Something that becomes immediately apparent when talking to people who haven’t already ventured down the deep rabbit hole of watches is that many of the features we value as enthusiasts simply aren’t appealing to individuals who just want a reliable and good-looking everyday timepiece. For example, elaborate finishing and well-crafted bracelets can often feel too much like jewelry to the average person, and the concept of a mechanical movement always sounds attractive until they hear that the watch will stop unless it is worn or manually wound each day. However, some watches can appeal equally to both enthusiasts and non-enthusiasts alike, and the Vero SW-Q Series is a perfect example of a budget-friendly offering that a wide variety of people can enjoy, regardless of their horological knowledge or personal interest in watches.

Priced at less than a couple hundred bucks, the Vero SW-Q Series represents the brand’s absolute least expensive offering, although nearly all of Vero’s watches cost well below the thousand-dollar mark. As a time-only watch that is powered by a quartz movement, the SW-Q Series is an incredibly simple and straightforward model, although its design strikes a thoughtful balance of being generic enough to feel comfortable to a mainstream audience, while also checking a number of other boxes that will make it appeal to enthusiasts. For the average person, this is essentially a much better version of a familiar style that they may have already encountered among certain types of fashion watches, although enthusiasts will look at the Vero SW-Q Series and view it as a bottom-dollar alternative to something like the H. Moser & Cie Pioneer Centre Seconds.

Advertising Message

At the time of writing, Vero offers the SW-Q Series with the choice of four different dials, which are (rather elaborately) named Silver Falls Sunburst, Cobble Beach Black, Clear Lake Turquoise, and Blue Pool Deep Fade. All four of the colors are inspired by different places within Vero’s home state of Oregon, and the blue dial version that appears throughout the images of this article is dedicated to Tamolitch Falls Blue Pool, which resides in Willamette National Forest. Aside from their dials, all of the Vero SW-Q Series watches are otherwise identical, and they feature cases made from 316L stainless steel with a matte black DLC finish. Within enthusiast circles, blacked-out cases can sometimes be a slightly divisive style, as certain individuals prefer to clearly see the finishing of the metal. However, among the general population, black watches are incredibly popular, and proof of this is how many black smartwatches and fitness trackers you see on people’s wrists.

In terms of dimensions, the Vero SW-Q Series measures 38mm in diameter by 12mm thick, with lugs that are set 20mm apart and extend to create an overall lug-to-lug profile of 44.5mm. Part of that thickness consists of the domed sapphire crystal (with inner anti-reflective coating) that sticks up above the rim of the bezel, and since the sides of the case slightly taper inward towards the wrist, the SW-Q Series wears quite a bit thinner than its 12mm on-paper height might otherwise suggest. The reverse side of the watch receives a solid screw-down caseback that is engraved with Vero’s logo, while a simple unsigned crown sits on the side of the case at 3 o’clock. However, since the crown also features a screw-down design, the Vero SW-Q Series offers a rather generous 200 meters of water resistance, and both the caseback and crown receive a matte black DLC finish to match the rest of the case. Rather than just being a traditional round watch, the SW-Q Series offers a distinctly more modern and streamlined overall profile, although it’s still familiar enough to remain incredibly aesthetically versatile, and I could easily see this watch being paired with everything from workout clothes to business casual attire.

Aside from their colors, the dials fitted to the Vero SW-Q Series all feature the same style and layout, which offers a fairly refined overall appearance, despite this model’s otherwise sporty design. As its name suggests, the dial of the Blue Pool Deep Fade version showcases a deep blue color with a gradient effect that darkens towards the outer edges, and while the dial is distinctly blue in color, the specific shade of blue is quite subtle, which can almost make the dial appear black in certain types of dim lighting. Set against the deep blue surface are applied baton markers and a dauphine-shaped handset, and all of the hands and indexes are finished with luminous material that emits a surprisingly strong pale blue glow to help promote low-light legibility.

