please everyone, but I hope we please enough people, enough of the time. With that said, I hope saying this allows people to appreciate how, at times, we might make you unhappy with our content choices; but all you really need to do is wait a few articles for something else that will likely be more to your liking. The classic example of this is the people who complain that we cover too many low-end watches, while at the same time, other people complain that we cover too many watches that they can’t afford. Is there a happy medium there? Not really. All we can hope to do is cover enough of both categories because each type of reader is important to us in their own way.
Why You Need To Know About The Wider Spectrum Of Watches Featured Articles

No matter how much money you make, one thing that I’ve found connects most aBlogtoWatch readers is intelligence. Intelligent people like to be aware of the world around them, and most seem to enjoy the variety of watches that we cover. As we grow, my goal is to ever increase not only the variety of watches we write about, but the voices that write about them. Finding new writers for aBlogtoWatch – or anyone that works for the site – is difficult. The people I bring aboard not only need to like watches (criteria number one) but they also need to have something to say about them, as well as the writing skills to do so. I’ve sat with people who work for other watch media publications who are “just getting into watches” (the polite way of saying they know nothing about watches), and I can’t fathom what torture it must be to write about something you aren’t immediately applying a whole lot of passion toward.

So it takes smart people to produce content for other smart people. And that is only part of what makes running aBlogtoWatch a (healthy) challenge. Another part of that challenge is deciding what timepieces and stories to cover. We have our own tastes and desires as a compass, and at the end of the day, we feel that the more things you as watch lovers know about… the better.

About the Author

Fueled by an unshakable love for horology and a general curiosity for intricate things, Ariel Adams founded aBlogtoWatch in 2007 as a means of sharing his passion. Since then, ABTW has become the highest trafficked blog on luxury timepieces, and Ariel has become a contributor to other online publications such as Forbes, Departures and Tech Crunch, to name just a few. His conversational writing style and inclusive attitude brings a wider appreciation for watches the world over, and that's just the way he likes it.

Follow me on Google+ Ariel Adams



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  • Borys Bozzor Pawliw

    Whoa, a bit of a thought provoker. 

    My own interest in watches is as a portable expression of the link between art and engineering, between style and innovation, between craftsmanship and technology. And indeed, about business: I do a lot of consulting work in manufacturing and retail: however, I tend to work at the mass market end. To increase my knowledge, I have to know more about how the other half (make that 1%!…or in the case of Richard Mille, Patek Phillipe et al the top 0.001%) think, what they value / like / enjoy…and I get much of that here.

    There are many watches reviewed here I would never like to wear (let alone buy!), but without exception just about every one has offered me something to consider in the above criteria. 

    Yes, I have used this site to learn more about watches I have bought, but more than that, this is a place where I come to learn more about an industry and a way of expressing success, style and individuality.

    You can’t keep all the people happy all the time…but you’ve kept this guy happy for a long time! Well done!

  • Just cover Rolex and Apple – see how simple that is. LMFAO

  • daveryan56

    I love abtw, and I think that you guys do a great job. The number of articles posted alows so that if you don’t like a particular article you can usually check back in a few hours and just like that there is another interesting and informative article. Keep up the good work guys, we really do appreciate everything.

  • iamcalledryan

    Keep doing what you do ABTW. I happen to very much enjoy other watch-media outlets too. I am also more than happy to read brand websites themselves – once you understand watches and the wider industry it’s not so hard to separate smoke and mirrors from genuine impressiveness. This website is particularly good if you are “fed up” with the hyperbole and you find the marketing materials to be confusing. I feel that way about houses and real estate agents – if I understood the market better they would probably not annoy me as much as they do!

  • 2cme911

    Nice article Mr Adams. It’s not easy to find helpful perspectives on Internet based media but I do value this site for its relatively bullshit free content. Keep up the good work. As far as crowd source based products are concerned, I am more optimistic that we have seen a few and will continue to see more projects that merit at least some attention, as you have occationally done in the past. What might be helpful in the future is some kind of brief crap detector kind of rating system specifically for these products which could be available in a small App or sidebar. Wait a minute, maybe I should copywrite that idea…never mind.

