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Rolex Now Offers 5-Year Warranty For All New Watches, Confirms 10-Year Service Intervals

Rolex Now Offers 5-Year Warranty For All New Watches, Confirms 10-Year Service Intervals Watch Industry News

Big news for those who have been considering the purchase of a new Rolex watch from an authorized retailer: Rolex has recently announced (and confirmed) that it will be offering a 5-year warranty to go with all watches sold, starting from July 1, 2015 from authorized dealers. If you have made a Rolex purchase sometime during the last two years, i.e., between July 1, 2013 and June 30, 2015, you are not missing out entirely on this highly noteworthy upgrade either: for watches sold during this period of time, Rolex provides 1 extra year of warranty free of charge, extending the original two now to a total of three years of the manufacturer’s warranty. This is for all Oyster and Cellini family watches.

Rolex Now Offers 5-Year Warranty For All New Watches, Confirms 10-Year Service Intervals Watch Industry News

Rolex performed this upgrade in its peculiar “Rolex way,” not making a big fuss about it – in fact, the announcement made it to retailers only, and neither to the brand’s marketing channels, nor directly to members of the press. And while we are waiting for this information to be confirmed by Rolex (Rolex corporate has confirmed this news to aBlogtoWatch) we did reach out to authorized Rolex boutiques, and have confirmed the validity of this news. Even with this unusual method of announcement, this upgrade is a very important one: the fact that all watches that Rolex makes (reportedly, somewhere between 800,000 to a million watches made every year) are included implies remarkable commitment and extremely strong confidence in the quality of their product.

Rolex Now Offers 5-Year Warranty For All New Watches, Confirms 10-Year Service Intervals Watch Industry News

Images by Owen Davies of Xupes.com for aBlogtoWatch

By jumping from the previous two to a full five-year warranty on all its products, we can say that Rolex is setting a new industry standard – had they offered it for only a few collections or a handful of models, that would arguably be a different situation. But to manufacture close to one million watches a year and back them up with such a warranty helps empower the sentiment that a high-end Swiss watch can be purchased as an item that will accompany its owner for life.

Rolex Now Offers 5-Year Warranty For All New Watches, Confirms 10-Year Service Intervals Watch Industry News

As far as their competition is concerned, Omega has been offering their co-axial movement equipped timepieces with a 4-year manufacturer’s warranty – while non-co-axial watches are still being sold with a 2-year warranty. Breitling also offers a 2-year warranty for all their watches, with the exception being the models equipped with a manufacture caliber, which also receive a 5-year warranty.

Perhaps an even more interesting development is the fact that Rolex is now also claimed to officially recommend a 10-year service period for its watches, up from a previous 3. This undoubtedly means some massive savings, as it reduces the required periodical services (used to replace lubricants and check parts for excessive wear) to a third of its previous number. Needless to say, this not only indicates how Rolex has developed its products in a way that enhanced their reliability and long-term performance, but also how Rolex’s confidence in the durability of its watches resulted in something that is highly beneficial to the end-consumer.

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The absolute majority of other luxury watchmakers tend to stick to a two-year warranty and recommend a 3-year service period – something that we might see many of them change soon in an effort to keep up with Rolex and their out-of-the-blue (and rather under-the-radar) developments. rolex.com

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  • Michael Angelo Vivas Villaluz

    Good! Issue is I am still about $7000 short to get a sub C no date U0001f449U0001f60b

  • BrJean

    I can’t make my own opinion of Rolex. On the one hand this brand offers non-innovative design and it’s a bad choice for complication lovers. Considering their long history do they now offer anything more impressive than a chronograph?
    One the other hand news like this clearly shows that Rolex deserve massive respect for the quality & reliability of their watches. I guess one day I would by Rolex myself (the simplest model) just to help myself finally make my mind on it.

