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Maurice LaCroix Aikon Bronze Watch Hands-On

Maurice LaCroix Aikon Bronze Watch Hands-On Hands-On

At Baselworld 2017 we saw the release of the limited edition Maurice LaCroix Aikon Bronze watch. The Aikon line was debuted in 2016 and Maurice LaCroix is wasting little time in getting in on the trend of using bronze. It’s refreshing to see the use of bronze in something other than a dive watch (or sports watch) and Maurice LaCroix is making a safe bet in the production of 388 limited edition pieces of the watch. The watch is all about attainable sophistication and the romantic appeal of the evolving patina of bronze. It’s a lot of character at a fraction of the price of other bronze offerings from competitors. That being said, the design is love it or leave it and you’ll have to accept that it’s only available in a quartz movement.

Maurice LaCroix Aikon Bronze Watch Hands-On Hands-On

All images by Ariel Adams

Maurice LaCroix Aikon Bronze Watch Hands-On Hands-On

Released in 2016 as a successor to their aging Calypso watch, the Maurice LaCroix Aikon watch is an interesting value proposition from the brand, albeit one that requires being on the right side of the polarizing design (a fact the brand touts, actually). While not innately avant garde or outrageous, the 6 “arms” that appear as if they are almost clasping the bezel into place, horizontal dial stripes, and a tendency to promote the models with Roman Numeral markers (though there are versions with indices, though again, these are not the versions the brand puts forward) all make for a watch that still reminds me of the early 1990s. This is a space occupied by watches like the ubiquitous and often too small TAG Heuer Link watches you’d see in the ’90s.

Maurice LaCroix Aikon Bronze Watch Hands-On Hands-On

Maurice LaCroix Aikon Bronze Watch Hands-On Hands-On

This Maurice Lacroix Aikon Bronze watch however does move the needle forward for the line. Yes, the use of Bronze is far from fresh or original but that doesn’t mean that the end product doesn’t succeed. The use of the sepia-friendly romantic bronze is all over the place and that’s not news to anyone, but it’s nice to see the material used on something that isn’t a diver but rather the sleeker and dressier Aikon. In fact, the contrast of light and dark hue on the dial actually has me enjoying the horizontal stripes on the dial as they add to the overall brooding “leather, cigars, and whiskey” bronze aesthetic the watch is going for.

Maurice LaCroix Aikon Bronze Watch Hands-On Hands-On

Maurice LaCroix Aikon Bronze Watch Hands-On Hands-On

I think it’s clear that Maurice LaCroix is dipping their feet in the water with the use of bronze here but are also playing with changing the conversation when people think about the brand. Given that there are only 388 pieces being made, it’s near impossible that their run won’t sell out but again, it’s obvious that Maurice LaCroix wants to get this watch on the wrists of a demographic that might be overlooking them at the moment. In other words, this is the brand’s foray into making their most Instagram/wrist shot-friendly piece. Personally, I commend the brand for recognizing that they could do a better job at marketing to this demographic and making a serious effort that’s successful in its execution like the Aikon Bronze.

Maurice LaCroix Aikon Bronze Watch Hands-On Hands-On

Maurice LaCroix Aikon Bronze Watch Hands-On Hands-On

The watch itself is 44mm wide and 11mm thick, and I’m glad they opted for the relatively wide case size because it really does convey the masculine personality Maurice LaCroix is trying to get across here better than a smaller case would. I believe the standard three-hand Aikon watches are smaller at 42mm wide and the chronograph shares this 44mm wide case.

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Maurice LaCroix Aikon Bronze Watch Hands-On Hands-On

Maurice LaCroix Aikon Bronze Watch Hands-On Hands-On

Now, the fact that this watch uses a quartz movement speaks to the type of buyer that’s going to gravitate to this piece. I can imagine a younger watch enthusiast who owns their first or second serious mechanical timepieces and drools over pieces like the Tudor Black Bay Bronze diver or even the Eterna KonTiki bronze diver but can’t shell out the premium price for the bronze novelty. For them, here’s a watch that will have the same charm of the bronze changing throughout time at a price of 1,350 CHF. The finishing, dial, and overall quality of this piece are really well done especially when you consider the price point. Again, this does come at a price when you consider there’s a quartz movement. Though, the slimness and convenience afforded by a quartz movement should be acknowledged as well.

Maurice LaCroix Aikon Bronze Watch Hands-On Hands-On

Maurice LaCroix Aikon Bronze Watch Hands-On Hands-On

The case is obviously made of bronze, and the brown dial is light at the center and grows darker outward. It’s a nice effect that draws the eye to the piece and actually keeps it from looking drab due to the bronze and brown combination. The hands, indices, and (thankfully) Arabic numerals are all rose gold plated with white Super-LumiNova. To bring the look together is the “vintage” brown calf leather strap with a bronze Maurice LaCroix logo that the brand has made its signature.

Maurice LaCroix Aikon Bronze Watch Hands-On Hands-On

Maurice LaCroix Aikon Bronze Watch Hands-On Hands-On

I think Maurice LaCroix has created a piece that packs a lot of style, personality, and a contemporary vintage aesthetic in this bronze watch and it’s going to have no problem finding 388 buyers who are interested in it. Yes, it’s following a pretty saturated market trend but in fairness the Aikon Bronze stands out from the numerous dive watches that have been done in bronze. A sophisticated yet conversation-sparking piece, the Maurice LaCroix Aikon Bronze is priced at 1,350 CHF. mauricelacroix.com

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  • Elijs Dima (@x2eliah)

    Huh. Expected to hate it, but it’s pretty decent.