  • I love aBtW.

  • IanE

    +1 as they say on the Forums (fora?).

  • IanE

    p.s. I just checked and, if anyone cares, both forms of plural are allowed!

  • thornwood36

    i love this blog.  Cant be easy deciding what to show from the mass that come on to the market but you come up with a good selection ( except apple ). Keep up the good work

  • Bhanu Chopra

    Spoken from heart Ariel! Wish more folks would do the same

  • shinytoys

    I adore watches. I love ABTW. Sorry Ariel, the wedding is off 🙂

  • notech47

    This blog really is a wonderful service. Without the advances in the internet, can you imagine how few of us would have access to what is found here? Information, ideas and opinions are almost immediately transmitted. A magazine publication seems Stone Age by comparison.

  • nosig

    Great work with ABTW and Mr. Adams, if you cannot decide what to write about, listen to Rick Nelson’s “Garden Party.”

  • DG Cayse

    Well written Mr. Adams.
    It is this attitude and focus – wide focus more accurately – that give benefit to your blog.
    And, of course, the talented people who make it happen.

    “The watch industry is 20% substance and 80% smoke and mirrors,”…ergo our recent conversation.

  • DanW94

    Great site, great reviews from passionate, knowledgeable people., interjected with humor, and without condescension. 
    Keep up the good work and keep “marching to the beat of your own drummer”. As a new watch enthusiast, I check a lot of other sites on the internet but enjoy ABTW the best.

  • Great post from a very smart guy.  This sums it up:

    For those people who purchase timepieces of “notoriety” merely to fit into a particular social or status group, I have little to say to them. I appreciate that they are trying to include themselves in groups that they find value in, but to me, this is a form of being a poser. Anyone with money can go out and buy fancy things that someone else put a lot of love and effort into. 

    – elliot55

  • bichondaddy

    I look forward to my email from ABTW every day!  You and your staff do an excellent job Ariel!!!

  • dbx

    Excellent post, and I think it clarifies for me why I’ve enjoyed this site so much. Thanks!

  • Mark Gabel

    Great article! I don’t agree with everything you say, but respect and appreciate your editorial point of view, definitely enjoy the blog, and will certainly keep reading. Making your point of view clear in the form of this manifesto is a good thing, both for communication and credibility.

  • JiYuan

    Thanks for your great work, Ablogtowatch team!
    Honestly i rarely put any comment, but almost everyday before i sleep at night i will check my personal email to see what is your newest post. If the watch interests me, then i’ll directly check it out into your site, if it doesn’t, i just ignore the email and go to sleep. This has been my routine for the past 2-3 years and thanks to your site, i have gain some valuable knowledge in the watch world. 
    Keep it up!

  • Horologicalwhore

    Bravo!!! I think you folks have hit it right on the nail.You don’t need to have an outrageous sun of money or a huge bank account to appreciate the design and mechanics of a good watch.I work at a major airport and their are times when I am complimenting on someones timepiece that I get that dirty look Like you will never be able to afford this or why are you eye balling my watch do you want to steal it!.No like a well constructed sports car or work of art I am just admiring it.Thanks to this website I realize that there are a lot of nice affordable watches that can be had for under 1000 usd

  • JPonce

    It is your focus on transparency and tangible value that makes ABTW one of my favorite watch sites. Job well done!

  • covert7

    Absolutely, well said. This is why ablogtowatch is my favourite site and I truly believe writes great articles for everybody to read (at all levels of knowledge and wealth). I also have ultimate respect for a team that calls things how they personally see it (not just saying what makes revenue), yet respect the views of others and don’t definitively say their opinion is the end. Keep on going team, and will continue my daily reads.
    Thanks so much!!

  • Emperius

    Felt bad for that first image, almost threw away the entire post. Aside, good overall reflection for us watch fanatics, goes both ways for cars, guns, general collectibles.

  • Horologicalwhore

    Like I was saying you don’t need to have a huge bank roll to love and appreciate good horology.This website makes you realize that there are a lot of affordable timepieces out there with good movements and a history and following.Brands such as Seiko,Mido, Hamilton,and Zodiac.Very attainable and well known watch brands that can be purchased at a fraction of the cost of some of the bigger name players in the watch industry.