  • Ulysses31

    Rolex’s dedication to bland but bomb-proof watches is curiously reminiscent of the philosophy of many Japanese companies.  I am suspicious of short service-intervals.  In some cases it’s understandable when there’s some kind of perishable component involved, but mostly I worry about the quality.  Has anyone got any experience of wearing the same watch and never having serviced it?  Would there be a noticeable drop in accuracy?

    • John

      I have a 14 year old Submariner (no date), purchased new in November 2001. It has never been serviced, functions flawlessly and keeps excellent time. It’s my only watch and I wear it 6 to 7 days a week. Based on my experience, I’m thinking of purchasing a new Rolex in the near future.

  • MarcusMak

    Rolex is simply doing what it needed to fend off competitng brands, as said Omega is offering 4 yrs warranty and it hot on its heel! The warranty announcement is simply trying to more with less, yes it stood by its reliability in some work,but the lack innovation in mechanical movement

  • I’m sure we’ll now see a price jump coming soon to an AD near you?

  • Jimxxx

    The aesthetically challenged Rolex Yacht Master II has quite an impressive complication.

  • IanE

    Sure makes the Grand Seiko Hi-beat recommended service intervals (2-3 years) look off-putting!

  • Starwalker Jimmy

    Melvin Goh Jonen Low click the link to read more

  • Giovanni Peña

    Perfección

  • Oelholm

    Jimxxx As does the, likewise seriously aesthetically challenged, Skydweller.

  • nickyb66

    With the extended service internals for Rolex watches, surely this could have have big financial pressures of the Rolex independent service companies, I mean from a 3 year to 10 year service interval will mean less customers.

  • Melvin Goh

    U try to promo co-axial???

  • TourbyOn

    nickyb66 That was my first thought about this too. Fortunately, I’m seeing enough of a resurgence in mechanical watches in my area, so won’t be depending on just the revenue from Rolex overhauls.

  • TourbyOn

    Ulysses31 I have an Omega Planet Ocean going on 8 years and no noticeable rate changes yet.

  • smoothsweeper

    “this not only indicates how Rolex has developed its products in a way that enhanced their reliability and long-term performance, but also how Rolex’s confidence in the durability of its watches resulted in something that is highly beneficial to the end-consumer.”

    What most likely happened is that Rolex bean-counters looked at service history/costs over the last X years and decided that having a 5-year warranty + 10 service interval recommendation would incur cost that is lower than the increase in revenue due to the new policy. Or it is a pre-emptive measure against competitors in anticipation of lost revenue, giving more ammo to Rolex ADs to use against Omega.

    There’s nothing magical here, no secret silver bullet. We’d all like to believe that a long warranty implies a higher quality product due to some special tech, but whether or not this is true, it’s merely a advertising tool like any other characteristic of the product and shouldn’t be used to judge the product’s intrinsic properties. This policy will no doubt cost Rolex money, but they are hoping higher sales offset the loss and then some.

    Also, let’s keep in mind that Rolexes are less and less used as “tools” which means they incur far less damage than they used to. Rolex have probably been able to do this for years/decades but kept it in the bank.

  • DG Cayse

    Let the LOVE begin…:)

  • DG Cayse

    Maybe no Perfección , but close enough to make Mama happy

  • Phoenikz

    smoothsweeper Hmm, you have a point, but one I feel is overstated in the context of your argument. 5/10 years is EXCEPTIONAL in mechanical watches, and given that it’s offered by THE brand in this game (the one with everything to lose), it’s unequivocally impressive.
    Insofar as reliable and accurate mechanical timepieces go, everything about Rolex (other than its online WIS rep’), is pretty much bullet-proof, and these new policies only cement these facts.

  • Mark Turner

    Fred Le

  • spiceballs

    Clearly Rolex feel confident enough to do it – so I’d say a smart play.  Your move, Swatch etc?

  • Shawnnny

    I’m still not going to buy a Rolex!

  • Starwalker Jimmy

    Now rolex offer 5 years warranty for all the collection and advise to service 10 years once

  • Emperius

    The words right out from the provider, ETA movements have the least amount of warranty, says it all.