Advertising Message

Fitted to the lugs of the Vero SW-Q Series is a two-piece black rubber strap that is quite nice considering the humble price point of the watch. The strap features fitted ends that form an integrated appearance with the case, and it connects to the lugs with integrated quick-release spring bars to facilitate easy tool-free strap changes. While Vero’s website describes the strap material as silicone, it really feels more like the heavy-duty vulcanized rubber that you would expect to find on a premium dive watch, and it tapers from 20mm at the case down to 18mm where it connects to its black DLC-coated signed tang buckle. Although rubber isn’t necessarily the most traditional material for formal settings, it does work quite well as a do-it-all option on the Vero SW-Q Series, as the entirely black external profile of the watch combined with its relatively dressy dial creates a modern and refined overall package that offers quite a lot of versatility from both an aesthetic and functional standpoint.

Powering the Vero SW-Q Series is the Swiss Ronda 763 quartz movement, which runs on a single 364-power cell and offers a battery life of approximately 40 months. When it comes to Swiss quartz movements, the Ronda 763 is about as simple and straightforward as it gets, and while part of me wishes that Vero had used a solar-powered movement inside the SW-Q Series to provide users with the maximum amount of autonomy, there is also something to be said about the convenience of a classic battery-powered quartz caliber. While you may need to replace the battery every several years, the Vero SW-Q Series is a watch that can spend months inside a drawer or travel bag, and it will still be running and displaying the proper time whenever you finally reach to wear it. Additionally, for anyone who might have slight reservations about having to swap out the battery in their watch at some point in the future, Vero offers free battery replacements for its owners as part of what can only be described as a truly unparalleled warranty.

From a business perspective, Vero’s warranty simply doesn’t make sense for the brand, although it shows a true dedication to its customers that extends far beyond supreme confidence in its products. Not only does Vero offer a full ten-year warranty on all of its watches, but the warranty is also transferable and covers absolutely any type of damage. I had to go through the warranty information on the brand’s website to confirm that this wasn’t just some clever wording, but regardless of whether you break your watch in a motorcycle accident, smash it while skateboarding, flood it from spending a night in the jacuzzi, or even if your dog chews up your strap (all of these are specifically mentioned on the brand’s website), Vero has you covered for the first full-decade of ownership. Given that the battery inside the SW-Q Series will probably need to be replaced twice during this time, and I doubt any rubber strap can survive a full ten years of constant wear, Vero’s incredibly generous warranty seems like it is as much about thanking its loyal customers as it is a statement of confidence about the quality of its products.

In terms of minor quibbles with the watch, since the dial of the Vero SW-Q Series lacks any type of minute track, you are limited to only an approximation of the time, and precisely setting the watch requires you to wait until the minutes reach some multiple of five, so that the hand can be aligned with one of the hour markers. With that in mind, the omission of a minute track creates a noticeably more refined dial, and with the accuracy of a quartz movement, the number of instances where you will need to set the watch will be fairly minimal. Beyond that, part of me still wishes that the SW-Q Series was solar powered, although standard battery-operated calibers have their own unique set of benefits, and my desire to see a solar movement inside the Vero SW-Q Series has more to do with my personal preferences, rather than the added convenience of eliminating routine battery replacements.

For enthusiasts, I could easily see the Vero SW-Q Series playing the role of a simple and versatile grab-and-go timekeeping companion, although this watch is also ideal for someone who isn’t already deep in the horological rabbit hole, and who simply wants a well-made watch with a classic yet good-looking design. With an official retail price of $195 USD, the Vero SW-Q Series is less expensive than even the most affordable version of the Apple Watch, and with features such as a Swiss movement, sapphire crystal, DLC-coated case, and 200 meters of water resistance, the SW-Q also offers significantly better specs than what you typically get from the big-name brands at this price point. While the SW-Q Series is hardly going to be the end-game piece for series collectors, it’s undeniable that it represents quite a compelling offering as a modern and slightly dressy expression of the go-anywhere, do-anything wristwatch. For more information on the Vero SW-Q Series, please visit the brand’s website

Advertising Message

Subscribe to our Newsletter