  • Horologicalwhore

    Well said.I run into people everyday who sport these incredibly expensive watches and they are wearing them just to look cool but when you approach to ask them about the particular model or the movement inside they just stare at you with a duh kind of look.I just smile at them shake my head and sort of walk a way in disgust.I think to myself man do you realize what kind of movement that watch as and how much work it took into producing it.I would think for that kind of money you would be a little bit more knowledgeable about whats on your wrist

  • MarkDevious

    That’s not nice. Many of us buy expensive cars, meals, clothes, stereos, shoes, etc and yet we aren’t knowledgeable about braking techniques, vegetable selection, fabric manufacturing, etc.
    That’s not a reason for someone to shake their head at us in disgust, and I think that we should not do that to others.
    People are entitled to spend their money on whatever pleases them. And if they’re spending the sums of money that these watches sell for, then I would assume that they were able to earn that money by being very knowledgeable in their respective professions.
    How would you feel if they ridiculed you for not having as money or professional success as them?

  • TourbyOn

    MarkDevious Regarding your last sentence, it would just reinforce already negative stereotypes many people have about the wealthier half. I also find it odd that someone would spend incredible amounts of money on luxury items to which they are not interested in. I think that speaks volumes as to the character and morals of the person.

  • MarkDevious

    My point is that it’s not ok for anyone to ridicule anyone. Not for them to ridicule you and not for you to ridicule them.
    Would you like to post some examples of your personal financial decisions so we can all comment and criticize? Yeah, I wouldn’t like to do that either.

  • tritto

    I appreciate the wide range of watches – both in style and value – that you cover. A Blog to Watch is almost a daily drop in for me and I’m always keen to see what the topic of the day will be. I also appreciate that you’re obviously not beholden to the marketing hype of the luxury watch brands. So many websites fawn over high priced models and appear to simply be mouthpieces for the marking divisions of major luxury brands. Keep up the good work.

  • DG Cayse

    MarkCarson That engraved Daydate looks even better as time goes by.

    I doubt that will ever be said about an iWatch.

  • X_chinese

    The reason I love watches now is because I visit this site. Thanks for that and keep up the good work!

  • cervantes77

    This rambling, self-regarding, solipsistic drivel of an article is one of the main reasons ABTW’s readership has shrunken.  Perhaps Mr. Adams should concentrate less on image (which he claims he isn’t interested in yet the whole article is obsessed with) and more on the quality of the articles presented.  The majority of reviews on ABTW are half-baked stilted ruminations riddled with inaccuracies (movement anyone? other materials available? other sizes?, can we get the history right for once).  I was a follower of ABTW from the beginning but over the last two years I just can’t stomach the site –  any time I visit I either cringe or feel sad at the state of affairs.  I know I speak for many watch lovers when I say drop the jealousy (which oozes off the page here) and concentrate on improving the quality of reporting and then maybe ABTW could return to it’s place as one of the leading horological sites on the web.  (And more James Stacey – he knows how to tastefully review a watch).


    SuperStrapper we <3 SuperStrapper.

  • jams5309

    Very nice article, Ariel, on the inner thoughts of your profession. I was not sure what to expect when I started reading but was 3/4 of the way through before I realized how much I was enjoying it. I ran a camera store for over 30 years and many of your philosophies were the same as ours only with cameras instead of watches. I enjoy aBlogtoWatch immensely and especially enjoy the diversity of the timepieces that you comment on. My watch world has grown greatly because of you. I have given talks and written articles on cameras and photography for years. My passion now has turned to horology. Thank you for keeping us all on the cutting edge. Looking forward to reading and learning more through your site.

  • DG Cayse MarkCarson I’m sure the Apple Watch will hold up as a design over its life as well. But Rolex models have lives measured in the decades while the AW will have a tech device life span (like dog years but worrse). of a year. Then the 1st gen AW will be extinct,. Like measuring the life span of a fly, haha. Cheers

  • DanW94

    DG Cayse
    Hate to be a nub, but that’s not a Daydate, it’s a Datejust : )   And yes, it’s a handsome watch, that will still be handsome 25 years from now.