  • Emperius

    Pre-Sub C for me. Wonder how common is to get a brand new one by special request on authorized dealers?

  • Melvin Goh

    Rolex confidence on them movement lo.

  • johnnymorose

    aBlogtoWatch what a classy company Rolex is to service the watches if you purchased them within the past two years!

  • smoothsweeper

    Phoenikz smoothsweeper For me at least, such an increase is only “exceptional” insofar as the metric is useful to begin with. $200 Seikos go over 10 years without a service and continue to work just fine (as do Rolexes of course). The service interval was 5 years not long ago, then jumped to 7 I believe in order to compete with Omega, and now they’ve increased it to 10. The only ones who have anything to lose from these increases are the local ADs who are paid to service the watches, not Rolex. Which is likely why they were informed first, and quietly.

    As for the warranty, like I said, it’s a move they calculated that they can afford. I am 100% certain they are risking close to nothing.

    Not to say one shouldn’t be happy by the news! Please don’t confuse the tone of my posts with dissatisfaction, as I believe this is very good for the future Rolex consumer. All I’m saying is that these changes don’t merit starry-eyed admiration.

  • Grinnie Jax

    Phoenikz smoothsweeper LOL, I have Orient watch which was forgotten in the shelf for more than 30 years, and it is still running fine today!

  • Hec Tor

    Omega is much better watch for your money

    • Bill

      Omegas are more accurate then Rolexes but not as robust.

  • Starwalker Jimmy

    I will say both technology are unique in they own way.

  • Royce Jonathan Kainalu Haitsuka

    No thanks, still rather have a pre owned!

  • Barrett Elkins

    What a crock of poo. Only bought my Daytona 5 months ago. The extra year is alright, but would prefer all 5 U0001f620

  • frustin

    Emperius I dont follow.

  • Not only IWC, but also Chris Ward have offered 5-year warranties.  On the other hand, I know of no manufacture which specifies a 10-year service interval.  This is the really great news, especially considering the price to service a Rolex.

  • nickyb66

    I have brought a new Rolex Sub Date mid last year from an AD in Europe. Will this be covered by the 10 year service life or will it be just the standard 3  -4 year service life?

  • JamesHamilton

    smoothsweeper Correct. I introduced the ten year service rule on my cheapo Air King Date back in 1988. 25 years later and two services the watch is fine. I’ll be doing the same for my new Sub. As to the warranty. I didnt need one on the AK so it could have been 10 minutes for all I cared in hindsight. I don’t expect the Sub to be any worse but who knows?

    Clearly Rolex realised 95% of othe buyer experience is the same. They are delivering it so why not claim credit.

    3yr service interval? Please.

  • smoothsweeper

    nickyb66 The ten-year service life is a recommendation to owners, not a requirement. Unless Rolex dramatically improved the lubricants in all watches sold precisely after July 1 (unlikely), then your watch should have the 10y service recommendation.

  • smoothsweeper

    Grinnie Jax I hope my Orient lasts as long!

  • Chronic

    How will this announcement affect grey market Rolex resellers?  Will they feel pressure to lengthen their third party substitute warranties?

  • nickyb66

    smoothsweeper nickyb66 Thanks for the info.

  • ScubaPro

    Since when does Rolex officially recommend a service interval? My AD said wear it until it quits, which is not unusual. I’ve heard 5 years, 2 years, every year if you dive with it, but no official declaration from the company. This 10 year service interval is not an official Rolex statement at all, or feel free to correct me. 

    Where does this 3-year service interval you cite come from? Both my sub and Explorer state the watch should be serviced “periodically.” It’s right there in the owners manual, and no specific time interval is recommended. 

    Now all kinds of people are convinced they don’t have to service their watch for ten years. Is that the company’s position or not? If I say Rolex uses alien technology from the Roswell crash in their watches, with you say “Rolex is claimed to use otherworldly technology in their mechanical movements?” 

    I know, it’s just a blog. You work on different standards. Your headline says “confirms 10-year service interval.”  Who? Where?

