Category: TAG Heuer

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Tag Heuer Aquaracer 500m Ceramic Watch

Tag Heuer Aquaracer 500m Ceramic Watch   tag heuer

Tag Heuer has been producing the Aquaracer line of divers for the better part of 20 years and the range has always promoted models to both the enthusiast and mass market buyers. Over the course of its lifespan, the Aquaracer has transitioned from a sport diver to an appealing option for buyers looking for a nicely made entry point into the world of luxury divers. In 2009, Tag Heuer launched the Aquaracer 500m WAJ series, an aggressive and very sporty design that was definitely more diver than dress watch and was something of a callback to Heuer's roots in commercial diving. This year, Tag Heuer has released the next generation of their 500m diver (reference WAK) and has dropped much of the styling cues that made the well-received 2009 WAJ range stand out from other Aquaracer models. These new ceramic bezel-clad 500m divers are much more reminiscent of the often overshadowed WAN series 300m divers, which are the dressy sub-a-likes in the previous generation of Tag Heuer divers.

Tag Heuer Aquaracer 500m Ceramic Watch   tag heuer

Tag Heuer Aquaracer 500m Ceramic Watch   tag heuer

This new 500m Aquaracer is an odd update to the previous model. In what some would consider an act of sheer lunacy, Tag Heuer has downsized the new 500m WAK diver to 41mm compared with the 43mm case seen on the WAJ series (44mm on the chronograph versions). The distinctive rubberized bezel of the WAJ series has been swapped out for a svelte ceramic bezel that has the same look as the aluminum bezel fitted to the 300m WAN series. Power for the three-hand models will still be sourced via the Tag Heuer Calibre 5 which is either an ETA 2824 or a Sellita SW200 (these movements are essentially interchangeable).

Tag Heuer Aquaracer 500m Ceramic Watch   tag heuer

Tag Heuer Aquaracer 500m Ceramic Watch   tag heuer

Having previously owned a Tag Heuer Aquaracer WAN2110 300m diver, I rather like this new model with its more subtle dial design, smaller case and the simple fact that its sapphire crystal is not adorned with a clops magnifier. The 300m WAN2110 is thin, simple and nicely made, essentially everything that a dress-diver buyer is looking for. What concerns me is the thought of having a Tag Heuer dress diver, but no sportier older brother. The WAN 300m makes more sense when you know, in the back of your mind, that while you chose the dressy option, the same company makes a tougher and more aggressive 500m model like 2009's WAJ series. I am quite sure that the new WAK is a serious diver, what with its 500m water resistance and SMP-like HeV manual release at 10 o'clock on the case side, but the "last gen" 300m and 500m Aquaracers complimented each other nicely. Those used to the previous generation models are encouraged to "try before they buy" as the new Aquaracers are more a re-think than evolution on the existing collection.

Tag Heuer Aquaracer 500m Ceramic Watch   tag heuer

Tag Heuer Aquaracer 500m Ceramic Watch   tag heuer

Tag Heuer Aquaracer 500m Ceramic Watch   tag heuer

Regardless of previous models, the new 2012 Tag Heuer 500m WAK ceramic models will be available in versions including the black dial WAK2110, a blue/stainless WAK2111, a blue dial two-tone WAK2120, and my favorite the all black WAK2180 (seen above). With pricing starting at $2500 USD for the steel models, the all black model will sell for roughly $2800 with the two-tone model topping off the range around $3100 USD this new 500m Aquaracer carries essentially the same price tag as the 2009 versions. What isn't clear is if this new 500m variant is meant to replace the 2009 series or if it is simply a supplemental addition to the Aquaracer family. I definitely like the looks of the new model and they have the features and price tag to make for a very successful version of Tag Heuer's mass market diver.

Written by James Stacey

About James Stacey

Writer, photographer and picky collector of watches. Thoroughly addicted to Google Reader, numerous podcasts, and more television than he would like to admit. James can generally be found in Vancouver, BC glued to his Macbook Pro and reading about watches or the latest camera gear.

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14 comments
Specialized24
Specialized24

I love this watch! It's looks very nice on the wrist, and feels very high quality. The new ceramic bezel is 4 times stronger than steel and over the older rubber bezel, I think is a really nice touch. I liked it so much, I bought one and so far I'm a very happy tag heuer Aquaracer 500m customer. It's a nice dressy driver for going out around town and its also very sporty at the same time. You really have to look at one in person to appreciate this watch. I think tag did a very good job on this new Aquaracer 500m Ceramic!!!!!

Henry Miller
Henry Miller

Honestly, I 've never been a fan of  TAGs and its been due to the obnoxious frat boy pricks I've noted as their main clientle.

Aside from this, I guess they are fine watches.

I will say that I do like this model;being a fan of three handers rather than the multi-hand/dial things tossed out as de riguer. This looks like a well-made and easy to wear watch.

I'd like to see a 6-month and 1 year review of this watch to learn about the durability and user-friendliness  of this one.

Henry Miller
Henry Miller

Honestly, I 've never been a fan of  TAGs and its been due to the obnoxious frat boy pricks I've noted as their main clientle.Aside from this, I guess they are fine watches.I will say that I do like this model;being a fan of three handers rather than the multi-hand/dial things tossed out as de riguer. This looks like a well-made and easy to wear watch.I'd like to see a 6-month and 1 year review of this watch to learn about the durability and user-friendliness  of this one.

Cooperj1
Cooperj1

I admit I am a noob but the price point on this watch and many others seems out of line... Just from a quick look it seems Johnny is closer to the mark. I would like to hear some opinions of others and the reasons why.

On a side note the black version would be my choice if I had to chose.

Cheers

Cooperj1
Cooperj1

I admit I am a noob but the price point on this watch and many others seems out of line... Just from a quick look it seems Johnny is closer to the mark. I would like to hear some opinions of others and the reasons why.On a side note the black version would be my choice if I had to chose.Cheers

star42
star42

Definitely a step back for the Aquaracer line. I'd never really been a fan of Aquaracer until their WAJ series. They are masculine, sporty, and are perfectly sized. Their rubber bezels are the highlight for me. What was a focused dive watch in the WAJ series Tag Heuer has diluted in the WAK just so they can say this can be a "dress" watch. What a shame.

CG
CG

Classic Diver design from ages ago... they're just OK but most already have a fav Diver for street and one for water... old school stuff including that gaudy Old Man Rolex look with the Gold accents.. wouldn't be caught dead in that bait & tackle look.

HawaiianHorology
HawaiianHorology

What more to add that the 1st two comments didn't already sum up?  ETA based movements with oh so bland design.  I suppose if you must have a watch with the TAG logo on it....  Might as well go fo the Rolex Sub or GMT since those will at least retain the value (if you must have the std issue dive watch look).  Meh...

Ulysses31
Ulysses31

The black one looks OK but frankly this is a snooze-fest.  You see the high-end stuff and compare it to these things and question if the same company made them.  When i'm at a watch boutique I usually only skip the Rolex section but might have to add Tag to the list - there's usually a flagship model with unique design and functions for a bajillion dollars and the rest are all variations on an uninspiring theme.

Kris C
Kris C

What a scam. Why does TAG have no middle ground? It's either very interesting and complicated in-house marvels that you'll never buy or see in the wild, or these plainjane dull-as-ditchwater reissues and interpretations, priced like watches they could never be.