  • DG Cayse

    DanW94 DG Cayse DanW94 – You are absolutely correct – Thank You.
    I even tried to make sure I typed it correctly and still failed.
    Datejust it is.

  • Chronic

    This article is a long complicated answer in search of a question. I don’t recall any issues of editorial policy being raised by readers in the comboxes , yet this is the second post that I can remember (the other one being “Answering the Question of Who ABTW Works For” on May 11, 2014) by Ariel that deals with this philosophical topic. The first article was short but this one drones on for at least five times as long so I feel that I have so say something.

    I don’t give a hoot about editorial philosophy and I bet 99% of the ABTW readership doesn’t either. I just care about the content, which usually merits about ten seconds of attention from me and occasionally more, which is a actually pretty good when compared to the vast majority of mass Internet media these days. The site isn’t plagued with flashing display ads or annoying pop-ups, and even though I’m on the newsletter mailing list, the site hasn’t spammed me (yet), so I’m happy, but . . .

    This editorial is unadulterated self-indulgence. Keep personal discussions, such as these two articles, confined to the family kitchen table and maybe the editorial boardroom. I’ll keep visiting the site and reading the newsletters, but don’t make us suffer through another one of these.

  • DG Cayse

    Chronic Editorial policy determines content.

  • Chronic

    DG Cayse Chronic No argument.

  • cervantes77 You certainly have some emotion involved in your comment so in that regard I thank you for taking the time to make one and participating in the conversation. However, there are several problems with your comment that merit a direct response. 
    My biggest issue regarding your comment is you make a lot of factual assertions or imply various facts – none of which you supply any evidence toward proving. Many of the statements you are making are flat out false, and it seems as though you are trying to convince less knowledgeable readers who see your comment that these are somehow established facts (which they are not).

    Looking at your comments in the most favorable light what you seem to be doing is offering your opinion in regard to various editorial decisions and topics covered on aBlogtoWatch. I’m OK with the fact that they may not appeal to you personally but I fail to see how you come to many of the conclusions that you do without offering any evidence thereof. More so, I haven’t been able to identify what it is that you are actually upset about. Is there a particular issue that you have that you feel should be addressed?

    aBlogtoWatch is an editorial publication so yes, when we review watches we are going to offer our thoughts and opinions on the matter. In regard to occasional errors in posts – no one is beyond reproach on any publication and we seek to correct errors when we discover them. Sometimes that is via the audience and we appreciate that. There are times when small facts such as measurements and details of history are difficult to determine or simply unavailable without dissenting opinions online. Watch brands themselves are guilty of sometimes  either omitting important facts about their watches or even lying about their own histories. So at times it can be difficult to get to the truth – but we surely try and receive nothing of any value from misleading anyone.

    Making factual assertions without evidence in the context of a lot of negative sentiments really isn’t fair to your fellow watch aficionado community. You aren’t making friends by doing that and whatever good value that might come from constructive criticism you might have is utterly lost.

  • Chronic I get that this isn’t the type of article ever read wants to read or even cares about. I think part of the point of this and other articles is that no one type of article will please everyone. I have yet to see a television network that produces only shows I want to see. This article is about answering questions that some of the watch community has had, and also as a response to statements, rumors, comments, and feedback that we get on a regular basis in various ways. I think we can all agree that aBlogtoWatch is about watches for people who like watches by people who like watches. Everything else might be tangential, but I also proud that aBlogtoWatch is the type of place where discussions like this can take place. It helps me feel that aBlogtoWatch is a living entity just like the people who produce it and the people who consume it.

  • cervantes77

    aBlogtoWatch cervantes77
    Ariel, I do care about your site and therefore expressed myself rather emotionally.  I will say that in the past I have politely mentioned numerous times that certain reviews contained serious inaccuracies – inaccuracies of the type that could only come from laziness – and most of the time the response I got was “well, we’re working with limited time constraints”.  That is not the type of approach that will work in the long-term.