  • Chronic Probably not.

  • Quijote The price to service a Rolex, should you go through Rolex, is still a LOT more reasonable than the price to service other “high end” brands. Naturally prices depend on case/bracelet metal and complications, as well.

  • The length of a warranty is not a function of the reliability of an item. Rather it is a cost/risk based decision on how many items they expect to have to fix during the warranty period and at what cost versus total revenue. If Rolex could fix watches for nearly nothing, they could offer a 100 year warranty knowing that they would have to repair each watch a number of times. Of course this extreme example is not realistic, but the point remains that offering a warrant is a function of the cost of repair/replacement. Obviously a higher quality item should have a lower defect/repair rate, but on the other hand if the service is terribly expensive, then either the warranty period goes down or the price of the watch goes up to cover the expectation of future service/repair.
    None of this is to say that Rolex does not build a quality watch. However, I suspect this is a reaction to the Omega warranty and nothing else. They no doubt feel competitive pressure to offer a longer warranty and feel that they can afford (economically) to do so.
    Notice that some of the longest car warranties are for lower end cars. Does that mean they are better built/engineered than their competitors or that they want to give that impression to their potential customers and are betting the service costs against increased sales. It’s not always about quality, but it’s always about risk & reward.

  • Another factor in warranties is how strictly a company chooses to enforce the exclusions. Some brands hide behind the user damage clause (which is reasonable) while others give the customer a bit of leeway and assume they are actually wearing their watches in the real world.
    As an example, I had a customer return a watch to me for service. It was outside of my 1 year warranty period (it was sold about 18 months prior) and the customer said he wore the watch a lot but have not dropped it, etc. When I got it for servicing, my watchmaker noticed extreme shock damage on the movement ring/holder besides the customer reported damage (hands came loose). We fixed the watch, putting in new parts and even giving the customer a new strap. I did not charge him anything even though it was outside of the warranty period strictly speaking. Later he admitted that he have been in a car crash while wearing the watch (no, not a Cartier Crash watch fire event) which explained the internal damage. So this was not a defect and was truly user incurred damage, but in the interest of customer service I took care of my customer at no charge. 
    My point being, the overall customer care experience a brand offers entails more than a reading of the number of years a warranty is stated to cover.

  • Phoenikz

    Read below the headline…
    Rolex performed this upgrade in its peculiar “Rolex way,” not making a big fuss about it – in fact, the announcement made it to retailers only, and neither to the brand’s marketing channels, nor directly to members of the press. And while we are waiting for this information to be confirmed by Rolex (EDIT: Rolex corporate has confirmed this news to aBlogtoWatch) we did reach out to authorized Rolex boutiques, and have confirmed the validity of this news.

    • Hello Everybody

      There is a difference between Rolex head office confirming something and AD’s confirming something. The AD’s had been given a letter saying a service may typically be 10 years. That could mean anything, what the letter DID NOT SAY WAS THAT IT WAS RECOMMENDED. Please take what the AD’s tell you in context. How have Rolex corporate confirmed this??? They confirmed service typically is carried out by customers every 10 years or IT WAS RECOMENDED??? Where is it recommended on the Rolex website you should service a watch every ten years. A Rolex forum member had it confirmed to him by Rolex that the initial period for a service was ten years. After the first ten years, five year services will be needed.

  • dimatha

    What about Tudors with MT movements?

  • JubJub

    My guess is that a 10-year service interval probably is what most low-end and mid-range watches already have.  I’ve always thought that the 3-year service intervals that a lot of companies recommend is pure nonsense.  Watches equipped with ETA or Seiko movements normally will easily run for 10 or more years and still be relatively decent timekeepers without service.

  • dimatha

    Grinnie Jax are you listening what you say? in the shelf… it was not working 30 years. Secondly is different an accuracy of -2+2 and -20+20…

  • dimatha

    JubJub Problems with ETA’s are the rotor teeth thaw wear out and create metal dust in the watch. The Seiko’s are low beats… so less wear and not that good accuracy.

