Baume & Mercier Capeland Watches For 2011

Baume & Mercier Capeland Watches For 2011

Baume & Mercier Capeland Watches For 2011 Watch Releases

The first time that I wrote about Baume & Mercier's new for 2011 Capeland collection watches I was a bit irritated. The reason for that sentiment was the revival of the Capeland name in a thoroughly retro collection, whereas the original Capeland watches from about a decade or so ago were much more modern. In fact, these heritage style timepieces are modeled after watches from the late 1940s, not the late 1990s. I still feel a tender sense of nostalgia toward the original collection and would have preferred that Baume & Mercier use a different name for these watches but, aside from than that, I am stricken by the appeal of these new Capelands.

Baume & Mercier Capeland Watches For 2011 Watch Releases

Baume & Mercier Capeland Watches For 2011 Watch Releases

Baume & Mercier Capeland Watches For 2011 Watch Releases

Baume & Mercier will initially offer seven variations of this model. I am sure you can find them available already. The historic look of the watches is cleverly done with two different dial styles. One is a bit more classic with pomme hands and a snailed tachymeter scale. The other is a bit more to my taste with more mid-century-style Arabic numerals and bolder colors. Still, both dial styles are very handsome and Baume & Mercier's ability to capture nostalgia is impressive. Which, in my opinion, is ironic because with the name of the watch they captured the wrong nostalgia for me.

Two case dimensions are available: 42 and 44mm wide. There are both steel and 18k rose gold versions available. My choice pick, of course, is the 44mm wide version. The dials come complete with highly curved sapphire crystals and large chronograph pushers and crown. The large crown is a symbolic nod to manually wound chronographs that, in the past, often came with the larger crowns for easier winding. Back then, watches were much more about function than fashion.

Baume & Mercier Capeland Watches For 2011 Watch Releases

Baume & Mercier Capeland Watches For 2011 Watch Releases

The Capeland models come with a host of dial color options including: Black and white, anthracite, gray, copper, brown, and silver. Yea, that is a lot of options. So many options, it is hard not to call this modern homage to older watches a fashion piece as Baume & Mercier is clearly aiming to appeal to a variety of "looks." Still, even as a fashion watch, it is quite handsome.

The movement is a base Swiss ETA Valjoux 7753 automatic - which is, more or less, a 7750 placed on its side. According to Baume & Mercier, the movement has been modified by Lajoux-Perret. This process presumably adds decoration and the flyback complication. There is also an open display back allowing you to see the movement. Available on either black or brown alligator straps, I imagine the prices for the steel models will be in the $3,000 - $4,000 range.

What do you think?
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  • kris c

    Pretty nice. While I also prefer more modern looks, I like the bi-compax model better than the “Daytona” version, mainly because Daytona is the first thing I thought when I saw them – espcially the 1st one shown with the copper dial and brown accents.

    Anyway, by looking at them, you’d think they were 38mm ish offerings, nice to see they are of modern size.

    Not bad pricing either…

  • Dangeruss

    Absolutely love this watch. The press photo of the white / blue hands has been my desktop image since the watch fair. I can’t wait to try one / buy one.


    They always seem like classy watches, offering good price/value ratios.

  • Ulysses

    Ever since I saw these watches I adored them. The one in the second image in particular is just gorgeous. I’ll never be lucky enough to own one unless it’s second hand sometime in the distant future, but I can dream.

  • dshon

    Still impressed with this watch at $7k in steel? Or does it become a rip-off?

    • Eric


    • Fred I

      Big ripoff. . . with this movement 4k is the top of the range

      • Chris

        Cough, Hublot, cough cough.

        I’m really not a huge fan of 7750/1/3 based watches, but at least they’re not chunky modular messes being passed off as in-house movements.

        Ariel, it seems you have a real issue with these B&Ms. While I agree that using the Capeland name was silly, I think you damned these as fashion watches just because they have retro themes. Panerais traffic in retro BS. JLC has their new 1931 Reverso, but you haven’t referred to it as a fashion watch. Tutima trafficks in watches that evoke vintage pilots’ watches and again, you don’t tar them with that label.

        • I don’t have a problem with the watches – but B&M’s own marketing stresses the fashion sensibilities of these pieces. All watch that are retro-themed for the soul purpose of being retro-themed are gonna be inherently fashion-minded.

  • Chris

    Okay, I just saw that dshon wasn’t being snarky; this really does come in at $7,000 in steel. That’s insane. It seems that a lot of watch companies are putting out pretty but pricey pieces way above what the brand behind them can really command. Compare this with the new Longines Column Wheel Chronograph at $2750 in steel.

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