    Bronze is a good choice for this case design, and (likewise) this case design is a good choice for bronze. Lots of steps and geometric angles, with flat surfaces – over time, with patina and brushing, the edges will develop a nice shine with darker spots on the flats. In a year or so, these watches should look pretty great. Sort of a nod to ‘steampunk’ aesthetic without actually going into the full valves-monocles-and-pipes aspect.

  • IG

    Without those “tabs” on the bezel and with hand-wound movement would be great. In this form I wouldn’t touch it with a ten-foot pole.

  • Mark1884

    Not a big fan of quartz movements. Don’t like bronze: I do not want the surface of the watch changing color.
    However, I do like the dial, hands and markers.
    The best looking bronze I have seen yet……but still a polite Pass

  • Ulysses31

    Inspector Hublot wants his watch design back. Surely i’m not the only one to see the resemblance. One of MLCs uglier efforts. Very Seventies, in a bad way. Bronze ages badly. Patina just looks like dirt to me on watches. It’s fine for statues, not for wrists.

  • Phil leavell

    The case may be but the dial face looks like a burnt skillet
    6??

  • WINKS

    Aikon. Aigo. Adios.

  • SuperStrapper

    Damn thats ugly. I’m a fan of bronze as a watch material, but there is a time and place. This is neither.

    I can see the resemblances already mentioned, and I’m also reminded of the CW lido. Only that was a watch I’d consider wearing.

  • Yan Fin

    I would not pick this thing up from the floor.

    • Berndt Norten

      Neither would I. Thanks for your support

    • WINKS

      Nor from the toilet bowl where it belongs. *Flush*

  • Berndt Norten

    It belongs in a cheap flic with fake wood paneling set on a construction site, in the office/trailer, starring Seka, Desiree Cousteau, Jamie Gillis and John Leslie.

    • WINKS

      With such retro/vintage cultural references, who needs carbon dating!

  • Sheez Gagoo

    Looks like an ashtray.

    • WINKS

      Smoke much?

      • Sheez Gagoo

        Yes, Gauloises.

        • WINKS

          Blondes ou brunes?

          • Sheez Gagoo

            Sans additives rouges.

          • Berndt Norten

            Blondes on blondes.

  • BNABOD

    ML is a brand I root for, I had one once a pontos chronos retro which was cool alas too big, too thick which is one of the 7750 SW500 drawbacks but it was well made, the clasp was great and the dial super clean and the price was very good. Either way this one leaves me cold, I am just not a fan of bronze but the more I look at it the more I could see why some might buy it. Just not something I gravitate towards……..

    https://uploads.disquscdn.com/images/81c9fda577001c0a93309f310c9bbdbec0eba65ec65dad58abb0b074c5d9961c.jpg

  • Ranchracer

    I’m a big fan of ML’s higher end pieces, especially the Gravity, but this does nothing for me, and in my mind it cheapens the brand and is fodder for the ML detractors. Leave it.

  • Sir Wm. Rakish

    “I can’t see too good. Tell me, is that a Vachemars Philippard over there?” https://uploads.disquscdn.com/images/08ba35b18327f031338daa5364fd31f21966f161f2a4b0632f0f1df954f8abb9.gif

    • Berndt Norten

      Good Lord.

      • The Lord

        Despair not. He is home.

  • TheChuphta

    This looks like an unholy union of a VC Overseas, an Omega Constellation, and a lot of spray tanner.

  • David Lee

    This is the definition of how not to jump on the “lets make a bronze watch” bandwagon. On top of that, I want to take that date window and push it out a little.

  • Gokart Mozart

    Not one of ML better efforts although the dial and handset is nice. Quartz movement is a no no.

    Unfortunately ML tends to be hit and miss. The masterpiece collection almost seems like a different brand.

  • Maurice Lacroix. Do they have a focus? If you asked me what type of watches they made, I couldn’t give you a good answer. Their watches resemble TAG, Breguet, Omega, Longines, or Zenith (on a bad day). It’s like their design staff wants to try everything to see what sticks. Like Gokart said, every watch seems like it’s a different brand.

    • Agreed with the general assessment — just one correction: Zenith resembles Zenith (on a bad day)

  • Word Merchant

    Once again Maurice LaCroix demonstrated how defeat can be snatched from the jaws of victory. This could’ve been a much better watch.

  • Daniel Harper

    Man, I think I’m sort of the black sheep here when I say that I think this watch is gorgeous and pretty badass. Although, they really screwed the pooch when they put a quartz movement in it; why no automatic here guys? I find that to be absurd. At first glance I was blown away, then I read quartz….

  • Roger Goodgion

    Super Rustable (i mean patina friendly) cheap material: Check
    Invicta-esque quality gradient/blatent Nautilus rip off dial: Check
    Only the best Quartz movement: Check

    what is not to love about this watch?

  • wallyboy23 .

    first time i ever heard about this brand was from this site. I like it a lot! Still a HUGEE watch!

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