  • JubJub

    dimatha JubJub Isn’t that a problem with every watch, rather than just ETA?  And doesn’t it take a long time to get to a point where there’s enough dust that it’s actually going to disrupt operation?
    Not all Seikos beat at 21.  Grand Seikos beat at 28 or 36.  And the accuracy on Seikos is just fine.  I’ve had several of them with 6r15 and 7s26 movements and have never had any complaints.  The Grand Seiko 36k beat watches are among the most accurate automatics in the world.

  • dimatha

    JubJub I think the problem with ETAs is the too small wheels that take much torque, had it with two movements.
    To seiko accuracy is everything relevant with what is someone pleased. For some +10 is fine. My Oyster was gaining 2 secs per 3 days, whatever the temperatures or motions.

  • JubJub

    dimatha JubJub I can’t really say much about ETAs except for my own experiences, which have ben great.  I’m not a watchmaker, but the watchmakers I’ve spoken to are all big ETA fans.
    With respect to a standard Seiko movement as opposed to your Oyster, we have to make sure to compare apples to apples.  It’s not fair to compare a $6k pluys watch to a $400 Seiko Alpinist with a 6r15, for example.  Now, if I have to pay an extra several thousand dollars just for a few seconds of accuracy per day, that’s not worth it to me.  When I’m paying several thousand dollars for a watch, accuracy is not a priority for me; design, build quality, uniqueness of movement and especially finishing are what’s important to me.

  • dimatha

    JubJub you are write about the bad comparing, but about accuracy is the ultimate goal of watchmaking, everything else is done is to maintain this accuracy under all situations.

  • JubJub

    dimatha JubJub No, it isn’t.  If accuracy was the ultimate goal, then quartz watches would have completely wiped out mechanical watches in the 1970s.  
    Moreover, accuracy certainly is not the ultimately goal of watch-buying.  Again, I’m a watch consumer, not a watchmaker.  I care about a heck of a lot more than accuracy.  Most of us — and I’m guessing you included — buy watches based on design, finishing and price.

  • dimatha

    JubJub Rolex seems to share my accuracy madness, they are also addicted. At the end you buy a watch because you like it. True about quartz, but still some fields a mechanical overtakes them, that is Temperature, Autonomy, and the feel of self sufficiency they have.

  • ScubaPro

    Phoenikz Validity of what? Yes I did read below the headline (Nice! You must be an intern) and you still have no confirmation of a ten year service interval. “Rolex corporate has confirmed the news” is pure BS unless you have somebody on the record. So who exactly is your source? Why would they confirm something to a watch blog that’s not a part of an official corporate position? What exactly is the ten year recommendation? Except for dive watches, which should have seals checked? Ten years, unless used in harsh climates or high vibration environments? If you say ten years, customers are going to go ballistic if the watch needs servicing before then, and could raise hell with Rolex for claiming such an interval. Which they haven’t. Not yet, anyway. 

    Here you explain what this new service schedule means to us muggles:

    “This undoubtedly means some massive savings, as it reduces the required periodical services (used to replace lubricants and check parts for excessive wear) to a third of its previous number. Needless to say, this not only indicates how Rolex has developed its products in a way that enhanced their reliability and long-term performance, but also how Rolex’s confidence in the durability of its watches resulted in something that is highly beneficial to the end-consumer.”

    You have quite a statement there. Would you care to show me where Rolex has EVER officially stated the watch should be serviced every three years? I’ve purchased two new Rolex timepieces in the last two years, and no where in the written material, nor in conversation with my ADs, did they ever mention a set service interval.  I was told to bring it in for service when it’s running erratically or stops, and not before. I guess they never received the 3-year memo. They should have talked to your Rolex corporate source. 