    Regarding my fact-less criticisms and assertions, lets just say I am a long-time collector and industry watcher who is familiar with many of the major players in both the media and watch manufacturers themselves.  I stand by my assertions and there is much to say on that topic but for the sake of goodwill I’ll leave it there.  My request of you, as a long-time reader and subscriber, is to forsake these type of long-winded rants (I’m sorry, that’s what it comes off as) and put some more energy into the quality of the content.  I very much enjoy ABTW’s focus on watches across the spectrum, that is what always made ABTW unique in my opinion.  But I could name off the top of my head, three or four reviews in the last month alone that contain more than one inaccuracy per review – most of them quite egregious.

  • cervantes77 aBlogtoWatch Thank you for the follow-up statement. I do recall your note recently about the gold versions of the Lange watches. Other comments I do not recall off-hand. I appreciate the careful attention of readers such as yourself whose can help us determine small errors that are not always obvious. I can understand how from the outside it might look like laziness, but it isn’t since I know how hard we work. Rather, I would characterize what you are seeing as a choice when having to produce and work with a lot of content. We also often find ourselves unable to verify information from a watch brand in time before publishing an article. It is occasionally the fact that when we try to get clarification from a brand on a matter we might hears days of not weeks before getting an answer (although sometimes we hear from them right away). We can’t always wait and must proceed with our editorial calendar. I do however pride myself on making corrections when we discover them either by ourselves or thanks to the audience. If I could I would deputize audience members such as yourselves Wikiepedia style to help make sure mistakes are corrected. Wouldn’t that be cool?
    In terms of articles such as this I wouldn’t argue with the assessment that it is a rant. This is some form of a long letter from the editor that I was compelled to write and share with the audience. People ask me questions a lot either via e-mail, or in person, or we simply have discussions amongst ourselves that in some instances are discussions that I feel would value the greater community. Most people tend to like discussions like this and of course some find it irrelevant to why they are here or why they want to read about. I hope at least a few other things we published over the last few days are interesting to them. Thanks again for being part of the discussion and the community.

  • IanE

    aBlogtoWatch Chronic Something you could have added, Mr Adams, is that the place is FREE to visit (and search – I did a lot of that when I first caught the bug), whenever we want [and can be rather easily ignored should we not]!  Personally, I like the occasional philosophical meandering and find it stimulates me to think about my own horological interest – moreover, it is your blog with which you have the right to do as you please (given the need to have some readers!). Furthermore, it would be petty of us to comment (sometimes adversely) without accepting that you have the right to reply to some of your reader’s musings, in particular concerning independence and transparency. Of course, as long as you keep the Discussion section open, we will inevitably continue to try to keep you on your toes, whether correctly or not!

  • seal62

    I very much enjoy reading the articles on ABTW and following the watch industry as a whole but I do feel like this article is a bit bloated and repetitive. Dont get me wrong, I think Ariel and the team do a great job and cover the watches I’d like them to but something about this piece doesnt sit right with me.

  • egznyc

    Yes, I know, this does seem a bit lengthier than absolutely necessary. And it’s true, this isn’t about a particular watch brand or model. I also don’t think you’re entirely correct that you only care about a particular watch based on its merits — I think you do care about a brand’s (and/or a model’s) particular history — and I’m certain that we don’t have identical tastes in watches or brands. But I have become very attached to ABTW over the last couple of years, despite the many other ways I might use my free time. Part of that is due to the subject matter, which I continue to grow more familiar and passionate about, but a large part of it is the honesty and lack of pretension you bring to the coverage. Bravo.

  • guydd

    it always amazes me how worked up people get about something they don’t pay for.
    if it was a subscription site then by all means, voice your upset, express your concerns, etc. but as a site free to readers, who has the right to complain?
    read it, enjoy it, or don’t.
    personally I like the range, love the video’s and the site has cost me a fortune. in my case, I think that’s a good thing.
    everything changes, if it doesn’t, it gets left behind and becomes irrelevant, the fact that the direction is open to discussion is good.
    everything can always be better, always, but personally, am very happy with the site and read it, in greater or lesser degrees, every day

  • DG Cayse

    seal62 “…but something about this piece doesn’t sit right with me.”
    I think it might be that French Canadian in his underwear and no shirt that bothers you. 
    Watch out for him during ‘group hug’ moments.

  • Chronic

    guydd I guess no one should have an opinion about the weather.

  • JohnnyVonGriz

    I recently discovered this blog while doing an endless search for a watch that I want to wear. I am drawn to the artistry of watchmaking and the endless possibilities of design. Even though I can’t afford a watch in the thousands of dollars, I do appreciate all that goes into making one. 

    I really enjoyed this post and feel that I will visit this blog often to learn more about watches on a level other than “that looks cool/that looks shitty.”

    I found this blog while doing a Google search for custom watchmakers and discovered a post on getting into watchmaking. Another interesting and helpful blog post for a guy that just can’t seem to find the perfect watch, so I’ll probably just have to build my own!

    From what I’ve seen so far, this site will feature all types of watches and watch makers; lower-end to high. I really appreciate that. Again, while I can’t afford a million dollar watch, I want to know more about what goes into making one and finding out what gets it to that million dollar level.

  • This is my go-to source of honest, and interesting entertainment. Who needs TV? Even though I have never met any of the writers in person, I feel like I kinda know them from afar because their words resonate with me almost daily, and I trust them to be honest with an opinion (it does’t have to mirror mine). Other sites feel ad-driven and really annoying. In a world of really idiotic entertainment options or depressing news, this site leaves others in the dust.

    If nobody has mentioned this, the graphic design and photography on this site are stellar. It’s a model of how to build a vibrant and deep site. That money was well spent… Thanks for feeding our brains and watch passions.

  • I_G

    ‘These watches mainly seem to come from all the overly eager people seeking to crowdfund some generic watch design with parts from Asia and their name on it along with an uninteresting “brand story.”‘ LOL

    ‘More recently, the watch industry has found a lot of success promoting their products on celebrities, as well as presenting their wares as lifestyle products that help you get laid, go well with exotic cars, should be matched to cufflinks, bracelets and other “accessories,” or are an important part of any luxury diet. Media followed suit because it was media that helped create this less nerdy side to watch appreciation. Watches suddenly went from being a very personal thing you bought as part of your lifestyle to something which is about showing off.’ Double LOL

    Keep it up!

  • egznyc

    Maybe I should be clearer in this: I don’t see why every article should focus on a particular watch. I enjoy the occasional article touching more generally on watches or ABTW’s philosophy. I know some folks will disagree with me but that’s okay with me.

  • bigsam2035

    Great article Ariel. More importantly, its your blog. You do not have to explain anything.

    Thanks for that picture of the Rolex DayDate with the engraved bezel. Finally found a Rolex watch I can like. Not obviously a Rolex from ten miles away…..

  • MSampuel

    So what watch should I wear? LOL 

    In this vast World with people having different opinions and tastes, it is impossible to please everybody, what people should do is appreciate the beauty of watches either like it or not, 

    Either way you have an excellent blog!!

  • otaking241

    Certainly nothing wrong with publishing a mission statement, though I have the feeling the initial intention might have been something else, based on the title.  Not sure why the tone is so defensive–surely anyone who’s been on the internet this long will have learned to tune out all the whining that goes on in the comments section?  Even the most well-crafted, curated and edited sites attract more than their fair share of hate for failing to be all things to all people all the time.
    ABTW is better than most.  Please keep doing what you’re doing.

  • otaking241 I think this piece was more of an explanation as to why they cover the range of watches that they do. And why some sorts of watches simply fail to excite and don’t get covered. Cheers.

  • masqueman That really made our day, thanks for taking the time to share your thoughts and thanks for being a part of all this.

  • SkyS

    Bravo, Ariel. Indeed, nothing wrong with the more ‘calculated’ publications – that’s business. But the world can only be a better place when we accept differences (of opinions, in ways of thinking, ways of working, ways of creating, etc.) and not everyone has to sell out or play the game. There must be enough intelligent souls who appreciate that.

  • Chronic

    seal62 I flag this comment as prejudicial to well-endowed French Canadians.

  • DG Cayse
  • I admit it…I just went straight to the comments…

  • Panagiotis And here I though people only did that for Hublot and Apple watch posts, LOL.