    Rolex is notoriously tight-lipped, but apparently they verify stuff to watch blogs so they”ll spread the news while Rolex makes no official statement at all, nor is it in writing anywhere for the customer to see.  Then people think they say ten years, but they have no obligation to mean it. If they rewrite the owners manuals and say ten years, then we have a declaration. But until this happens, this is all conjecture and should be framed as such. Finally, read your own headline. “Rolex confirms 10-year Service Interval.” That means the company made an official statement, does it not? So where is it?

  • Chronic

    ScubaPro On page 14 of the Owner’s Manual for my Rolex Day-Date, it states that the watch should be returned to Rolex for “cleaning” every five years.

  • Boron

    I don’t know how there’s so much misinformation about the service intervals, but it seems there is.
    Here’s the long and short of it – 1st service recommendation is increased to 10 years (up from 5), with subsequent services recommended at 5 yearly intervals (no change from previous, prior to new extended warranty introduction).
    That’s it – no obfuscation or deep mystery known only to the gnomes sitting in certain Swiss gardens.

  • Skeletor

    Get yourself a Grand Seiko and stop worrying about servicing. I wouldn’t service a watch just because they mention it on a pamphlet, only service when you see a deterioration. If not, stop worrying.

  • garnell shumate

    Hi All! I have a question… I bought my Rolex Day Date II Oyster 41mm Yellow Gold 218238 from a jeweler. I have the Warranty card and box et al, but the card has the original purchaer’s name on it. Is there any way to get a new card? Should I worry about this? I have my appraisal certificate and that is in my name – but I guess moving forward?

  • Hello Everybody

    Please be 100% of your facts before you write articles such as this. A Rolex forum member asked Rolex about the 10 year service. There is a copy of a letter sent to US AD’s that says a service may be typically 10 years it did not say 10 years was recommended by Rolex. The green tags relate to 5 year warranty and +2, -2 time keeping. This is officially stated on the Rolex website. In no place on the Rolex site is it stated the RECOMMENDED service interval is ten years. I have cut, copy and pasted a post from a Rolex forum member.

    Spoke with Rolex UK for clarification on the statement sent to the ADs.

    The 10 year observation remark was just that, but it could still be construed as a veiled hint for the ADs to remind customers the service interval recommendation is every 5 years.

    Along with the new 5 year warranty for watches sold from July 1st, is an extended initial service recommendation of 10 years.
    I think this is where some of the confusion may also stem from.

    So, it is slightly messy, if you consider that the same watch on display on the 29th, had its tag switched over to the new green one, and new warranty card, is now due its first service in 2025, but if it’d been sold on the 30th, it would’ve been due in 2020.

    Of course, one is free to choose to ignore recommendations and just decide for themselves when it’s time to be done.
    Obviously, it goes without saying that pressure testing to check seal integrity should be still done regularly

  • Moe Jeddah

    My rolex turned to be a lemon… Constant problem with it from being 5 minutes fast to numbers getting loose inside. Can you imagine looking at your expensive watch to see number 4 loose inside the watch..

  • Ruby

    I purchased the mother of pearl date just 10 months ago and it’s been nothing but a pain. after the second month it was at least 10 minutes behind. Then four months later it was an 25 hours behind as date was one day behind. I took it in for a service. Again now it’s a day behind but time is 5 minutes behind (date shows one day behind) it’s going in again for service. I deeply regret spending $18,000 on something that’s useless and needs four times a year servicing 2-3 weeks at a time.
    VERY DISAPPOINTED!! Don’t want to imagine after the warranty ends

  • northlander

    I purchased a rolex reference 216570 Explorer 2 in June of 2019 from a grey market dealer in Toronto , i was provided with the original document , manuals etc. showing that the original buyer had purchased the piece from an A D in Toronto , the watch warranty was activated on the original date of purchase on Aug. 18/2018 , i am assuming that the piece is still covered for another four years and a bit , am i correct ? any info from readers would be appreciated .

  • Aditya Mookerjee

    I thought Rolex offered lifetime warranty, but I guess they can’t offer guarantee forever on their watches. Perhaps they could offer guarantee for the lifetime of the purchaser.

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